Is murrays edgewax profitable to sell on Amazon United States?

The niche generates $270K/yr across 10 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (41/100).

How competitive is the murrays edgewax niche?

5 brands and 52 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in murrays edgewax?

Top complaints mined from reviews: Residue, Color, Hair Related. The return rate is 0.9%.

When does demand for murrays edgewax peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 3.6× the quietest.

What does it cost to enter the murrays edgewax niche?

Listings span $5.21–$17.06; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 11,136 reviews — the moat a new listing must climb.

murrays edgewax

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$270K

$270K/yr · 275K searches

Avg price

Okay$10.64

avg listing price — sweet spot $15–$100

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Review moat

Bad11,135.9

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.21–$17.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, murrays edgewax is a $270K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

murrays edgewax market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $266K–$319K; units × avg price
Conversion rate: 9.2%
Avg BSR: #114
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.4%
Avg brand age: 63 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Gummy77%
Murray's11%
fonex gummy4%
BASK & LATHER4%
Murray's Edgewax4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.6×

Open Trend

Top murrays edgewax search terms

gummy edge control87K/yr -16.4%9.6% conv.
gummy wax46K/yr +0.8%8.0% conv.
murrays edgewax27K/yr -1.6%7.9% conv.
edge wax23K/yr +3.8%3.4% conv.
gummy hair wax17K/yr -25.4%8.7% conv.
red gummy wax8K/yr +114.1%10.2% conv.
gummy wax edge control16K/yr -9.9%7.4% conv.
yummy edge control7K/yr +29.3%9.7% conv.
gummy styling wax7K/yr -4.6%9.5% conv.
murrays edge wax6K/yr -27.7%8.5% conv.

All search terms

Top murrays edgewax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gummy Professional Hair Styling Wax for Men - Ultra Hold Pomade for Dry Damp Hair - Water-Based Texturizing Clay Paste with Provitamin B5 & Keratin - Strong Hold - Alcohol & Paraben-Free - 150ml

Gummy$10.204.5★19,455 rev

Gummy Professional Hair Styling Wax Strong Hold Hair Wax with Keratin Complex Strengthens and Adds Radiant Finish Water-Based Grooming for Messy Spiky Textured Styles 200 ml

Gummy$10.104.5★19,455 rev

Murrays Edgewax 0.5 Ounce

Murray's$5.213.6★796 rev

Gummy Professional Styling Hair Wax - Extra Gloss High Hold Finish - Water-Based Grooming Wax for All Hair Styles and Textures - Non-Greasy Shine with Long-Lasting Hold - 150 ml / 5.07 fl oz

fonex gummy$10.104.5★2,263 rev

Gummy Professional Hair Wax for Men Ultra Strong Hold Matte Finish Styling Wax Water-Based Texturizing Clay with Keratin & Provitamin B5 Alcohol & Paraben-Free 150ml size

Gummy$9.594.6★2,725 rev

Newest

by launch date

Gummy Professional Hair Styling Wax Strong Hold Hair Wax with Keratin Complex Strengthens and Adds Radiant Finish Water-Based Grooming for Messy Spiky Textured Styles 200 ml

Gummy$10.1019,455 rev

1y ago

BASK & LATHER Strong Hold Edge Control Gel with Castor Oil Non-Greasy Non-Flaking No White Cast Long Lasting Supports Hair Growth Natural Formula For All Hair Types 5.3 Fl Oz

BASK & LATHER$16.3016,884 rev

2y ago

Murrays Edgewax Extreme Hold 4 OZ [2 PACK]

Murray's Edgewax$17.06287 rev

6y ago

Gummy Professional Hair Gel for Men and Women Strong Hold Styling Gel for Slick Back Curls Braids Twists & Edge Control Clear Gel for Shine Conditioning and Neat Lasting Hairstyles 220 ml

Gummy$7.6610,584 rev

8y ago

Murrays Edgewax 0.5 Ounce

Murray's$5.21796 rev

9y ago

What buyers say about murrays edgewax

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Smell11%

“Love the scent”

Durability9%

“Holds well”

Suitability Straight Hair6%

“I really like it for my natural hair”

Advertised Vs Actual Product5%

“Does what it says”

Efficiency4%

“it does the job”

Value For Money4%

“Definitely Worth the price”

Hair Styling3%

“Held my hair together all day”

Adhesion/Stickiness3%

“stick i recommend you guys to purchase it”

Lather3%

“Lather has a stronger hold”

What buyers complain about

Residue15%

“Leaves residue”

Color12%

“Shows up pink”

Hair Related5%

“Didnt hold my hair AT ALL”

Functionality-Overall5%

“It doesn't work as the ads Indicated”

Value For Money5%

“Not worth the price”

Suitability Colored Hair4%

“couldnt use it on my blonder hair”

Suitability Short Hair4%

“Not good for my hair”

Advertised Vs Actual Product4%

“Not as advertised”

Quality-Overall4%

“I wish quality assurance was more of a priority”

Durability3%

“I dont last”

Top return reasons

Advertised Vs Actual Product14%

Functionality-Overall11%

Size-Overall10%

Residue6%

Suitability Short Hair5%

Product Condition5%

Grip4%

Damage/Burn Hair4%

Defective Material/Parts4%

Value For Money3%

Common questions

Is murrays edgewax profitable to sell on Amazon United States?: The niche generates $270K/yr across 10 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (41/100).
How competitive is the murrays edgewax niche?: 5 brands and 52 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in murrays edgewax?: Top complaints mined from reviews: Residue, Color, Hair Related. The return rate is 0.9%.
When does demand for murrays edgewax peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 3.6× the quietest.
What does it cost to enter the murrays edgewax niche?: Listings span $5.21–$17.06; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 11,136 reviews — the moat a new listing must climb.