murad exfoliating cleanser
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$43.44avg listing price — sweet spot $15–$100
Price range
Incredible$17.90–$78.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$131K$131K/yr · 18K searches
Review moat
Okay3,899avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, murad exfoliating cleanser is a $131K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
murad exfoliating cleanser market data
- Units sold / yr
- 2K–3K
- avg 1,000–1,250/product
- Revenue / yr
- $87K–$109K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 102 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Murad100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top murad exfoliating cleanser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$34.024.7★3,899 rev
Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$17.904.7★3,899 rev
Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$78.414.7★3,899 rev
Newest
by launch dateMurad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$34.023,899 rev
Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$17.903,899 rev
Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$78.413,899 rev
Trending
90-day click momentumMurad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$78.414.7★
Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$17.904.7★
Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin
Murad$34.024.7★
What buyers say about murad exfoliating cleanser
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“is excellent at cleaning the face”
“Completely affordable”
“Very strong product in terms of exfoliating and helps get those pesky blackheads, dead skin, even helped with cystic acne bumps”
“Great exfoliater”
“The perfect daily exfoliating cleanser”
“I absolutely love it for my oily skin”
“It does what it claims”
“Murad cleanser keeps your skin soft”
“Leaves face feeling smooth with no irritation”
What buyers complain about
“It does not have a strong scent”
“Harsh”
“A bit pricey”
“nothing a good moisturizer won't immediately fix”
“My face was sort of dry”
“It's very grainy”
Top return reasons
Common questions
- Is murad exfoliating cleanser profitable to sell on Amazon United States?
- The niche generates $131K/yr across 3 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the murad exfoliating cleanser niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in murad exfoliating cleanser?
- Top complaints mined from reviews: Smell, Hard Feel, Value For Money. The return rate is 0.6%.
- When does demand for murad exfoliating cleanser peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the murad exfoliating cleanser niche?
- Listings span $17.90–$78.41; the average listing price is $43.44 (sweet spot $15–$100). The average incumbent carries 3,899 reviews — the moat a new listing must climb.