Is myoglow neck lifting device profitable to sell on Amazon United States?

The niche generates $89K/yr across 63 tracked products. 18 of 26 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the myoglow neck lifting device niche?

52 brands and 265 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in myoglow neck lifting device?

Top complaints mined from reviews: Functionality-Overall, Durability, Allergies. The return rate is 1.6%.

When does demand for myoglow neck lifting device peak?

Demand peaks in Jan–Sep–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the myoglow neck lifting device niche?

Listings span $8.12–$363.99; the average listing price is $52.21 (sweet spot $15–$100). The average incumbent carries 2,921 reviews — the moat a new listing must climb.

myoglow neck lifting device

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-33.6% this quarter) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Great$52.21

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,920.81

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$8.12–$363.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$89K

$89K/yr · 122K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, myoglow neck lifting device is a $89K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

myoglow neck lifting device market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $104K–$131K; units × avg price
Conversion rate: 1.4%
Avg BSR: #775
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 18.7%
Avg brand age: 30 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

52 rising

Sellers

265

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

33%

Top 20: 69%

Open market

56%

Stylia9%
MAREE9%
DMoose Fitness8%
Gold Bond7%
Dopsikn5%
REVOMADIC5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top myoglow neck lifting device search terms

turkey neck tightening device19K/yr +109.1%1.8% conv.
turkey neck tightener device26K/yr -63.8%1.5% conv.
jowl tightening device16K/yr -8.3%1.1% conv.
neck lifting device9K/yr -16.5%1.2% conv.
ems face muscle stimulator6K/yr -8.2%1.0% conv.
ems for face4K/yr -1.5%0.4% conv.
emface electronic stimulation face lift6K/yr -32.3%0.5% conv.
ems muscle stimulator face4K/yr -30.6%0.6% conv.
em face lift machine3K/yr -73.5%0.8% conv.
marionette lines treatment device3K/yr -62.1%0.5% conv.

All search terms

Top myoglow neck lifting device products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DMoose Fitness Neck Harness for Weight Lifting - Soft Padded Head & Chin Strap with 30 Heavy Duty Steel Chain - Neck Exerciser Trainer & Strengthener to Support Injury Recovery (Black)

DMoose Fitness$28.864.5★7,385 rev

MAREE V Line Lifting Mask with 24K Gold Deep Collagen Face Mask for Women Jawline Shaper Mask with Retinol & Hyaluronic Acid Neck Tightening & Firming - Double Chin Strap for Face Lift

MAREE$23.094.2★4,223 rev

Gold Bond Age Renew Neck & Chest Firming Cream 2 Oz Hydrates Renews and Visibly Improves Firmness Texture & Elasticity of Aging Skin Non-Greasy Dermatologist-Tested Hypoallergenic Unscented

Gold Bond$11.334.4★19,599 rev

Stylia V Line Lifting Collagen Mask - Lift Firm & Contour Jawline - Tightening Double Chin Strap with Hyaluronic Acid & Aloe - Neck Tightening and Lifting Mask - Jawline Shaper Face Lift Tape (10PC)

Stylia$25.874.2★15,093 rev

REVO Genie Facial Massager for Face and Neck LED Beauty Device with Heat and Vibration Depuffing Sculpting Tool with Red Blue Green Light Modes for Skincare Routine

REVOMADIC$82.474.4★162 rev

Newest

by launch date

ROWMATE Graphene V-Line Mask Chin Up Mask V Shaped Face Mask Chin strap for sleeping Jawline Shaper Lilac Small

ROWMATE$10.12575 rev

3mo ago

V Line Lifting Mask with Collagen Retinol & Hyaluronic Acid - Caffeine Niacinamide Visible Neck Tightening and Chin Lifting Mask for Women - Double Chin Strap for Face & Jawline Shaper - 7 pcs

SimplyVital$20.32117 rev

5mo ago

ROWMATE Graphene V-Line Mask Chin Up Mask V Shaped Face Mask Chin strap for sleeping Jawline Shaper red Medium

ROWMATE$11.5553 rev

5mo ago

NECK LESS Professional Face Lift Strips Instant Jawline & Neck Lift Tape | Medical-Grade Invisible Waterproof Skin-Tightening Solution | Non-Surgical Facial Tape Kit 10-Hour Hold (25 Strips)

NECK LESS$33.02125 rev

8mo ago

REVO Genie Facial Massager for Face and Neck LED Beauty Device with Heat and Vibration Depuffing Sculpting Tool with Red Blue Green Light Modes for Skincare Routine

REVOMADIC$82.47162 rev

9mo ago

What buyers say about myoglow neck lifting device

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“easy to handle”

Quality-Overall11%

“Good quality device”

Soft Feel9%

“Goes on smooth”

Suitability Combination Skin7%

“Great for sensitive skin”

Value For Money6%

“Amazing value”

Efficiency5%

“Effective”

Moist/Dry3%

“It is moisturizing”

Comfort-Overall3%

“Nice and comfortable”

Symptom Reduction3%

“Had helped with dark spots”

Absorbency3%

“Absorbs well”

What buyers complain about

Functionality-Overall13%

“Never worked”

Durability9%

“Broke within a year”

Allergies6%

“Allergic reaction”

Value For Money6%

“Expensive”

Size-Overall4%

“Really tight”

Symptom Reduction4%

“No improvement”

Charging4%

“Wouldnt charge”

Wrinkles3%

“Wrinkles are much less noticeable”

Quality-Overall3%

“Inconsistent quality”

Adhesion/Stickiness3%

“Not enough adhesive”

Top return reasons

Functionality-Overall26%

Advertised Vs Actual Product10%

Size-Overall9%

Value For Money8%

Defective Material/Parts7%

Charging7%

Comfort-Overall4%

Product Condition2%

Quality-Overall2%

Ease Of Use2%

Common questions

Is myoglow neck lifting device profitable to sell on Amazon United States?: The niche generates $89K/yr across 63 tracked products. 18 of 26 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the myoglow neck lifting device niche?: 52 brands and 265 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in myoglow neck lifting device?: Top complaints mined from reviews: Functionality-Overall, Durability, Allergies. The return rate is 1.6%.
When does demand for myoglow neck lifting device peak?: Demand peaks in Jan–Sep–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the myoglow neck lifting device niche?: Listings span $8.12–$363.99; the average listing price is $52.21 (sweet spot $15–$100). The average incumbent carries 2,921 reviews — the moat a new listing must climb.