Is nabi profitable to sell on Amazon United States?

The niche generates $66K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (49/100).

How competitive is the nabi niche?

21 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in nabi?

Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for nabi peak?

Demand peaks in Oct–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the nabi niche?

Listings span $2.68–$28.18; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 3,824 reviews — the moat a new listing must climb.

nabi

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.68–$28.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.71

avg listing price — sweet spot $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,824.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 223K searches

According to Flapen's Amazon United States niche tracking, nabi is a $66K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nabi market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $64K–$86K; units × avg price
Conversion rate: 2.8%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 5.8%
Avg brand age: 44 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

47%

Top 20: 89%

Open market

31%

Generic21%
Nabi17%
LANGMANNI8%
KIMIEYE8%
IS'MINE8%
BLOOM IN BOX8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top nabi search terms

lip liner pack106K/yr -5.1%2.5% conv.
nabi lip liner28K/yr -10.0%2.1% conv.
lip liners pack17K/yr +6.3%2.6% conv.
langmanni lip liner8K/yr +26.3%4.0% conv.
lip liner bulk10K/yr -26.5%1.7% conv.
lipliner sets9K/yr -7.0%2.3% conv.
lip liner packs10K/yr -14.7%2.1% conv.
langmanni9K/yr -17.8%0.8% conv.
pack of lip liners10K/yr -30.0%2.6% conv.
lipliner pack6K/yr -4.4%2.8% conv.

All search terms

Top nabi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12-Piece Brown Tone Lip Liner Pencil Set Assorted Colors

Generic$10.064.5★347 rev

Nabi Lip Liner Pencil Set - 54 Pcs Lip Pencil Bulk Pack | Long Lasting Lip Liner for Women | Assorted Colors Makeup Lip Liners | Professional Quality

Nabi$27.854.6★5,329 rev

ISMINE Matte Lip Liner Set - 12 Assorted Colors High Pigmented Natural Lip Makeup Soft Pencils Longwear Smooth Ultra Fine (Color Set -1)

IS'MINE$7.014.3★5,438 rev

30 pcs Lip Liner Pencil Set High Pigmented Lip Makeup Long-wearing Deep and Rich in Color Enhance Lip Volume 6.25 inches Long Wooden Pencil

BLOOM IN BOX$13.604.5★39 rev

Nabi 12-Piece Brown Lip Liner Pencil Set - Assorted Brown Tones | Long-Lasting Creamy Formula | Lip Makeup Kit for Women

Nabi$9.804.4★329 rev

Newest

by launch date

LANGMANNI 6Pcs Peel Off Lip Liner Set Lip Stain Peel Off Long-Lasting Waterproof & Smudge-Proof Matte Lip Liners With Ergonomic Handle & Precision Brush Makeup Gift for Girls (6 Colors Set)

LANGMANNI$9.50217 rev

9mo ago

Petansy Matte Lip Liner Set 12 Colors Long Lasting Waterproof Nude Lip Liner Pencil Set Smooth and High Pigmented Natural Lip Makeup Pencil Matte Makeup Lipliners

Petansy$8.5824 rev

10mo ago

Aseawave Matte Lip Liner Set 12 Colors Brown Tone Natural Lip Makeup Ultra Fine Lip Liner & Eyeliner Set Creamy Long Lasting High Pigmented Pencil Various Shades of Brown

Aseawave$9.9439 rev

10mo ago

12Pcs Lip Makeup Set 6 Lip Liners + 6 Matte Lipsticks Rich Color Set B

Jolilab$9.30522 rev

1y ago

12pc Ultra Fine Lip &Eye Liner Brown Set

Generic$10.65291 rev

1y ago

What buyers say about nabi

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“color is accurate”

Value For Money12%

“Excellent value”

Soft Feel9%

“Buttery smooth”

Quality-Overall8%

“quality you get is exquisite”

Durability3%

“It has good durability”

Ease Of Application3%

“has a practical application”

Texture/Consistency-Overall3%

“amazing texture”

Moist/Dry2%

“Moisturizing”

Ease Of Use2%

“Easy to use”

Size-Overall1%

“they're the perfect size”

What buyers complain about

Color22%

“Not the Right Colors”

Durability11%

“Break easily”

Quality-Overall9%

“Product is cheaply made”

Size-Overall6%

“Really small”

Value For Money4%

“Not worth it”

Moist/Dry4%

“Not moisturizing”

Advertised Vs Actual Product4%

“Not as described”

Smudge Resistance4%

“They do smudge a bit”

Stain Resistance2%

“The stain doesn't go on your lips or stay long enough to create a little color”

Functionality-Overall2%

“dont work very well”

Top return reasons

Color44%

Advertised Vs Actual Product11%

Quality-Overall7%

Size-Overall6%

Moist/Dry4%

Functionality-Overall4%

Defective Material/Parts4%

Texture/Consistency-Overall2%

Durability2%

Product Condition2%

Common questions

Is nabi profitable to sell on Amazon United States?: The niche generates $66K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (49/100).
How competitive is the nabi niche?: 21 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in nabi?: Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.7%.
When does demand for nabi peak?: Demand peaks in Oct–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the nabi niche?: Listings span $2.68–$28.18; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 3,824 reviews — the moat a new listing must climb.