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Muslin Cloths for Face

Fail

Shoppers spend an estimated $86K a year here, so Muslin Cloths for Face is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$86K/yr47K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
50%top-5 click share · 14 brands · 34 sellers

Flapen Score

Muslin Cloths for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Muslin Cloths for Face is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin Cloths for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Muslin Cloths for Face 47K times last year and spent an estimated $86K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
4.5%
Market size, estimated
$86Ka year
Peak month
October2.3× the quietest month
Top search term
muslin face cloths19K searches a year

02 · Price

A sale here is worth $40.82.

Listings sell for $40.82 on average, from $6.78 to $232.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.82 that is $0 to $4K a year per listing.

Average price
$40.82inside the $15 to $100 sweet spot
Price range
$6.78–$232.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #946 within Cleansers. It carries 1,619 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#946in Cleansers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,619per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Muslin Cloths for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

34

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

17%

  • Brand 146%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Muslin Cloths for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Muslin Cloths for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muslin face cloths19K/yr
  • eve lom9K/yr
  • eve lom cleanser3K/yr
  • evelom4K/yr
  • muslin cloths for face7K/yr
  • muslin face cloths for washing face2K/yr
  • eve lom cleansing balm4K/yr
  • muslin washcloths for face adult17/yr

Reviews and returns

What reviews say buyers love and hate about Muslin Cloths for Face

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Thickness”
1.3%of orders come back
“a bit thicker”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Muslin Cloths for Face questions

Answered from the same tracked data.