Mustache Brush
MaybeAn estimated 0.7% of orders come back. But prices span $5.81–$17.34, mostly outside the sweet spot, so Mustache Brush is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $142K/yr164K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 25 sellers
Flapen Score
Mustache Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Mustache Brush is stronger. Inside it, weaker.
Market
The Mustache Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Mustache Brush 164K times last year and spent an estimated $142K. The top 5 brands take 63% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $142Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- mustache brush69K searches a year
02 · Price
A sale here is worth $9.98.
Listings sell for $9.98 on average, from $5.81 to $17.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.98 that is $2K to $5K a year per listing.
- Average price
- $9.98under the $15 to $100 sweet spot
- Price range
- $5.81–$17.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #320 within Men's. It carries 2,277 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #320in Men's
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 2,277per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mustache Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
25
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
50%
Top 20: 93%
Open market
30%
- Brand 118%
- Brand 216%
- Brand 315%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Mustache Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Mustache Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mustache brush69K/yr
- small beard brush19K/yr
- pocket beard brush12K/yr
- mustache brush for men14K/yr
- travel beard brush12K/yr
- moustache brush10K/yr
- mini beard brush8K/yr
- small beard brush for men5K/yr
- beard brush small4K/yr
- pocket beard brush for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Mustache Brush
We read the reviews and the return reasons for every product selling here.
“A bit larger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustache Brush questions
Answered from the same tracked data.