Is my burberry perfume for women profitable to sell on Amazon United States?

The niche generates $555K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (44/100).

How competitive is the my burberry perfume for women niche?

7 brands and 40 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in my burberry perfume for women?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.

When does demand for my burberry perfume for women peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 14.4× the quietest.

What does it cost to enter the my burberry perfume for women niche?

Listings span $10.54–$229.01; the average listing price is $121.53 (sweet spot $15–$100). The average incumbent carries 1,588 reviews — the moat a new listing must climb.

my burberry perfume for women

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$121.53

avg listing price — sweet spot $15–$100

Market size

Good$555K

$555K/yr · 878K searches

Review moat

Okay1,587.76

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$10.54–$229.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price Out of Stock

According to Flapen's Amazon United States niche tracking, my burberry perfume for women is a $555K/yr Amazon United States market (878K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

my burberry perfume for women market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $486K–$608K; units × avg price
Conversion rate: 0.5%
Avg BSR: #2,304
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 21.7%
Avg brand age: 62 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

BURBERRY75%
Clashoky9%
HOUSE OF TWIST6%
EGREEN MART5%
Burberry2%
TWINS PARFUM1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.4×

Open Trend

Top my burberry perfume for women search terms

burberry her597K/yr +0.1%0.5% conv.
burberry touch for women44K/yr -2.8%0.1% conv.
burberry her eau de parfum25K/yr +22.4%0.6% conv.
her burberry perfume for women23K/yr -4.1%0.5% conv.
my burberry perfume for women25K/yr -13.3%0.9% conv.
burberry perfume for women her23K/yr -15.7%0.2% conv.
burberry her travel size perfume12K/yr +28.6%0.2% conv.
burberry body eau de parfum9K/yr +32.6%0.1% conv.
burberry touch perfume for women10K/yr +23.3%0.0% conv.
burberry her intense11K/yr -11.7%0.3% conv.

All search terms

Top my burberry perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burberry Her Eau de Parfum 100ml

BURBERRY$118.665.0★13 rev

Limited Edition Her Petals EDP 88ml by Burberry

BURBERRY$141.264.3★9 rev

joxipe Clashoky Fragrance Perfume Oils Buberry For Her Perfume Roll On Body Oil for Women (12ml) (Pack of 1)

Clashoky$10.544.2★186 rev

Twist - Stars No. 17 - Eau De Parfum Inspired by Burb. Her Long-Lasting Perfume For Women Strawberry & Vanilla Vegan Clean Ingredients Fragrance - Spray 100 ml | 3.4 fl. oz.

HOUSE OF TWIST$29.534.5★165 rev

Her Perfume for Women 3.3 oz (100 ml) Eau de Parfum Spray Sweet Floral Perfume for Women Long Lasting Womens Fragrance Fruity Floral Scent Soft Feminine Everyday Perfume Elegant Gift for Women

EGREEN MART$19.043.1★15 rev

Newest

by launch date

Burberry Her Eau de Parfum 100ml

BURBERRY$118.6613 rev

3mo ago

A CENTER Her-RO Womens Cologne Style Perfume | 3.3 Fl Oz Floral Fruity Eau de Parfum | Strawberry Jasmine & Musk Scent Gift for Her

A CENTER$14.779 rev

5mo ago

Limited Edition Her Petals EDP 88ml by Burberry

BURBERRY$141.269 rev

5mo ago

Burberry Her 2-Piece Gift Set for Women 3.3 Oz EDP and 0.33 Oz EDP

BURBERRY$146.2610 rev

7mo ago

Her Perfume for Women 3.3 oz (100 ml) Eau de Parfum Spray Sweet Floral Perfume for Women Long Lasting Womens Fragrance Fruity Floral Scent Soft Feminine Everyday Perfume Elegant Gift for Women

EGREEN MART$19.0415 rev

10mo ago

What buyers say about my burberry perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell78%

“Great fragrance”

Quality-Overall4%

“Excellent copy”

Value For Money4%

“Good price”

Advertised Vs Actual Product3%

“is what I expected”

Size-Overall2%

“Good size”

Durability2%

“Longevity on my skin is solid”

Design-Overall1%

“I love the simplicity of the design on these bottles as well”

Gifting Purpose1%

“This was a gift”

Ingredients-Overall1%

“This oil is amazing”

Comfort-Overall0%

“luxurious I love it”

What buyers complain about

Smell44%

“Scent does not last”

Advertised Vs Actual Product18%

“Not as Advertised”

Value For Money11%

“its too pricey for such a small bottle”

Durability6%

“Doesnt last”

Adhesion/Stickiness3%

“And its very sticky”

Size-Overall2%

“it did not have the travel size with it”

Quality-Overall2%

“I don't know what quality control measures Amazon has in place for checking its products prior to accepting them for sale”

Natural Resource Wastage1%

“Most definitely wasted”

Oily/Greasy1%

“Oil”

Portability1%

“it did not have the travel size with it”

Top return reasons

Size-Overall43%

Value For Money15%

Shape/Style15%

Material Quality8%

Comfort-Overall5%

Product Condition5%

Advertised Vs Actual Product5%

Quality-Overall5%

Common questions

Is my burberry perfume for women profitable to sell on Amazon United States?: The niche generates $555K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (44/100).
How competitive is the my burberry perfume for women niche?: 7 brands and 40 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in my burberry perfume for women?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
When does demand for my burberry perfume for women peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 14.4× the quietest.
What does it cost to enter the my burberry perfume for women niche?: Listings span $10.54–$229.01; the average listing price is $121.53 (sweet spot $15–$100). The average incumbent carries 1,588 reviews — the moat a new listing must climb.