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Muse Apothecary Hand Soap

Fail

The top 5 brands take 100% of clicks, so Muse Apothecary Hand Soap is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$181K/yr102K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 65 sellers

Flapen Score

Muse Apothecary Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Muse Apothecary Hand Soap is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muse Apothecary Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Muse Apothecary Hand Soap 102K times last year and spent an estimated $181K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
6.8%
Market size, estimated
$181Ka year
Peak month
May2.8× the quietest month
Top search term
muse apothecary hand soap12K searches a year

02 · Price

A sale here is worth $25.96.

Listings sell for $25.96 on average, from $12.72 to $39.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $25.96 that is $13K to $19K a year per listing.

Average price
$25.96inside the $15 to $100 sweet spot
Price range
$12.72–$39.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #281 within Foot & Hand Care. It carries 2,982 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#281in Foot & Hand Care
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,982per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Muse Apothecary Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 227%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Muse Apothecary Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Muse Apothecary Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muse apothecary hand soap12K/yr
  • apothecary hand soap16K/yr
  • glass hand soap8K/yr
  • hand ritual soap10K/yr
  • apothecary 101 hand soap14K/yr
  • glass bottle hand soap5K/yr
  • hand soap in glass bottle5K/yr
  • apothecary soap8K/yr
  • hand soap glass5K/yr
  • apothecary home hand soap7K/yr

Reviews and returns

What reviews say buyers love and hate about Muse Apothecary Hand Soap

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
21%of negative reviews mention “Motor Power”
0.6%of orders come back
“PUMP doesnt work”
A buyer, on “Motor Power”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Muse Apothecary Hand Soap questions

Answered from the same tracked data.