My Burberry Perfume for Women

Shoppers searched for this 878K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $555K a year.

Searches, last 12 months

878K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

0.5%

Market size, estimated

$555Ka year

Peak month

May14.4× the quietest month

Top search term

burberry her597K searches a year

Listings sell for $121.53 on average, from $10.54 to $229.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $121.53 that is $12K to $30K a year per listing.

Average price

$121.53above the $15 to $100 sweet spot

Price range

$10.54–$229.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$12K–$30K

Returns

0.1%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #2,304 within Women's. It carries 1,588 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

67%

Out of stock, average day

21.7%

Average rank

#2,304in Women's

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,588per listing

Listings tracked

21

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months