Nabi

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

2.8%

Market size, estimated

$66Ka year

Peak month

December1.9× the quietest month

Top search term

lip liner pack106K searches a year

Listings sell for $10.71 on average, from $2.68 to $28.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.71 that is $1K to $3K a year per listing.

Average price

$10.71under the $15 to $100 sweet spot

Price range

$2.68–$28.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #136 within Lips. It carries 3,824 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#136in Lips

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,824per listing

Listings tracked

32

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months