Mushroom Brown Hair Dye

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

3.1%

Market size, estimated

$63Ka year

Top search term

mushroom brown hair dye25K searches a year

Listings sell for $14.93 on average, from $4.58 to $32.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.93 that is $0 to $1K a year per listing.

Average price

$14.93under the $15 to $100 sweet spot

Price range

$4.58–$32.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #56 within Hair Coloring Products. It carries 20,510 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

1.9%

Average rank

#56in Hair Coloring Products

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

20,510per listing

Listings tracked

55

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months