musk cologne men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Market size
Good$352K$352K/yr · 209K searches
Price range
Okay$3.22–$22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,823.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, musk cologne men is a $352K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
musk cologne men market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $357K–$428K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #305
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 98 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Jovan67%
- Jovan Musk27%
- Aqua Velva6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top musk cologne men search terms
- jovan musk for men104K/yr
- musk cologne men25K/yr
- musk for men13K/yr
- musk cologne7K/yr
- musk perfume for men8K/yr
- jovan sex appeal cologne for men8K/yr
- mens musk cologne8K/yr
- aqua velva musk5K/yr
- musk cologne for men5K/yr
- jovan musk for men cologne6K/yr
Top musk cologne men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jovan Musk for Men Eau de Cologne Spray 3 fl oz (Pack of 1) Notes of Carnation Lavender and Amber Mens Fragrance Long Lasting Everyday Fragrance Travel Size
Jovan$12.114.6★9,256 rev
Jovan Musk for Men Aftershave Cologne 8 fl oz (236 ml) by AB
Jovan Musk$18.644.7★683 rev
JOVAN MUSK by Jovan COLOGNE SPRAY 3 OZ
Jovan$12.744.6★2,466 rev
Jovan Musk for Men Aftershave 8 fl oz (Pack of 1) Notes of Carnation Lavender and Amber Mens Fragrance Long Lasting Everyday Fragrance
Jovan$18.584.6★7,007 rev
Aqua Velva After Shave Musk 3.5 Ounce
Aqua Velva$3.224.5★3,833 rev
Newest
by launch date
Jovan Musk by Jovan for Men - 8 oz After Shave Cologne
Jovan$19.24351 rev
JOVAN MUSK by Jovan DEODORANT BODY SPRAY 5 OZ (Package of 5) by Jovan
Jovan$22.52167 rev
Jovan Musk for Men Aftershave Cologne 8 fl oz (236 ml) by AB
Jovan Musk$18.64683 rev
JOVAN MUSK by Jovan - After Shave/Cologne 8 oz
Jovan$21.38914 rev
JOVAN BLACK MUSK COLOGNE SPRAY 3.0 OZ (M)
Jovan$11.23276 rev
Trending
90-day click momentum
Jovan Black Musk by Jovan for Men - 3 Ounce Cologne Spray
Jovan$9.844.3★
Jovan Musk for Men Aftershave Cologne 8 fl oz (236 ml) by AB
Jovan Musk$18.644.7★
JOVAN MUSK by Jovan - After Shave/Cologne 8 oz
Jovan$21.384.7★
Jovan White Musk by Jovan for Men - 3 Ounce EDC Spray
Jovan$9.114.4★
JOVAN MUSK by Jovan COLOGNE SPRAY 3 OZ
Jovan$12.744.6★
What buyers say about musk cologne men
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome smell”
“Great price”
“Durable, long lasting, tough, good price, smells great”
“Excellent product”
“As described”
“As described, nice size”
“Makes your face feel good”
“In great shape and Smellin Rite”
“not too heavy”
“gifts”
What buyers complain about
“Although I dont enjoy the scent at all”
“A little big”
“Your money on trendy more expensive stuff”
“doesn't last very long”
“It wont function”
“this product is, in my opinion, not good”
“just have sensitive allergies to some”
“Not as strong”
“Bottle leaked during shipping”
“cheaply made with a very plasticky cap”
Common questions
- Is musk cologne men profitable to sell on Amazon United States?
- The niche generates $352K/yr across 13 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the musk cologne men niche?
- 3 brands and 107 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in musk cologne men?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for musk cologne men peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the musk cologne men niche?
- Listings span $3.22–$22.52; the average listing price is $14.26 (sweet spot $15–$100). The average incumbent carries 2,824 reviews — the moat a new listing must climb.