mythic oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.16avg listing price — sweet spot $15–$100
Price range
Great$7.13–$48.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$946K$946K/yr · 1.0M searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,898.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mythic oil is a $946K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mythic oil market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $755K–$1.0M
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- L'Oreal Paris62%
- L'Oréal Professionnel Paris38%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Jan, Jun, Nov · busiest ÷ quietest = 2.1×
Top mythic oil search terms
- loreal professional172K/yr
- loreal hair oil130K/yr
- loreal hair serum105K/yr
- loreal absolut repair81K/yr
- absolute repair loreal76K/yr
- loreal extraordinary oil52K/yr
- loreal oil40K/yr
- loreal elvive serum36K/yr
- elvive serum32K/yr
- loreal serum hair35K/yr
Top mythic oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOral Paris Elvive Extraordinary Oil Miracle Hair Serum Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
L'Oreal Paris$20.314.7★10,167 rev
LOreal Professionnel Paris Absolut Repair 10-in-1 Oil - Nourishing Multi-Benefit Hair Oil For Dry & Damaged Hair Smooths Repairs Damage & Provides Hair Shine Color Safe
L'Oréal Professionnel Paris$35.464.7★19,936 rev
LOral Professionnel Paris Absolut Repair Hair Mask - Nourishing Protein Treatment For Dry & Damaged Hair Hydrates Repairs Damage & Adds Hair Shine Color Safe
L'Oréal Professionnel Paris$44.764.6★3,680 rev
LOreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated Dry Hair with Hyaluronic Acid Care Complex Paraben-Free 4.4 Fl Oz
L'Oreal Paris$7.764.6★5,702 rev
LOreal Paris Bond Repair+ Hair Oil-in-Serum Heat Protectant to Strengthen Damaged Color-Treated Hair Provides Intense Shine and Frizz Control EverPure 1.6 Fl Oz (Packaging May Vary)
L'Oreal Paris$9.854.3★1,372 rev
Newest
by launch date
LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz
L'Oreal Paris$7.75997 rev
LOral Professionnel Paris Absolut Repair 10-in-1 Oil Nourishing Multi-Benefit Oil For Dry & Damaged Hair Repairs Hair and Provides Shine
L'Oréal Professionnel Paris$19.4819,936 rev
LOreal Paris Elvive Hyaluron + Pure Oil Erasing Scalp Serum with Salicylic Acid For Oily Hair 3.45 Fl Oz
L'Oreal Paris$10.79445 rev
LOreal Paris Bond Repair+ Hair Oil-in-Serum Heat Protectant to Strengthen Damaged Color-Treated Hair Provides Intense Shine and Frizz Control EverPure 1.6 Fl Oz (Packaging May Vary)
L'Oreal Paris$9.851,372 rev
LOral Professionnel Paris Absolut Repair Molecular Hair Mask - Bond Building & Repair For All Color Treated and Damaged Hair With Peptide Bonder & Amino Acids
L'Oréal Professionnel Paris$48.513,700 rev
Trending
90-day click momentum
LOral Paris Extraordinary Oil Hair Serum with Floral Oils | Suitable for All Hair Types | Lightweight Hair Serum | 3.38 fl oz (100 mL)
L'Oreal Paris$18.164.4★
LOreal Paris Serum Protection and Shine For Dry Flyaway & Frizzy Hair With 6 Rare Flower Oils Extraordinary Oil 30ml
L'Oreal Paris$11.504.2★
LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz
L'Oreal Paris$7.754.4★
LOral Professionnel Paris Absolut Repair Molecular Hair Mask - Bond Building & Repair For All Color Treated and Damaged Hair With Peptide Bonder & Amino Acids
L'Oréal Professionnel Paris$48.514.5★
LOral Professionnel Paris Absolut Repair Conditioner - Nourishing Protein Treatment For Dry Damaged Hair Repairs Damage & Provides Hair Shine Color Safe
L'Oréal Professionnel Paris$40.194.6★
What buyers say about mythic oil
What buyers praise and complain about, mined from review topics.What buyers love
“smells divine”
“Price point is fair for the quality and results”
“Keeps my hair soft”
“Helps with hydration”
“Excellent shine”
“Good for the price”
“I have seen improvement on my hair”
“Great for hair”
“Love it makes my hair shine”
“Great frizz tamer”
What buyers complain about
“chemical smell”
“Made my hair too greasy”
“it didn't work on my hair”
“No moisture”
“Not worth the price”
“But the product is pretty sticky”
“Didn't work for me”
“Can't see any shine”
“Small size”
“Used item”
Top return reasons
Common questions
- Is mythic oil profitable to sell on Amazon United States?
- The niche generates $946K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the mythic oil niche?
- 2 brands and 43 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mythic oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Hair Related. The return rate is 0.8%.
- When does demand for mythic oil peak?
- Demand peaks in Jan–Jun–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the mythic oil niche?
- Listings span $7.13–$48.51; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 7,898 reviews — the moat a new listing must climb.