Mustache Scissors

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $851K a year.

Searches, last 12 months

517K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

14.5%

Market size, estimated

$851Ka year

Peak month

December1.4× the quietest month

Top search term

mustache scissors188K searches a year

Listings sell for $11.36 on average, from $4.51 to $26.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $11.36 that is $34K to $45K a year per listing.

Average price

$11.36under the $15 to $100 sweet spot

Price range

$4.51–$26.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$34K–$45K

Returns

0.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Men's. It carries 4,795 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Men's

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,795per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months