mushroom brown hair dye
Worth a lookShows low returns (0.8%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.58–$32.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$63K$63K/yr · 135K searches
Review moat
Bad20,509.71avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mushroom brown hair dye is a $63K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
mushroom brown hair dye market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 1.9%
- Avg brand age
- 63 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
122
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
15%
- L'Oreal Paris42%
- COLORCHARM17%
- Clairol12%
- Garnier8%
- eZn4%
- AGE beautiful4%
- Open — no brand owns it (10 brands, 15%)
Top mushroom brown hair dye search terms
- mushroom brown hair dye25K/yr
- light ash brown13K/yr
- 6a hair color10K/yr
- mushroom brown hair color11K/yr
- medium ash brown9K/yr
- dark ash brown8K/yr
- 6a demi permanent hair color5K/yr
- ash light brown hair dye6K/yr
- cool ash brown hair dye5K/yr
- castao claro cenizo4K/yr
Top mushroom brown hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 6A Light Ash Brown 1 Kit (Packaging May Vary)
L'Oreal Paris$11.404.6★61,919 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit
L'Oreal Paris$10.434.1★2,807 rev
LOreal Paris Cool Supreme Permanent Hair Color Ash Ultra Ash Light Brown 6UA
L'Oreal Paris$12.824.5★15,548 rev
COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.804.5★856 rev
Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 61 Light Extra Ash Brown (Mochaccino) 2 Count
Garnier$17.314.6★42,647 rev
Newest
by launch dateCOLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.80856 rev
COLORCHARM Permanent Cream Hair Color 6A Dark Ash Blonde 2 oz.
COLORCHARM$9.11856 rev
Clairol NiceN Easy 10 Permanent Hair Dye 5A Medium Ash Brown Hair Color | 100% Gray Coverage | Natural-Looking Full Coverage Color in 10 Minutes | High Speed & Glossy Finish | Pack of 1
Clairol$9.70446 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 72B Mushroom Blonde (Pack of 3)
REVLON$14.292,573 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 6.1 Light Ash Brown - Machu Picchu Hair Color Pack of 1
Clairol$12.772,621 rev
Trending
90-day click momentum
LOreal Paris Excellence Cool Supreme Permanent Hair Color Ash 100 Percent Gray Coverage Hair Dye Anti-Brass regimen includes gentle shampoo and an anti-brass conditioner
L'Oreal Paris$12.454.5★
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 5 Medium Brown 1 Kit (Pack of 2) (Packaging May Vary)
L'Oreal Paris$20.454.6★
Clairol NiceN Easy 10 Permanent Hair Dye 5A Medium Ash Brown Hair Color | 100% Gray Coverage | Natural-Looking Full Coverage Color in 10 Minutes | High Speed & Glossy Finish | Pack of 1
Clairol$9.704.4★
COLORCHARM Demi Permanent Hair Color 6N Dark Neutral Blonde Gloss Refresh & Tone 2 Fl Oz
COLORCHARM$9.234.4★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Brown 6A 1 Hair Dye Kit
L'Oreal Paris$12.264.5★
What buyers say about mushroom brown hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shade”
“Good product and color came out beautifully”
“Easy and effective”
“The best hair color”
“My hair feels soft”
“Good smell”
“Great coverage”
“Definitely worth the price”
“that it delivers on its promises”
“It applied evenly”
What buyers complain about
“Terrible color”
“I am not happy with this hair dye”
“no results”
“Waste of Money”
“Doesnt cover well”
“This hair product does not work”
“There is a bit of a strong smell”
“product misleading”
“Complete trash”
“Product was used”
Top return reasons
Common questions
- Is mushroom brown hair dye profitable to sell on Amazon United States?
- The niche generates $63K/yr across 55 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mushroom brown hair dye niche?
- 16 brands and 122 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mushroom brown hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
- What does it cost to enter the mushroom brown hair dye niche?
- Listings span $4.58–$32.28; the average listing price is $14.93 (sweet spot $15–$100). The average incumbent carries 20,510 reviews — the moat a new listing must climb.