Skip to content

Nail Art Palette

Maybe

An estimated 0.5% of orders come back. But products sell for $7.81 on average, outside the sweet spot, so Nail Art Palette is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$262K/yr584K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
46%top-5 click share · 30 brands · 36 sellers

Flapen Score

Nail Art Palette against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Art Palette is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Art Palette market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Art Palette 584K times last year and spent an estimated $262K. The top 5 brands take 53% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
5.8%
Market size, estimated
$262Ka year
Peak month
January1.7× the quietest month
Top search term
nail art palette145K searches a year

02 · Price

A sale here is worth $7.81.

Listings sell for $7.81 on average, from $1.93 to $59.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $7.81 that is $6K to $8K a year per listing.

Average price
$7.81under the $15 to $100 sweet spot
Price range
$1.93–$59.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #329 within Tools. It carries 563 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
0.9%
Average rank
#329in Tools
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
563per listing
Listings tracked
40

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nail Art Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

36

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

46%

Top 20: 83%

Open market

41%

  • Brand 115%
  • Brand 213%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Nail Art Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Nail Art Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail art palette145K/yr
  • nail pallete63K/yr
  • nail polish palette59K/yr
  • nail plate40K/yr
  • resin nail art palette39K/yr
  • nail palette44K/yr
  • nail paint pallete19K/yr
  • nail art pallete19K/yr
  • nail polish plate23K/yr
  • nail plates for nail art22K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Art Palette

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.5%of orders come back
“a lot bigger than i was expecting”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Art Palette questions

Answered from the same tracked data.