Is murad toner profitable to sell on Amazon United States?

The niche generates $109K/yr across 6 tracked products. 90-day search growth is +30.3%. Flapen's verdict: Skip it (45/100).

How competitive is the murad toner niche?

2 brands and 5 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in murad toner?

Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.6%.

When does demand for murad toner peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the murad toner niche?

Listings span $8.72–$74.96; the average listing price is $39.56 (sweet spot $15–$100). The average incumbent carries 10,241 reviews — the moat a new listing must climb.

murad toner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.56

avg listing price — sweet spot $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.72–$74.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+30.3%

90-day search growth — must beat 0% to launch

Market size

Okay$109K

$109K/yr · 23K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,240.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, murad toner is a $109K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

murad toner market data

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: $99K–$119K; units × avg price
Conversion rate: 11.8%
Avg BSR: #309
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.5%
Avg brand age: 110 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Murad96%
The Ordinary4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top murad toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Murad Clarifying Toner Oil-Control Cooling Face Toner with Witch Hazel Cucumber Algae & Grape Seed Extracts to Minimize Pores Shine Reduction Balance Oil & Refresh Skin 6 Fl Oz

Murad$30.044.7★1,167 rev

Murad Daily Clarifying Peel Retinoid Salicylic and Glycolic Acid AHA/BHA Exfoliating Liquid Solution for Softer Smoother Hydrated Pore-Refined Skin 3.2 Fl Oz

Murad$43.674.6★218 rev

Murad Hydrating Toner Moisture-Replenishing Alcohol-Free Face Toner with Lecithin Grape Seed Peach & Cucumber Extracts for Deep Hydration Soothing Irritation & Refreshed Skin - 6 Fl Oz

Murad$41.454.7★598 rev

Murad Essential-C Toner Moisturizing Vitamin C Face Toner with Antioxidants to Refresh Hydrate and Restore Radiance 6 Fl Oz

Murad$38.514.7★915 rev

Murad Rapid Dark Spot Correcting Serum - Advanced Anti-Aging Formula with Patented Resorcinol Technology Tranexamic and Glycolic Acids for Hyperpigmentation Dark Spots and Dull Skin - 1 Fl Oz

Murad$74.964.2★2,186 rev

Newest

by launch date

The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz

The Ordinary$8.7256,359 rev

1y ago

Murad Daily Clarifying Peel Retinoid Salicylic and Glycolic Acid AHA/BHA Exfoliating Liquid Solution for Softer Smoother Hydrated Pore-Refined Skin 3.2 Fl Oz

Murad$43.67218 rev

5y ago

Murad Rapid Dark Spot Correcting Serum - Advanced Anti-Aging Formula with Patented Resorcinol Technology Tranexamic and Glycolic Acids for Hyperpigmentation Dark Spots and Dull Skin - 1 Fl Oz

Murad$74.962,186 rev

5y ago

Murad Hydrating Toner Moisture-Replenishing Alcohol-Free Face Toner with Lecithin Grape Seed Peach & Cucumber Extracts for Deep Hydration Soothing Irritation & Refreshed Skin - 6 Fl Oz

Murad$41.45598 rev

7y ago

Murad Clarifying Toner Oil-Control Cooling Face Toner with Witch Hazel Cucumber Algae & Grape Seed Extracts to Minimize Pores Shine Reduction Balance Oil & Refresh Skin 6 Fl Oz

Murad$30.041,167 rev

20y ago

What buyers say about murad toner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“its super affordable for the quality”

Suitability Combination Skin17%

“I noticed my skin texture improved”

Value For Money9%

“Good price”

Symptom Reduction7%

“Cleared adult acne”

Cleansing4%

“My skin is cleaner, cleaner, and smoother”

Smell4%

“no signs of odor at all”

Advertised Vs Actual Product4%

“As described”

Suitability Dry Skin4%

“It works well to exfoliate”

Soft Feel4%

“Gentle”

Brightness/Shine/Glow4%

“My face is glowing”

What buyers complain about

Functionality-Overall18%

“Didn't work for me”

Allergies14%

“I unfortunately have a severe rash”

Skin Health8%

“BREAKS OUT SKIN”

Size-Overall7%

“I thought it was the big one”

Value For Money5%

“its just too pricy”

Color4%

“the second bottle is too yellow looks fake”

Symptom Reduction4%

“Im not able to see changes anywhere else because it burns”

Moist/Dry3%

“i can't even put on moisturizer without tearing up because it burns so bad”

Durability2%

“Had it about 11 days jury still out”

Advertised Vs Actual Product2%

“False advertising it did NOTHING for me”

Top return reasons

Size-Overall40%

Functionality-Overall14%

Advertised Vs Actual Product8%

Value For Money8%

Skin Health3%

Suitability Combination Skin3%

Product Condition3%

Defective Material/Parts3%

Smell2%

Color2%

Common questions

Is murad toner profitable to sell on Amazon United States?: The niche generates $109K/yr across 6 tracked products. 90-day search growth is +30.3%. Flapen's verdict: Skip it (45/100).
How competitive is the murad toner niche?: 2 brands and 5 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in murad toner?: Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.6%.
When does demand for murad toner peak?: Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the murad toner niche?: Listings span $8.72–$74.96; the average listing price is $39.56 (sweet spot $15–$100). The average incumbent carries 10,241 reviews — the moat a new listing must climb.