Is musk profitable to sell on Amazon United States?

The niche generates $818K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the musk niche?

16 brands and 183 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in musk?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.

When does demand for musk peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the musk niche?

Listings span $5.23–$44.48; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.

musk

Worth a look

Shows low returns (0.4%), but soft demand (-4.3% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$15.91

avg listing price — sweet spot $15–$100

Price range

Great$5.23–$44.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$818K

$818K/yr · 772K searches

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,326.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, musk is a $818K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

musk market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $796K–$955K; units × avg price
Conversion rate: 6.7%
Avg BSR: #250
Page quality: 0%
Prime: 93%
Sponsored: 61%
Out of stock: 1.1%
Avg brand age: 70 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

183

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 91%

Open market

11%

Jovan69%
Wild Musk11%
Al-Rehab3%
Parfums De Coeur2%
Coty Classics2%
Dizurde2%
Open — no brand owns it (10 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top musk search terms

jovan musk for women156K/yr +3.8%12.8% conv.
musk perfume for women147K/yr -6.2%3.4% conv.
musk102K/yr +5.3%0.7% conv.
musk oil67K/yr -6.0%1.6% conv.
jovan musk41K/yr +37.1%6.5% conv.
musk perfume38K/yr -4.7%2.1% conv.
musk oil for women37K/yr -25.8%4.3% conv.
jovan musk oil for women39K/yr -35.9%11.9% conv.
coty wild musk for women28K/yr -28.1%9.4% conv.
jovan musk oil23K/yr -31.3%9.2% conv.

All search terms

Top musk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jovan Musk FOR WOMEN 3.25 oz Cologne Concentrate Spray

Jovan$12.324.5★2,788 rev

Jovan Musk for Women Perfume Oil 0.33 fl oz (Pack of 1) Sexy Perfume Oil for Women Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size

Jovan$13.134.6★6,494 rev

Jovan Musk for Women Eau de Cologne Spray 2 fl oz (Pack of 1) Sexy Perfume for Women Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size

Jovan$13.194.5★9,518 rev

Coty Classics Wild Musk Eau de Cologne Spray | Vegan Formula Perfume | Warm Spicy Floral Scent with Amber Jasmine and Rose | 1.5 fl oz (Pack of 1)

Wild Musk$9.924.5★5,682 rev

Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.

Jovan$13.194.6★1,418 rev

Newest

by launch date

Finery Im a Musk Eau de Parfum Long-Lasting Perfume for Women & Men - Fluffy Musk Cotton Blossom & Creamy Sandalwood - Clean Cozy Full Size Hair & Body Fragrance Gift for Her (60mL)

Fine'ry$25.1389 rev

7mo ago

Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering

Dizurde$8.02388 rev

8mo ago

Kommon Skin Sense The Original Musk Oil Formally Cooperlabs Musk Oil (0.5oz Dab)

Kommon Skin Sense$24.89115 rev

1y ago

CYKLAR Perfume Oil for Skin Sex Musk Scent Seductive Perfume Fragrance with Rose Tonka Bean & Musk Notes Travel-Friendly 15ml

CYKLAR$23.00219 rev

1y ago

Coty Wild Musk By Coty For Women. Cologne Spray 1.5-Ounces

Coty$15.992,683 rev

8y ago

What buyers say about musk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Clean scent”

Value For Money5%

“Awesome price”

Durability4%

“Lasts all day”

Quality-Overall2%

“the quality was consistent”

Soft Feel1%

“leaves a soft”

Advertised Vs Actual Product1%

“It look exactly like the photo”

Size-Overall1%

“It is a convenient size for travel”

Gifting Purpose1%

“Perfect gift”

Weight Light1%

“Not too light”

Ease Of Application1%

“application process is nice and convenient”

What buyers complain about

Smell55%

“weak smell”

Durability6%

“ran out quick”

Value For Money4%

“Overpriced”

Size-Overall3%

“bottle is so small”

Strength2%

“It isn't as strong”

Advertised Vs Actual Product2%

“Not what it seems”

Quality-Overall1%

“Poor quality”

Alcohol Content1%

“Had a very strong alcohol smell”

Allergies1%

“it irritated my skin”

Leak-Proof1%

“Bottle came leaking too :”

Top return reasons

Smell74%

Advertised Vs Actual Product7%

Leak-Proof5%

Size-Overall4%

Functionality-Overall2%

Defective Material/Parts2%

Product Condition1%

Oily/Greasy1%

Value For Money1%

Durability1%

Common questions

Is musk profitable to sell on Amazon United States?: The niche generates $818K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the musk niche?: 16 brands and 183 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in musk?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
When does demand for musk peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the musk niche?: Listings span $5.23–$44.48; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.