- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $53K/yr47K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 48 sellers
Flapen Score
Nads against its category
The dotted line is the Beauty & Personal Care average. Past it, Nads is stronger. Inside it, weaker.
Market
The Nads market on Amazon at a glance
Shoppers on Amazon United States searched for Nads 47K times last year and spent an estimated $53K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $53Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- nads hair removal for women15K searches a year
02 · Price
A sale here is worth $11.67.
Listings sell for $11.67 on average, from $3.60 to $27.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.67 that is $3K to $6K a year per listing.
- Average price
- $11.67under the $15 to $100 sweet spot
- Price range
- $3.60–$27.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #24 within Women's. It carries 14,570 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #24in Women's
- Average rating
- 3.97 starsAmazon United States average 4.42 stars
- Average reviews
- 14,570per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Nads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nads Down Under Cream for Women Intimate Hair Removal Cream 150 ml
- Price
- $9.46
- Rating
- 4.1/5
- Reviews
- 914
- Age
- 1y ago

Nads Facial Wax Strips - Hypoallergenic All Skin Types - Facial Hair Removal For Women - At Home Waxing Kit with 20 Face Wax Strips + 4 Calming Oil Wipes + Skin Protection Powder
- Price
- $4.44
- Rating
- 3.8/5
- Reviews
- 40,093
- Age
- 13y ago

Nads Original Natural Hair Removal Gel Wax Kit Waxing Kit for Full Body Hair Removal Wax with Strips No-heat Formula 6 Ounce
- Price
- $12.88
- Rating
- 3.9/5
- Reviews
- 3,229
- Age
- 14y ago

Nads For Men Hair Removal Cream Painless Hair Removal For Men Soothing Depilatory Cream For Unwanted Coarse Male Body Hair 6.8 Fl Oz
- Price
- $5.20
- Rating
- 3.9/5
- Reviews
- 25,924
- Age
- 14y ago

Nads Hair Removal Cream for Women - Sensitive Depilatory Cream for Body & Legs 5.1 Oz
- Price
- $6.32
- Rating
- 3.7/5
- Reviews
- 4,811
- Age
- 9y ago
Trending
estimated 90-day click momentum
AUZEAL Mini Face Wax Kit for Women Facial Waxing Kit with 26 Wax Sticks 100g Waxing Beads Long-lasting Facial Hair Removal USB Fast Heating Smart Constant Temp Travel or Home Use
- Price
- $25.99
- Rating
- 4.2/5
- Reviews
- 1,039
- Age
- 10mo ago

Nads Facial Wax Strips Fragrance free 48 Count (Pack of 2)
- Price
- $10.59
- Rating
- 4.0/5
- Reviews
- 8,732
- Age
- 17y ago

ShineMore Facial Wax Strips for Hair Removal - Hypoallergenic for All Skin Types - Gentle and Fast-Working for Face Eyebrow Upper Lip and Chin (40 Strips + 4 Calming Oil Wipes NATURE Ingredients)
- Price
- $14.08
- Rating
- 4.2/5
- Reviews
- 8,060
- Age
- 5y ago

Nads Hair Removal Cream for Women - Sensitive Depilatory Cream for Body & Legs 5.1 Oz
- Price
- $6.32
- Rating
- 3.7/5
- Reviews
- 4,811
- Age
- 9y ago

Anruz Waxing Kit for Women Men - Wax Kit for Hair Removal with Silicone Bowl 4 Bags Hard Waxing Beads and 40 Sticks - at Home Use Wax Warmer for Full Body Bikini Eyebrow Face Sensitive Skin
- Price
- $22.70
- Rating
- 4.4/5
- Reviews
- 4,019
- Age
- 2y ago
Newest
by launch date
AUZEAL Mini Face Wax Kit for Women Facial Waxing Kit with 26 Wax Sticks 100g Waxing Beads Long-lasting Facial Hair Removal USB Fast Heating Smart Constant Temp Travel or Home Use
- Price
- $25.99
- Rating
- 4.2/5
- Reviews
- 1,039
- Age
- 10mo ago

Nads Down Under Cream for Women Intimate Hair Removal Cream 150 ml
- Price
- $9.46
- Rating
- 4.1/5
- Reviews
- 914
- Age
- 1y ago

Sally Hansen Stripless Wax Kit for Face Eyebrow & Lip | Mircrowavable Wax At-Home Hair Removal Kit Quick & Easy
- Price
- $6.10
- Rating
- 3.8/5
- Reviews
- 462
- Age
- 2y ago

Anruz Waxing Kit for Women Men - Wax Kit for Hair Removal with Silicone Bowl 4 Bags Hard Waxing Beads and 40 Sticks - at Home Use Wax Warmer for Full Body Bikini Eyebrow Face Sensitive Skin
- Price
- $22.70
- Rating
- 4.4/5
- Reviews
- 4,019
- Age
- 2y ago

KOTAMU Waxing Kit for Women & Men Pink Digital Wax Pot Warmer Hair Removal
- Price
- $27.79
- Rating
- 4.4/5
- Reviews
- 29,600
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
48
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
3%
- Nad's73%
- Nad's For Men8%
- ShineMore5%
- AUZEAL4%
- Sally Hansen4%
- KOTAMU3%
- Open — no brand owns it (2 brands, 3%)
Demand
Nads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Nads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nads hair removal for women15K/yr
- lip waxing kit for women11K/yr
- nads hair removal12K/yr
- facial waxing kits for women3K/yr
- nads hair removal cream2K/yr
- lip wax kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Nads
We read the reviews and the return reasons for every product selling here.
“Never worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









