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nail advent calendar 2024

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 5Conversion 0Competition 13Returns 95Price range 95Avg price 95Brand share 35Review moat 91Quality gap 58

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.36

avg listing price — sweet spot $15–$100

Price range

Incredible$17.84–$94.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great181.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-39.4%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 95K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, nail advent calendar 2024 is a $0/yr Amazon United States market (95K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 36/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nail advent calendar 2024 market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$33K–$44K
units × avg price
Conversion rate
0.0%
Avg BSR
#49,139
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
24.6%
Avg brand age
16 months
Avg seller age
123 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

  • JOAOYO21%
  • U-Shinein20%
  • PBJWBDS19%
  • beetles Gel Polish13%
  • OPI11%
  • e.l.f.6%
  • Open — no brand owns it (2 brands, 10%)

Demand

Weekly Amazon search volume, last 33 weeks — -39.4% search growth over the last 90 days.
15K10KBlack Friday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top nail advent calendar 2024 search terms

  • nail advent calendar42K/yr
  • nail polish advent calendar24K/yr
  • advent calendar nails14K/yr
  • nails advent calendar9K/yr
  • advent calendar nail polish6K/yr
  • nail advent calendar 2024116/yr
  • nails advent calendar 202417/yr
All search terms

Top nail advent calendar 2024 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about nail advent calendar 2024

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“good value”

Gifting Purpose27%

“Perfect gift, value for the money”

Quality-Overall12%

“Great product”

Fun/Entertainment Experience3%

“making it fun”

Color3%

“The colors are nice”

Moist/Dry2%

“The moisturizer is pretty good”

Design-Overall2%

“The design is beautiful and festive, adding a nice holiday vibe”

Size-Overall2%

“the sizes and quality of everything was great”

What buyers complain about

Value For Money31%

“I thought it was a little pricey”

Quality-Overall21%

“Very small bottles of gel polish and looked cheap”

Size-Overall12%

“The bottles are very small”

Color11%

“I wish the lipstick was a more mainstream color”

Ease Of Use5%

“Some things were of no use”

Top return reasons

Color33%
Moist/Dry17%
Value For Money17%
Quality-Overall17%
Advertised Vs Actual Product8%
Size-Overall8%

Common questions

Is nail advent calendar 2024 profitable to sell on Amazon United States?
The niche generates $0/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Skip it (36/100).
How competitive is the nail advent calendar 2024 niche?
8 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in nail advent calendar 2024?
Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.9%.
What does it cost to enter the nail advent calendar 2024 niche?
Listings span $17.84–$94.58; the average listing price is $44.36 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.