my melody headband
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great298.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$7.59–$30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$25K$25K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, my melody headband is a $25K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
my melody headband market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #3,352
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 2.7%
- Avg brand age
- 31 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
20
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Chasing DreamsMRL30%
- Vlmazlm27%
- SANRIO15%
- Bioworld9%
- GFDSJKLCTH8%
- Kugiter7%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.1×
Top my melody headband products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chasing DreamsMRL Anime Plush Ears Headband Furry Bunny Ears Halloween Adults Costume Cosplay Fits for Women 18+ (Pink)
Chasing DreamsMRL$12.154.5★58 rev
Vlmazlm Cosplay Hairpin Ear Plush Hairband Women Kawaii Butterfly Costume Halloween Christmas Holiday Birthday Party Gift (style-B)
Vlmazlm$7.764.6★400 rev
Sanrio 343013 My Melody Headband
SANRIO$30.094.3★72 rev
My Melody Pink Headband With Character Charm & Plush
Bioworld$13.354.9★62 rev
Vlmazlm Ear Hairpin Plush Hairband Women Kawaii Butterfly Halloween Christmas Holiday Birthday Party Gift (Pink)
Vlmazlm$7.684.0★7 rev
Newest
by launch date
Cute hair accessory set Cute headbandVarious Styles of hair clips hair cords Hair TiesPlush hair looppink
GFDSJKLCTH$18.7525 rev
Vlmazlm Ear Hairpin Plush Hairband Women Kawaii Butterfly Halloween Christmas Holiday Birthday Party Gift (Pink)
Vlmazlm$7.687 rev
Headband Cute hair accessory set Cute headbandVarious Styles of pink hair clips hair cords Hair TiesPlush hair loop
GFDSJKLCTH$19.0033 rev
Chasing DreamsMRL Anime Plush Ears Headband Furry Bunny Ears Halloween Adults Costume Cosplay Fits for Women 18+ (Pink)
Chasing DreamsMRL$12.1558 rev
Sanrio 986160 My Melody Headband
SANRIO$18.89231 rev
Trending
90-day click momentumCute hair accessory set Cute headbandVarious Styles of hair clips hair cords Hair TiesPlush hair looppink
GFDSJKLCTH$18.754.6★
WW-WONDERFULWORLD Cat Ears & Lace Necklace Headband With Bows & Lace Ribbons Lolita Jk Cosplay Accessories for Cartoon Costume Party for Women (Soft Faux Fur Plush Fox Ears) KLMZH
WW-WONDERFULWORLD$17.924.6★
Vlmazlm Ear Hairpin Plush Hairband Women Kawaii Butterfly Halloween Christmas Holiday Birthday Party Gift (Pink)
Vlmazlm$7.684.0★
Sanrio 343013 My Melody Headband
SANRIO$30.094.3★
My Melody Pink Headband With Character Charm & Plush
Bioworld$13.354.9★
What buyers say about my melody headband
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Fits good”
“its super comfortable”
“It is exactly like the picture”
“It doesnt feel cheap at all”
“its still intact like I just bought it”
What buyers complain about
“The bunny doll was poorly attached to the headband with excessive glue”
“The quality is much lower than expected”
Top return reasons
Common questions
- Is my melody headband profitable to sell on Amazon United States?
- The niche generates $25K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (30/100).
- How competitive is the my melody headband niche?
- 8 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in my melody headband?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall. The return rate is 6.4% — above our launch gate.
- When does demand for my melody headband peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 18.1× the quietest.
- What does it cost to enter the my melody headband niche?
- Listings span $7.59–$30.09; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.