muna thrive eye brightener stick
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.42avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$1.95–$77.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,824.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, muna thrive eye brightener stick is a $61K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
muna thrive eye brightener stick market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$37K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 9.5%
- Avg brand age
- 38 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
34
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
16%
- Thrive Causemetics33%
- ProCover16%
- TWLBXMG12%
- PRIME PROMETICS10%
- Julep7%
- Erinde6%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Top muna thrive eye brightener stick search terms
- brilliant eye brightener thrive16K/yr
- muna thrive eye brightener stick8K/yr
- thrive stella eye brightener stick3K/yr
- thrive muna eyeshadow stick8K/yr
- brilliant eye brightener muna845/yr
Top muna thrive eye brightener stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProCover Eyeshadow Stick Eye shadow Brightener Stick Glitter Highlighter Makeup Eye Liner Shimmer Creamy Long Lasting Eye Makeup(4Pcs
ProCover$17.573.6★780 rev
Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Green Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$75.034.4★181 rev
Eyeshadow Stick Eye Shadow Brightener Stick Eyeliner Pencil Cream Shimmer Glitter Smooth Eyeshadow Stick Pencil Nude Korea Primer Highlighter Natural Waterproof Long Lasting Mauve Taupe Shimmer # 04
TWLBXMG$9.353.9★276 rev
Thrive Causemetics Brilliant Eye Brightener Matte Classic Eyeshadow Stick Bundle 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$74.844.4★181 rev
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Champagne Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger
Julep$14.604.3★58,376 rev
Newest
by launch date
Lifeobject 2 Pack Eye Shadow Stick Long Lasting Waterproof Glitter Highlighting Eye Brightener Eyeliner Pencil Mauve Taupe and Champagne Shimmer 0.049 oz Each
Lifeobject$19.651 rev
Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Blue Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$75.72181 rev
Thrive Causemetics Brilliant Eye Brightener Matte Classic Eyeshadow Stick Bundle 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$74.84181 rev
Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Green Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$75.03181 rev
Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Brown Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$74.70181 rev
Trending
90-day click momentumLifeobject 2 Pack Eye Shadow Stick Long Lasting Waterproof Glitter Highlighting Eye Brightener Eyeliner Pencil Mauve Taupe and Champagne Shimmer 0.049 oz Each
Lifeobject$19.655.0★
Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Blue Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$75.724.4★
Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Green Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag
Thrive Causemetics$75.034.4★
e.l.f. No Budge Shadow Stick Long-Lasting Cream Eyeshadow Stick For High-Pigment Metallic Color Vegan & Cruelty-Free Perfect Pearl
e.l.f.$4.694.0★
Metiplou Eyeshadow Stick Cream Shimmer Glitter Eye Brightener Stick Waterproof Long Lasting Smooth Eyeliner Pencil Highlighter Makeup Natural Soft Pink #01
Metiplou$7.914.0★
What buyers say about muna thrive eye brightener stick
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“Good quality”
“Ease to apply”
“Easy to use”
“Love the smoothness”
“Worth the price”
“Love the mascara”
“Beautiful shimmer”
“Wearability: It holds up well as long as you aren't prone to rubbing your eyes”
“As advertised”
What buyers complain about
“Bad color”
“doesn't last”
“Absolute garbage”
“Not worth the cost”
“It was very drying on my lids”
“Breaks off in applicator”
“stick not the highest quality”
“Hard to get on”
“I don't like how this texture sits on my face”
“Too bright and shiny”
Top return reasons
Common questions
- Is muna thrive eye brightener stick profitable to sell on Amazon United States?
- The niche generates $61K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the muna thrive eye brightener stick niche?
- 13 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in muna thrive eye brightener stick?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 1.6%.
- When does demand for muna thrive eye brightener stick peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the muna thrive eye brightener stick niche?
- Listings span $1.95–$77.81; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 4,824 reviews — the moat a new listing must climb.