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Nail Art Brushes

Maybe

Returns run at only 0.6% of orders. But prices span $4.06–$13.32, mostly outside the sweet spot, so Nail Art Brushes is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$1.8M/yr3.4M searches / yr
90-day growth
+6.9%search demand this quarter
Competition
51%top-5 click share · 17 brands · 21 sellers

Flapen Score

Nail Art Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Art Brushes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Art Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Art Brushes 3.4M times last year and spent an estimated $1.8M. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
7.8%
Market size, estimated
$1.8Ma year
Peak month
January1.7× the quietest month
Top search term
nail art brushes1.2M searches a year

02 · Price

A sale here is worth $6.49.

Listings sell for $6.49 on average, from $4.06 to $13.32. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $6.49 that is $39K to $52K a year per listing.

Average price
$6.49under the $15 to $100 sweet spot
Price range
$4.06–$13.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
6,000–8,000
Revenue per listing a year
$39K–$52K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Tools. It carries 5,589 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
5,589per listing
Listings tracked
32

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nail Art Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$70K$140K$210K$280K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

16%

  • Artdone46%
  • beetles Gel Polish18%
  • Lykjdnz6%
  • MelodySusie5%
  • Komall5%
  • Voiluk5%
  • Open — no brand owns it (11 brands, 16%)

Demand

Nail Art Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Nail Art Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail art brushes1.2M/yr
  • nail brushes947K/yr
  • nail brushes for nail art336K/yr
  • liner brushes for nails179K/yr
  • nail art brush145K/yr
  • nail brush set138K/yr
  • nail liner brushes53K/yr
  • pinceles para uas48K/yr
  • nail design brushes60K/yr
  • thin nail art brush49K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Art Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.34

Bad quality

Cheap quality

the quality is basic

Durability12%−0.10

Broke Easily

Broke after one use

broke first use

Size-Overall6%−0.01

Much too big

still small

Too long

Hard Feel6%−0.06

not as soft as others

Too Soft

Not soft at all

Brush Quality5%

Poor brush quality

Cheap brushes

the bristles have quickly fallen out of almost every brush

Love

Quality-Overall22%+0.34

Excellent product

Great price for quality

each tool is great quality

Value For Money13%+1.17

Great Value for money

Great Deal

Great value

Brush Quality13%

Beautiful brushes

Good quality brushes

Soft bristles

Advertised Vs Actual Product8%+0.90

As advertised

As described

Exactly what I ordered

Ease Of Use7%+0.64

Easy to hold

Easy to Use

easy to work with

Return

0.6% Return rate 35% Fixable by listing

Size-Overall18%▆▆▇▇█▇

Much too big

still small

Too long

Quality-Overall15%█▇█▆▆▆

Bad quality

Cheap quality

the quality is basic

Advertised Vs Actual Product10%██▆▆▇▅
Defective Material/Parts9%▆█▅▅▅▄

The tip part broke off 2 brushes

Only one piece came broken

Manufacturing issue

Functionality-Overall8%▅▄▅██▆

FAQ

Common Nail Art Brushes questions

Answered from the same tracked data.