Murad Toner
FailThe top 5 brands take 100% of clicks, so Murad Toner is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $109K/yr23K searches / yr
- 90-day growth
- +30.3%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 5 sellers
Flapen Score
Murad Toner against its category
The dotted line is the Beauty & Personal Care average. Past it, Murad Toner is stronger. Inside it, weaker.
Market
The Murad Toner market on Amazon at a glance
Shoppers on Amazon United States searched for Murad Toner 23K times last year and spent an estimated $109K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +30.3%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $109Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- murad toner19K searches a year
02 · Price
A sale here is worth $39.56.
Listings sell for $39.56 on average, from $8.72 to $74.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $39.56 that is $20K to $30K a year per listing.
- Average price
- $39.56inside the $15 to $100 sweet spot
- Price range
- $8.72–$74.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $20K–$30K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #309 within Toners & Astringents. It carries 10,241 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #309in Toners & Astringents
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 10,241per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top Murad Toner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 196%
- Brand 24%
Demand
Murad Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Murad Toner
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Murad Toner questions
Answered from the same tracked data.









