Muslin Cloths for Face
FailShoppers spend an estimated $86K a year here, so Muslin Cloths for Face is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $86K/yr47K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 34 sellers
Flapen Score
Muslin Cloths for Face against its category
The dotted line is the Beauty & Personal Care average. Past it, Muslin Cloths for Face is stronger. Inside it, weaker.
Market
The Muslin Cloths for Face market on Amazon at a glance
Shoppers on Amazon United States searched for Muslin Cloths for Face 47K times last year and spent an estimated $86K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $86Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- muslin face cloths19K searches a year
02 · Price
A sale here is worth $40.82.
Listings sell for $40.82 on average, from $6.78 to $232.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.82 that is $0 to $4K a year per listing.
- Average price
- $40.82inside the $15 to $100 sweet spot
- Price range
- $6.78–$232.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #946 within Cleansers. It carries 1,619 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #946in Cleansers
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,619per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Muslin Cloths for Face products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EVE LOM The Original Balm Cleanser - Facial Cleansing Balm - 5-in-1 Facial Cleanser & Muslin Cloth - Deep Cleansing & Gentle Exfoliation Hydrating Skin Benefits Removes Waterproof Make-Up - 100 ml
- Price
- $74.41
- Rating
- 4.4/5
- Reviews
- 882
- Age
- 18y ago

EVE LOM The Original Balm Cleanser - Facial Cleansing Balm - 5-in-1 Facial Cleanser - Deep Cleansing & Gentle Exfoliation with Hydrating Skin Benefits Removes Waterproof Make-Up - 50 ml
- Price
- $56.94
- Rating
- 4.4/5
- Reviews
- 882
- Age
- 14y ago

Comfy Cubs Muslin Baby Washcloths 10 Pack - Soft 6-Layer Cotton Wash Cloths for Sensitive Skin - 10x10 Large Gentle Absorbent Infant Essentials for Newborn and Toddlers - White
- Price
- $15.69
- Rating
- 4.8/5
- Reviews
- 3,018
- Age
- 4y ago

Eve Lom Muslin Cloth - Facial Cleansing Cloth for Gentle Skin Exfoliation - 100% Cotton Machine Washable - Suitable for All Skin Types Set of 3
- Price
- $24.80
- Rating
- 4.5/5
- Reviews
- 440
- Age
- 18y ago

Velmitten 12 Pcs Individually Wrapped Facial Cleansing Muslin Cloths Travel Size Face Cotton Cloths Reusable Makeup Remover Wipes Exfoliating Muslin Washcloths for Skin Care(White)
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 2y ago
Trending
estimated 90-day click momentum
Konssy 6 Pack Face Cloths Soft Wash Cloth for Washing Face Cotton Face Towels for Sensitive Skin Women Facial Makeup Remover Reusable Absorbent Washcloths 11 x 11 Inch
- Price
- $14.35
- Rating
- 4.5/5
- Reviews
- 1,492
- Age
- 2y ago

5-Pack Muslin Baby Washcloths for Newborn 12x12 Soft Absorbent Organic Cotton Muslin Wash Cloths for Babies Girl Boy Infant Toddlers Kids Face Towel Bath Essentials Baby Burp Rags (Soft White)
- Price
- $12.44
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 9mo ago

6-Pack Baby Washcloths Soft Absorbent Washcloths for Face Body (White)
- Price
- $13.54
- Rating
- 4.6/5
- Reviews
- 8,434
- Age
- 8y ago

Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
- Price
- $6.78
- Rating
- 4.6/5
- Reviews
- 714
- Age
- 1y ago

EVE LOM The Original Balm Cleanser - Facial Cleansing Balm - 5-in-1 Facial Cleanser - Deep Cleansing & Gentle Exfoliation with Hydrating Skin Benefits Removes Waterproof Make-Up - 50 ml
- Price
- $56.94
- Rating
- 4.4/5
- Reviews
- 882
- Age
- 14y ago
Newest
by launch date
5-Pack Muslin Baby Washcloths for Newborn 12x12 Soft Absorbent Organic Cotton Muslin Wash Cloths for Babies Girl Boy Infant Toddlers Kids Face Towel Bath Essentials Baby Burp Rags (Soft White)
- Price
- $12.44
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 9mo ago

EVE LOM Cleansing Oil - Skin Care Face Wash - Nourishing Oil Cleanser for Face and Make-up - 150ml
- Price
- $66.33
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
- Price
- $6.78
- Rating
- 4.6/5
- Reviews
- 714
- Age
- 1y ago

Ease Cubs 12 Pack Muslin Washcloths for Baby - 100% Cotton Baby Wash Cloths for or Baby Face Body Comfy and Soft for Newborn Infants Kids Girls and Boys - 12x12 - Slate Grey and Navy Series
- Price
- $11.78
- Rating
- 4.7/5
- Reviews
- 2,459
- Age
- 1y ago

Yoofoss Muslin Baby Washcloths 100% Organic Cotton Face Towels 6 Pack Wash Cloths for Baby 12x12in Soft and Absorbent Baby Wipes (Gradient Pink)
- Price
- $10.18
- Rating
- 4.6/5
- Reviews
- 1,921
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
34
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
17%
- EVE LOM46%
- Comfy Cubs10%
- Konssy9%
- Velmitten6%
- Karlling6%
- Organic Cotton Mart5%
- Open — no brand owns it (8 brands, 17%)
Demand
Muslin Cloths for Face search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.3×
Search terms
Top Muslin Cloths for Face search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muslin face cloths19K/yr
- eve lom9K/yr
- eve lom cleanser3K/yr
- evelom4K/yr
- muslin cloths for face7K/yr
- muslin face cloths for washing face2K/yr
- eve lom cleansing balm4K/yr
- muslin washcloths for face adult17/yr
Reviews and returns
What reviews say buyers love and hate about Muslin Cloths for Face
We read the reviews and the return reasons for every product selling here.
“a bit thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muslin Cloths for Face questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









