nad serum
Launch itA $4.7M/yr market growing +22.2% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$4.7M$4.7M/yr · 1.6M searches
Avg price
Incredible$45.28avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$12.72–$162.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,061.94avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nad serum is a $4.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nad serum market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $3.6M–$4.5M
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 7.0%
- Avg brand age
- 36 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- numbuzin72%
- medicube18%
- Qure11%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 20 weeks — +22.2% search growth over the last 90 days.Top nad serum search terms
- numbuzin677K/yr
- numbuzin 9300K/yr
- qure microinfusion system222K/yr
- medicube nad serum25K/yr
- medicube egf nad firming serum25K/yr
- qure72K/yr
- medicube firming serum21K/yr
- medicube nad20K/yr
- qureskincare microneedle with serum31K/yr
- nad serum33K/yr
Top nad serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
numbuzin No.9 NAD+ Peptide Serum for Face Neck and Body - for anti-aging Sagging Skin Fine Lines & Elasticity Lifting Hydrating & Skin Tightening Formula Korean Skincare 1.69 fl oz
numbuzin$20.834.6★3,300 rev
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide NAD+ & Collagen | Wrinkle Appearance Elasticity & Pore Care | Korean Skincare 1.01 fl.oz
medicube$19.974.7★496 rev
numbuzin No.9 NAD+ Retinol Eye Cream for Dark Circles Puffiness Crows Feet with 50 Peptides 4% Niacinamide & Ceramide Reduces Wrinkles & Fine Lines korean eye cream 0.33 fl oz
numbuzin$15.204.4★1,904 rev
numbuzin No.9 NAD+ Salmon PDRN Toner Glass Skin Hydrating Toner with Peptides & Niacinamide Instant Plumping Firming & Anti-Aging Korean Skincare 5.07 fl oz
numbuzin$15.764.6★1,662 rev
numbuzin No.9 NAD+ Retinal Eye Cream for Eyes & Face with Peptides & Niacinamide Gentle Retinal Yet Powerful Anti-Aging Care Fine Lines Dark Circles & Pores Korean Eye Cream 0.67 fl. oz.
numbuzin$17.224.7★134 rev
Newest
by launch date
Qure Micro-Infusion System for Face - Clear Formula for All Skin Types Easy 5min at-Home Skincare Facial Application - 2 Month Supply
Qure$147.9414 rev
numbuzin No.9 NAD+ Retinal Eye Cream for Eyes & Face with Peptides & Niacinamide Gentle Retinal Yet Powerful Anti-Aging Care Fine Lines Dark Circles & Pores Korean Eye Cream 0.67 fl. oz.
numbuzin$17.22134 rev
Qure Micro-Infusion System for Face - All Skin Types Easy 5min at-Home Skincare Facial Application - 2 Month Supply Mix Set
Qure$148.2850 rev
Qure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 3 Month Supply
Qure$162.2050 rev
Qure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 1 Month Supply
Qure$114.2928 rev
Trending
90-day click momentumQure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 3 Month Supply
Qure$162.204.2★
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide NAD+ & Collagen | Wrinkle Appearance Elasticity & Pore Care | Korean Skincare 1.01 fl.oz
medicube$19.974.7★
Qure Micro-Infusion System for Face - All Skin Types Easy 5min at-Home Skincare Facial Application - 2 Month Supply Mix Set
Qure$148.284.2★
numbuzin No.9 NAD+ Retinal Eye Cream for Eyes & Face with Peptides & Niacinamide Gentle Retinal Yet Powerful Anti-Aging Care Fine Lines Dark Circles & Pores Korean Eye Cream 0.67 fl. oz.
numbuzin$17.224.7★
Qure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 1 Month Supply
Qure$114.294.0★
What buyers say about nad serum
What buyers praise and complain about, mined from review topics.What buyers love
“It really helps my skin”
“Good moisturizer”
“Nice and smooth”
“Excellent Product”
“adds a nice glow”
“absorbs really well”
“Value For Money”
“I have sensitive and dry skin, so I was very happy about that”
“Nice consistency”
“does not irritate my skin”
What buyers complain about
“irritates skin”
“Doesn't work as advertised”
“No scent”
“will irritate your skin”
“No improvement at all”
“It does leave my skin feeling tacky sticky”
“The skin became extremely dry”
“dry that my concealer couldnt even hide the dry patches”
“I have extremely sensitive skin”
“The consistency seems thick”
Top return reasons
Common questions
- Is nad serum profitable to sell on Amazon United States?
- The niche generates $4.7M/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Launch it (57/100).
- How competitive is the nad serum niche?
- 3 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nad serum?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 1.1%.
- What does it cost to enter the nad serum niche?
- Listings span $12.72–$162.20; the average listing price is $45.28 (sweet spot $15–$100). The average incumbent carries 2,062 reviews — the moat a new listing must climb.