Mustache Wax
MaybeReturns run at only 0.7% of orders. But demand is soft, at -12.2% this quarter, so Mustache Wax is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $1.5M/yr759K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 57 sellers
Flapen Score
Mustache Wax against its category
The dotted line is the Beauty & Personal Care average. Past it, Mustache Wax is stronger. Inside it, weaker.
Market
The Mustache Wax market on Amazon at a glance
Mustache Wax is a $1.5M a year market on Amazon United States, with 759K searches a year. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 759K times a year and 12.3% buy. Search demand moved -12.2% in 90 days, so the $1.5M a year market is softening.
- Search volume
- 759K
- Search growth, 90 days
- -12.2%
- Conversion
- 12.3%
- Market size
- $1.5M
02 · Money
The money is there.
Shoppers bought 80K to 100K units at $16.46 on average, 3,000 to 4,000 per product. Units times price is $1.3M to $1.6M a year.
- Units sold
- 80K–100K
- Units per product
- 3,000–4,000
- Average price
- $16.46
- Units × price
- $1.3M–$1.6M
03 · Shelf
Brands here are established.
The average listing ranks #74. 100% of listings ship Prime. 85% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.6% of the time. The average brand has sold here for 86 months.
- Average BSR
- #74
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.6%
- Average brand age
- 86 months
Products
Top Mustache Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mustache Wax Strong Hold Grooming For Men | Sudden Death Moustache & Beard Wax 1oz Tin | Perfect For Handlebar Mustaches By Death Grip | No Heat Source Required
- Price
- $18.53
- Rating
- 4.6/5
- Reviews
- 3,079
- Age
- 5y ago
Clubman Moustache Wax Mustache Wax for Men Strong Hold Neutral Color Includes Styling Brush Hang Pack 0.5 oz
- Price
- $5.68
- Rating
- 4.4/5
- Reviews
- 4,815
- Age
- 21y ago
Bossman MUDstache Unscented Mustache Wax for Men (1 oz) Strong 24-Hour Hold Non-Tacky & Easy to Apply for Taming & Styling
- Price
- $14.46
- Rating
- 4.4/5
- Reviews
- 5,608
- Age
- 10y ago
Striking Viking Mustache Wax for Men with Comb - 2 oz Sandalwood - Strong Hold Wax with Anti-Static Mustache Comb for Precise Grooming - Non-Greasy Formula for Easy Beard Care
- Price
- $14.58
- Rating
- 4.2/5
- Reviews
- 2,860
- Age
- 4y ago
THE VINTAGE GROOMING CO. Mustache Wax Death Grip Extra Strong Hold Moustache Wax
- Price
- $18.48
- Rating
- 4.4/5
- Reviews
- 8,069
- Age
- 11y ago
Trending
90-day click momentum
Grave Before Shave Fisticuffs Pine Scent Strong Hold Mustache Wax 1 Oz. Tin
- Price
- $10.35
- Rating
- 4.3/5
- Reviews
- 7,740
- Age
- 11y ago
Mustache Wax Strong Hold Sudden Death 1 oz Tin & Platinum Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache & Beard Wax Styling
- Price
- $34.71
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 5y ago
JerkFit Death Grips Lifting Straps for Deadlifts Pull Ups and Heavy Shrugs with Padded Support Palm Protection & Increased Grip for Heavy Pull Lifts (Medium)
- Price
- $33.75
- Rating
- 4.6/5
- Reviews
- 1,092
- Age
- 7y ago
Fisticuffs Grave Before Shave Strong Hold Mustache Wax Leather/Cedarwood Scent 1 Oz. Tin
- Price
- $10.69
- Rating
- 4.3/5
- Reviews
- 7,740
- Age
- 7y ago
Mustache Wax Extra Strong Hold Death Grip 1 oz Tin & Necklace Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache
- Price
- $29.98
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 8mo ago
Newest
by launch date
Mustache Wax Strong Hold Sudden Death 1 oz Tin & Necklace Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache
- Price
- $29.95
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 8mo ago
Mustache Wax Extra Strong Hold Death Grip 1 oz Tin & Necklace Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache
- Price
- $29.98
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 8mo ago
RAQEHO 1oz Mustache Wax For Men - Unscented Strong Hold Moustache Beard Wax Styling Paste Thickener Grooming Balm Cera Para Barba De Hombre Moisturizer MenS Beard &Mustache Care Product With Shea Oil
- Price
- $6.33
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 1y ago
Live Bearded Mustache Wax Stick 0.35 oz - Made in the USA with All-Natural Ingredients - Medium Hold Stache and Beard Styling for Men | Straight Up - Fragrance-Free
- Price
- $19.11
- Rating
- 4.4/5
- Reviews
- 895
- Age
- 1y ago
State Trooper Stache Wax Medium Hold Mustache Wax with Beeswax Coconut Oil & Lanolin Natural Moustache Grooming & Styling Wax with Citrus Scent - Nourishing Mustache Conditioner & Sculpting Wax
- Price
- $14.72
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
57
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
9%
- THE VINTAGE GROOMING CO.34%
- Grave Before Shave20%
- Clubman15%
- Bossman11%
- Striking Viking9%
- Mountaineer Brand2%
- Open — no brand owns it (7 brands, 9%)
Demand
Mustache Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Mustache Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mustache wax501K/yr
- moustache wax68K/yr
- mustache wax for men58K/yr
- death grip moustache wax27K/yr
- death grip16K/yr
- fisticuffs mustache wax12K/yr
- moustache wax for men11K/yr
- death grip mustache wax10K/yr
- mustache gel5K/yr
- strong hold mustache wax5K/yr
Reviews and returns
What reviews say buyers love and hate about Mustache Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell is unpleasant
others said it was not a strong scent
No scent
Not as strong
Not strong enough
it was very fragile
Hard as a rock
Hard baby
Wax is hard
Poor hold
It could be said it is NOT hold at all
Not strong hold
it doesnt last
broke in two
It did not hold
Love
Consistent product
Necklace is heavy and good quality
Excellent Product
Love the scent
The scent is cool
Appealing, subtle fragrance
Actually holds for several days
Great product and very durable
Been using for 25 years
Great product at a reasonable price
Good price
Great value
Works very well
Works for my needs
worked well in the mustache
Return
0.7% Return rate 40% Fixable by listing
The smell is unpleasant
others said it was not a strong scent
No scent
Size of tube seems a little small for the price
They are really small
Tiny tins
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustache Wax questions
Answered from the same tracked data.