Nail Art Kit

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

3.8%

Market size, estimated

$2.4Ma year

Peak month

December2.1× the quietest month

Top search term

nail art markers1.2M searches a year

Listings sell for $11.06 on average, from $3.88 to $26.31. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,500 to 3,000 of them. At $11.06 that is $28K to $33K a year per listing.

Average price

$11.06under the $15 to $100 sweet spot

Price range

$3.88–$26.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

2,500–3,000

Revenue per listing a year

$28K–$33K

Returns

0.7%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #94 within Nail Art Accessories. It carries 2,709 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

99%

Out of stock, average day

5.3%

Average rank

#94in Nail Art Accessories

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

2,709per listing

Listings tracked

68

31 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

15Amazon's first-year sales bar

Average brand age

26 months