My Amazing Lashes Mascara

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months

597K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

5.7%

Market size, estimated

$384Ka year

Peak month

January1.9× the quietest month

Top search term

my amazing lashes mascara168K searches a year

Listings sell for $11.28 on average, from $7.31 to $15.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $11.28 that is $17K to $23K a year per listing.

Average price

$11.28under the $15 to $100 sweet spot

Price range

$7.31–$15.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$17K–$23K

Returns

0.5%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #275 within Eyes. It carries 22,128 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#275in Eyes

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

22,128per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months