My Happy
FailThe top 5 brands take 100% of clicks, so My Happy is a Fail.
- Flapen Score
- 30 / 100Ranks 10,639 of 10,978 Beauty & Personal Care niches · −18 vs the category median of 4830
- Market size
- $14K/yr48K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 97%top-5 click share · 1 brands · 2 sellers
Flapen Score
My Happy against its category
The dotted line is the Beauty & Personal Care average. Past it, My Happy is stronger. Inside it, weaker.
Market
The My Happy market on Amazon at a glance
Shoppers on Amazon United States searched for My Happy 48K times last year and spent an estimated $14K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $14Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- my happy21K searches a year
02 · Price
A sale here is worth $41.22.
Listings sell for $41.22 on average, from $29.78 to $93.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $41.22 that is $10K to $21K a year per listing.
- Average price
- $41.22inside the $15 to $100 sweet spot
- Price range
- $29.78–$93.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$21K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Women's. It carries 2,230 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #196in Women's
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,230per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top My Happy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clinique My Happy Fragrance Spray Cocoa & Cashmere | Notes of Cocoa Vanilla + Musk | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $30.74
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 8y ago

Clinique My Happy Fragrance Spray Cocoa & Cashmere | Notes of Cocoa Vanilla + Musk | Perfumes for Women 3.4 Fl Oz
- Price
- $93.60
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 2y ago

Clinique My Happy Fragrance Spray Peony Picnic | Notes of Peonies + Succulent Plum | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $30.70
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 8y ago

Clinique My Happy Fragrance Spray Indigo Mist | Notes of Green Melon + Dewy Bluebells | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $29.78
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago

Clinique My Happy Fragrance Spray Lily of the Beach | Notes of Coconut + Solar Lily | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $30.39
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 8y ago
Trending
estimated 90-day click momentum
Clinique My Happy Fragrance Spray Cookies & Kisses | Notes of Baked Apples + Vanilla Bean | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $32.11
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago

Clinique My Happy Fragrance Spray Peony Picnic | Notes of Peonies + Succulent Plum | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $30.70
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 8y ago

Clinique My Happy Fragrance Spray Lily of the Beach | Notes of Coconut + Solar Lily | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $30.39
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 8y ago

Clinique My Happy Fragrance Spray Indigo Mist | Notes of Green Melon + Dewy Bluebells | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $29.78
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago

Clinique My Happy Fragrance Spray Cocoa & Cashmere | Notes of Cocoa Vanilla + Musk | Perfumes for Women 3.4 Fl Oz
- Price
- $93.60
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 2y ago
Newest
by launch date
Clinique My Happy Fragrance Spray Cocoa & Cashmere | Notes of Cocoa Vanilla + Musk | Perfumes for Women 3.4 Fl Oz
- Price
- $93.60
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 2y ago

Clinique My Happy Fragrance Spray Indigo Mist | Notes of Green Melon + Dewy Bluebells | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $29.78
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago

Clinique My Happy Fragrance Spray Cookies & Kisses | Notes of Baked Apples + Vanilla Bean | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $32.11
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 4y ago

Clinique My Happy Fragrance Spray Peony Picnic | Notes of Peonies + Succulent Plum | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $30.70
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 8y ago

Clinique My Happy Fragrance Spray Cocoa & Cashmere | Notes of Cocoa Vanilla + Musk | Perfumes for Women Mini Travel Size 0.5 Fl Oz
- Price
- $30.74
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Clinique100%
Demand
My Happy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top My Happy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- my happy21K/yr
- clinique my happy perfume9K/yr
- clinique my happy7K/yr
- clinique cocoa and cashmere perfume6K/yr
- clinique my happy cocoa & cashmere perfume5K/yr
- clinique my happy perfume for women1K/yr
Reviews and returns
What reviews say buyers love and hate about My Happy
We read the reviews and the return reasons for every product selling here.
“Terrible alcohol smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Happy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









