Mushroom Brown Hair Dye
MaybeReturns run at only 0.8% of orders. But shoppers spend only $63K a year here, so Mushroom Brown Hair Dye is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $63K/yr135K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 35%top-5 click share · 16 brands · 122 sellers
Flapen Score
Mushroom Brown Hair Dye against its category
The dotted line is the Beauty & Personal Care average. Past it, Mushroom Brown Hair Dye is stronger. Inside it, weaker.
Market
The Mushroom Brown Hair Dye market on Amazon at a glance
Mushroom Brown Hair Dye is a $63K a year market on Amazon United States, with 135K searches a year. The top 5 brands take 82% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 135K times a year and 3.1% buy. Search demand moved +13.1% in 90 days, so the market is growing into its $63K a year.
- Search volume
- 135K
- Search growth, 90 days
- +13.1%
- Conversion
- 3.1%
- Market size
- $63K
02 · Money
The money is thin.
Shoppers bought 4K to 5K units at $14.93 on average, 0 to 100 per product. Units times price is $60K to $75K a year.
- Units sold
- 4K–5K
- Units per product
- 0–100
- Average price
- $14.93
- Units × price
- $60K–$75K
03 · Shelf
Brands here are established.
The average listing ranks #56. 98% of listings ship Prime. 80% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.9% of the time. The average brand has sold here for 63 months.
- Average BSR
- #56
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 1.9%
- Average brand age
- 63 months
Products
Top Mushroom Brown Hair Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 6A Light Ash Brown 1 Kit (Packaging May Vary)
- Price
- $11.40
- Rating
- 4.6/5
- Reviews
- 61,919
- Age
- 19y ago
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit
- Price
- $10.43
- Rating
- 4.1/5
- Reviews
- 2,807
- Age
- 27y ago
LOreal Paris Cool Supreme Permanent Hair Color Ash Ultra Ash Light Brown 6UA
- Price
- $12.82
- Rating
- 4.5/5
- Reviews
- 15,548
- Age
- 5y ago
COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
- Price
- $9.80
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 1y ago
Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 61 Light Extra Ash Brown (Mochaccino) 2 Count
- Price
- $17.31
- Rating
- 4.6/5
- Reviews
- 42,647
- Age
- 8y ago
Trending
90-day click momentum
LOreal Paris Excellence Cool Supreme Permanent Hair Color Ash 100 Percent Gray Coverage Hair Dye Anti-Brass regimen includes gentle shampoo and an anti-brass conditioner
- Price
- $12.45
- Rating
- 4.5/5
- Reviews
- 15,548
- Age
- 5y ago
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 5 Medium Brown 1 Kit (Pack of 2) (Packaging May Vary)
- Price
- $20.45
- Rating
- 4.6/5
- Reviews
- 61,919
- Age
- 6y ago
Clairol NiceN Easy 10 Permanent Hair Dye 5A Medium Ash Brown Hair Color | 100% Gray Coverage | Natural-Looking Full Coverage Color in 10 Minutes | High Speed & Glossy Finish | Pack of 1
- Price
- $9.70
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 1y ago
COLORCHARM Demi Permanent Hair Color 6N Dark Neutral Blonde Gloss Refresh & Tone 2 Fl Oz
- Price
- $9.23
- Rating
- 4.4/5
- Reviews
- 6,144
- Age
- 4y ago
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Brown 6A 1 Hair Dye Kit
- Price
- $12.26
- Rating
- 4.5/5
- Reviews
- 56,448
- Age
- 22y ago
Newest
by launch dateCOLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
- Price
- $9.80
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 1y ago
COLORCHARM Permanent Cream Hair Color 6A Dark Ash Blonde 2 oz.
- Price
- $9.11
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 1y ago
Clairol NiceN Easy 10 Permanent Hair Dye 5A Medium Ash Brown Hair Color | 100% Gray Coverage | Natural-Looking Full Coverage Color in 10 Minutes | High Speed & Glossy Finish | Pack of 1
- Price
- $9.70
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 1y ago
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 72B Mushroom Blonde (Pack of 3)
- Price
- $14.29
- Rating
- 4.6/5
- Reviews
- 2,573
- Age
- 1y ago
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 6.1 Light Ash Brown - Machu Picchu Hair Color Pack of 1
- Price
- $12.77
- Rating
- 4.0/5
- Reviews
- 2,621
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
122
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
15%
- L'Oreal Paris42%
- COLORCHARM17%
- Clairol12%
- Garnier8%
- eZn4%
- AGE beautiful4%
- Open — no brand owns it (10 brands, 15%)
Search terms
Top Mushroom Brown Hair Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mushroom brown hair dye25K/yr
- light ash brown13K/yr
- 6a hair color10K/yr
- mushroom brown hair color11K/yr
- medium ash brown9K/yr
- dark ash brown8K/yr
- 6a demi permanent hair color5K/yr
- ash light brown hair dye6K/yr
- cool ash brown hair dye5K/yr
- castao claro cenizo4K/yr
Reviews and returns
What reviews say buyers love and hate about Mushroom Brown Hair Dye
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible color
Darker than expected
Color is misleading
I am not happy with this hair dye
Product didnt dye me hair
I used and hair didn't change color
no results
Did not work
Does nothing
Waste of Money
Ridiculously overpriced
costs too much
Doesnt cover well
it did not cover
Or maybe the coverage wasnt good
Love
Lovely shade
vibrant color
Color is great
Good product and color came out beautifully
Quality Product - Trusted Name Brand
Good quality
Easy and effective
The product was easy to work with
it really does work that fast
The best hair color
Absolutely stunning color
My favorite hair color
My hair feels soft
Made my hair soft
Super soft and shiny
Return
0.8% Return rate 80% Fixable by listing
Terrible color
Darker than expected
Color is misleading
I am not happy with this hair dye
Product didnt dye me hair
I used and hair didn't change color
no results
Did not work
Does nothing
product misleading
Not what is advertised
FALSE ADVERTISING
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mushroom Brown Hair Dye questions
Answered from the same tracked data.