Is muse apothecary hand soap profitable to sell on Amazon United States?

The niche generates $181K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (48/100).

How competitive is the muse apothecary hand soap niche?

5 brands and 65 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in muse apothecary hand soap?

Top complaints mined from reviews: Motor Power, Smell, Leak-Proof. The return rate is 0.6%.

When does demand for muse apothecary hand soap peak?

Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.

What does it cost to enter the muse apothecary hand soap niche?

Listings span $12.72–$39.73; the average listing price is $25.96 (sweet spot $15–$100). The average incumbent carries 2,982 reviews — the moat a new listing must climb.

muse apothecary hand soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.96

avg listing price — sweet spot $15–$100

Price range

Great$12.72–$39.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$181K

$181K/yr · 102K searches

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,982.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, muse apothecary hand soap is a $181K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

muse apothecary hand soap market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $156K–$208K; units × avg price
Conversion rate: 6.8%
Avg BSR: #281
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 9.1%
Avg brand age: 60 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Muse Apothecary65%
Home & Body Company27%
Mrs. MEYER'S3%
Soapbox2%
JAROFUREL2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +8.8% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Open Trend

Top muse apothecary hand soap search terms

muse apothecary hand soap12K/yr +7.8%13.4% conv.
apothecary hand soap16K/yr -8.0%2.8% conv.
glass hand soap8K/yr +27.2%0.8% conv.
hand ritual soap10K/yr +15.1%16.5% conv.
apothecary 101 hand soap14K/yr -4.3%2.9% conv.
glass bottle hand soap5K/yr +29.9%0.9% conv.
hand soap in glass bottle5K/yr +47.4%1.5% conv.
apothecary soap8K/yr -4.8%3.2% conv.
hand soap glass5K/yr +30.6%1.9% conv.
apothecary home hand soap7K/yr -6.7%1.4% conv.

All search terms

Top muse apothecary hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 2 Pack

Muse Apothecary$19.704.1★4,658 rev

Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company

Home & Body Company$39.664.1★30 rev

Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack

Muse Apothecary$27.404.1★4,658 rev

Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender

Muse Apothecary$12.724.1★4,658 rev

Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co

Home & Body Company$34.194.6★208 rev

Newest

by launch date

Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company

Home & Body Company$39.6630 rev

9mo ago

Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co

Home & Body Company$34.19208 rev

1y ago

Apothecary 101 Collections | Hand Soap Refill | Home and Body Company | 78oz x 2 | Lemon Verbena & Eucalyptus Mint

Home & Body Company$39.7372 rev

2y ago

MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total

Mrs. MEYER'S$16.813,062 rev

3y ago

Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack

Muse Apothecary$27.404,658 rev

5y ago

What buyers say about muse apothecary hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“Great fragrance”

Quality-Overall10%

“Great soap”

Soft Feel6%

“Soft on your hands”

Value For Money5%

“Great for the money”

Moist/Dry4%

“Does not leave my hands dry”

Lather4%

“The actual soap itself is pretty good: lathers well”

Cleansing4%

“Cleans without drying”

Advertised Vs Actual Product2%

“just what I expected from the branding”

Ease Of Cleaning2%

“Plus it cleans hands just fine”

Dispensing Mechanism2%

“Love the soap dispenser”

What buyers complain about

Motor Power21%

“PUMP doesnt work”

Smell11%

“The scent isnt very strong”

Leak-Proof9%

“leaked in the box”

Dispensing Mechanism8%

“Defective pump dispenser”

Value For Money5%

“A little expensive”

Functionality-Overall4%

“Does not work”

Ease Of Use3%

“It wont even open”

Durability3%

“Broke after 6 months”

Size-Overall2%

“They are large”

Quality-Overall2%

“Poor product performance”

Top return reasons

Motor Power34%

Smell23%

Leak-Proof17%

Advertised Vs Actual Product6%

Dispensing Mechanism4%

Size-Overall3%

Defective Material/Parts2%

Material Quality2%

Functionality-Overall1%

Moist/Dry1%

Common questions

Is muse apothecary hand soap profitable to sell on Amazon United States?: The niche generates $181K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (48/100).
How competitive is the muse apothecary hand soap niche?: 5 brands and 65 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in muse apothecary hand soap?: Top complaints mined from reviews: Motor Power, Smell, Leak-Proof. The return rate is 0.6%.
When does demand for muse apothecary hand soap peak?: Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the muse apothecary hand soap niche?: Listings span $12.72–$39.73; the average listing price is $25.96 (sweet spot $15–$100). The average incumbent carries 2,982 reviews — the moat a new listing must climb.