my amazing lashes mascara
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$384K$384K/yr · 597K searches
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Review moat
Bad22,127.56avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.31–$15.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, my amazing lashes mascara is a $384K/yr Amazon United States market (597K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
my amazing lashes mascara market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $226K–$282K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 3.2%
- Avg brand age
- 43 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
52
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
5%
- MY AMAZING LASHES35%
- SJXYOYDS24%
- Mcukv14%
- FGHJ9%
- Cappuvini7%
- YEUGSCKA5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -12.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top my amazing lashes mascara search terms
- my amazing lashes mascara168K/yr
- wowcombo my amazing lashes mascara89K/yr
- my amazing lashes mascara wowcombo32K/yr
- wow combo mascara37K/yr
- wowcombo mascara44K/yr
- wow mascara35K/yr
- my amazing lashes32K/yr
- wow combo my amazing lashes mascara black32K/yr
- wow mascara my amazing lashes20K/yr
- wowcombo20K/yr
Top my amazing lashes mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mascara For Older Women 60 Plus My Amazing Lashes Mascara black Volume and Length Natural Lengthening and Thick Smudge-Proof No Clumping Instantly Create The Look of Lash Extensions (1PCS)
MY AMAZING LASHES$15.983.8★104 rev
My Lash Mascara Black For Older Women 60 Plus
SJXYOYDS$15.223.7★540 rev
4D Silk Fiber Lash mascara Waterproof Mascara Black Volume and Length Natural Lengthening and Thick Smudge-Proof No Clumping Instantly Create The Look of Lash Extensions All Day Full 2 Pack
Mcukv$12.194.2★4,204 rev
4D Silk Fiber Lash Mascara Waterproof Long Lasting Mascara Black Volume and Length Natural Exquisitely Full Lengthening Thickening Softer Fuller Lashes Amplify Smudge-Proof Eyelash Mascaras 1 Pack
FGHJ$7.314.0★6,519 rev
2 Pack 4D Silk Fiber Lash Mascara Waterproof Very Black Long Lasting Mascara Lengthening Lifting Multiplying Curling Natural Eyelash Primer Brush Thickening Softer Lasting All Day 2 Tube
YEUGSCKA$9.854.1★1,058 rev
Newest
by launch dateMascara For Older Women 60 Plus My Amazing Lashes Mascara black Volume and Length Natural Lengthening and Thick Smudge-Proof No Clumping Instantly Create The Look of Lash Extensions (1PCS)
MY AMAZING LASHES$15.98104 rev
My Lash Mascara Black For Older Women 60 Plus
SJXYOYDS$15.22540 rev
4D Silk Fiber Lash Mascara- Waterproof Mascara Black Volume and Length Easily to Create Amazing Lashes for Thicker Long Lasting and Curly Eyelashes
Bieyoc$7.88384 rev
4D Silk Fiber Lash mascara Waterproof Mascara Black Volume and Length Natural Lengthening and Thick Smudge-Proof No Clumping Instantly Create The Look of Lash Extensions All Day Full 2 Pack
Mcukv$12.194,204 rev
2 Pack 4D Silk Fiber Lash Mascara Waterproof Very Black Long Lasting Mascara Lengthening Lifting Multiplying Curling Natural Eyelash Primer Brush Thickening Softer Lasting All Day 2 Tube
YEUGSCKA$9.851,058 rev
Trending
90-day click momentumMascara For Older Women 60 Plus My Amazing Lashes Mascara black Volume and Length Natural Lengthening and Thick Smudge-Proof No Clumping Instantly Create The Look of Lash Extensions (1PCS)
MY AMAZING LASHES$15.983.8★
4D Silk Fiber Lash mascara Waterproof Mascara Black Volume and Length Natural Lengthening and Thick Smudge-Proof No Clumping Instantly Create The Look of Lash Extensions All Day Full 2 Pack
Mcukv$12.194.2★
My Amazing Lashes Mascara Black Volume and Length Waterproof Smudge Proof 4D Silk Fiber Lash Mascara Natural Long Lasting Silk Fibre Mascara Longer Volumizing and Lengthening Mascara for Women (2 Pcs)
Cappuvini$14.043.9★
My Lash Mascara Black For Older Women 60 Plus
SJXYOYDS$15.223.7★
4D Silk Fiber Lash Mascara Waterproof Long Lasting Mascara Black Volume and Length Natural Exquisitely Full Lengthening Thickening Softer Fuller Lashes Amplify Smudge-Proof Eyelash Mascaras 1 Pack
FGHJ$7.314.0★
What buyers say about my amazing lashes mascara
What buyers praise and complain about, mined from review topics.What buyers love
“This is a very good lash mascara”
“Excellent product”
“Great value”
“smudge proof”
“easy to take off”
“As advertised”
“Very waterproof”
“Applies so nicely”
“It works well”
“Great color”
What buyers complain about
“Makes it look like I have false lashes”
“Hard to take off”
“Dry crappy”
“Not as described”
“Cons- the mascara seems to go on rather thick”
“Bad quality”
“Not waterproof”
“Allergic reaction”
“left smudges under my eyes”
“It's very sticky”
Top return reasons
Common questions
- Is my amazing lashes mascara profitable to sell on Amazon United States?
- The niche generates $384K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the my amazing lashes mascara niche?
- 8 brands and 52 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in my amazing lashes mascara?
- Top complaints mined from reviews: Eyelash Quality, Ease Of Use, Moist/Dry. The return rate is 0.5%.
- When does demand for my amazing lashes mascara peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the my amazing lashes mascara niche?
- Listings span $7.31–$15.98; the average listing price is $11.28 (sweet spot $15–$100). The average incumbent carries 22,128 reviews — the moat a new listing must climb.