Is murray profitable to sell on Amazon United States?

The niche generates $172K/yr across 7 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (40/100).

How competitive is the murray niche?

2 brands and 192 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in murray?

Top complaints mined from reviews: Size-Overall, Ingredients-Overall, Value For Money. The return rate is 0.8%.

When does demand for murray peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the murray niche?

Listings span $5.95–$21.03; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.

murray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good785

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.95–$21.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$172K

$172K/yr · 130K searches

Avg price

Okay$10.23

avg listing price — sweet spot $15–$100

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, murray is a $172K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

murray market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $153K–$205K; units × avg price
Conversion rate: 12.9%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

192

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Murray's71%
Murrays29%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top murray search terms

murrays hair pomade97K/yr -8.9%13.9% conv.
murrays18K/yr +38.8%6.6% conv.
murrays pomade11K/yr -25.9%9.4% conv.
murrays hair wax3K/yr +18.2%4.3% conv.
murrays pomade for men785/yr +0.0%20.4% conv.

All search terms

Top murray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Murrays Superior Hair Dressing Pomade Vintage Special Edition by Murrays

Murray's$8.194.5★257 rev

Murrays Superior Hair Dressing Pomade - 3 Oz (88ml) (3 Pack)

Murrays$14.284.7★580 rev

Murray Superior Hair Dressing Pomade (Travel Size) - 1.125oz

Murray's$5.954.1★335 rev

Murrays Superior Hair Dressing Pomade 3 Ounce (Pack of 4)

Murrays$21.034.6★292 rev

Murrays Extra Heavy Hair Pomade

Murray's$8.324.6★293 rev

Newest

by launch date

Murrays Superior Hair Dressing Pomade Vintage Special Edition by Murrays

Murray's$8.19257 rev

10y ago

Murray Superior Hair Dressing Pomade (Travel Size) - 1.125oz

Murray's$5.95335 rev

10y ago

Murrays Extra Heavy Hair Pomade

Murray's$8.32293 rev

11y ago

Murrays 100% Pure Beeswax 4 oz

Murray's$6.533,198 rev

12y ago

Murrays Superior Hair Dressing Pomade - 3 Oz (88ml) (3 Pack)

Murrays$14.28580 rev

12y ago

What buyers say about murray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“GREAT PRODUCT”

Advertised Vs Actual Product11%

“Doo right”

Hair Styling10%

“It works perfectly in hair”

Value For Money9%

“WELL WORTH THE PRICE”

Thickness7%

“Super thick”

Smell6%

“great fragrance”

Durability5%

“ITS HOLDS REALLY WELL”

Suitability Straight Hair4%

“Good for regular hair”

Ease Of Use4%

“easy to use”

Efficiency3%

“It works”

What buyers complain about

Size-Overall24%

“Very small”

Ingredients-Overall9%

“it's got a bunch of other stuff in it”

Value For Money9%

“It cost way too much”

Ease Of Cleaning6%

“Its messy and hard to remove from your hands,”

Stiffness6%

“Given the regular version is almost as stiff as a candle”

Advertised Vs Actual Product5%

“Very deceiving marketing”

Thickness4%

“Too thick to use on your hands”

Alcohol Content4%

“No soap, no alcohol, nothing worked except for the spirits”

Hair Related4%

“Wax is horrible for dreads apparently”

Residue4%

“leaves a residue”

Top return reasons

Advertised Vs Actual Product26%

Size-Overall20%

Value For Money8%

Functionality-Overall7%

Smell5%

Product Condition4%

Ingredients-Overall4%

Adhesion/Stickiness3%

Texture/Consistency-Overall3%

Suitability Short Hair2%

Common questions

Is murray profitable to sell on Amazon United States?: The niche generates $172K/yr across 7 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (40/100).
How competitive is the murray niche?: 2 brands and 192 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in murray?: Top complaints mined from reviews: Size-Overall, Ingredients-Overall, Value For Money. The return rate is 0.8%.
When does demand for murray peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the murray niche?: Listings span $5.95–$21.03; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.