Is multibalm profitable to sell on Amazon United States?

The niche generates $34K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (47/100).

How competitive is the multibalm niche?

12 brands and 49 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in multibalm?

Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Value For Money. The return rate is 0.7%.

What does it cost to enter the multibalm niche?

Listings span $4.90–$26.00; the average listing price is $15.85 (sweet spot $15–$100). The average incumbent carries 5,482 reviews — the moat a new listing must climb.

multibalm

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.85

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.90–$26.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,482.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$34K

$34K/yr · 34K searches

According to Flapen's Amazon United States niche tracking, multibalm is a $34K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

multibalm market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $24K–$32K; units × avg price
Conversion rate: 6.4%
Avg BSR: #60
Page quality: 0%
Prime: 83%
Sponsored: 92%
Out of stock: 1.5%
Avg brand age: 26 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

KAHI33%
Dr.Melaxin20%
d'alba Piedmont17%
medicube7%
KIMUSE5%
wet n wild4%
Open — no brand owns it (6 brands, 15%)

Top multibalm search terms

collagen multi balm stick3K/yr >1,000%4.4% conv.
collagen volume multi balm3K/yr >1,000%4.3% conv.
multibalm7K/yr -44.3%5.1% conv.
stick balm5K/yr -17.0%1.8% conv.
hydration stick for face5K/yr -46.9%4.2% conv.
hydrating stick for face4K/yr -41.7%3.6% conv.
coco beauty stick4K/yr -18.4%2.7% conv.
beauty stick3K/yr -16.0%4.0% conv.

All search terms

Top multibalm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm

KAHI$19.714.2★9,473 rev

Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz

Dr.Melaxin$19.954.1★7,511 rev

dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover

d'alba Piedmont$18.314.5★7,042 rev

medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty

medicube$18.244.0★752 rev

KIMUSE Hydrating Multi Balm Stick All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base Reduce Wrinkle & Moisturizing Moisturizer For Face Skin Care

KIMUSE$10.114.3★3,831 rev

Newest

by launch date

PDRN Pink Collagen Volume Multi Balm Stick 2 Pack Hydrating Wrinkle Balm for Face & Body PDRN Pink Collagen Volume Multi Balm for Under Eyes Neck Lips & Fine Lines Plumping Radiance Care

Aiwejay$22.6432 rev

2mo ago

Pink Collagen Volume Multi Balm Stick Korean Balm Stick for Face with Collagen Retinol Caffeine Volumizing Plumping Hydrating Firming for Face Eyes Lips Neck 0.35OZ

FullMeet$13.8644 rev

3mo ago

PDRN Pink Collagen Volume Multi Balm | All In One Volufiline PDRN NAD Stick for Youthful-Looking Helping Look of Fine Lines Firming Care Anti-Aging Care | For Under-Eyes Neck Forehead (1pc)

Alien Seal$12.9471 rev

3mo ago

medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty

medicube$18.24752 rev

5mo ago

VT COSMETICS PDRN Essence Stick Balm PDRN Collagen Multi Wrinkle Stick All-in-One Eye & Neck Treatment Glow Makeup Base & Face Treatment Balm Plumping Fine Lines (0.33 oz.)

VT COSMETICS$14.301,495 rev

1y ago

What buyers say about multibalm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“does hydrate”

Quality-Overall9%

“Wonderful Product With Great Results”

Soft Feel8%

“Glides on smooth”

Suitability Combination Skin6%

“It seems to work well even for sensitive skin”

Ease Of Use5%

“Ease of use”

Suitability Dry Skin5%

“Good product for dry areas”

Brightness/Shine/Glow4%

“Pretty and Glowy”

Ease Of Application4%

“Ease of application”

Value For Money4%

“Great Deal”

Wrinkle3%

“Erase wrinkles”

What buyers complain about

Functionality-Overall12%

“Did not work”

Oily/Greasy8%

“It's very oily”

Value For Money8%

“Price point too high”

Allergies6%

“Itchy rash”

Wrinkles6%

“doesnt help with wrinkles”

Smell5%

“Very Strong Scent”

Advertised Vs Actual Product5%

“Deceptive advertising”

Skin Health4%

“This product burns my face”

Symptom Reduction4%

“No improvement”

Moist/Dry3%

“Not really hydrating”

Top return reasons

Functionality-Overall19%

Advertised Vs Actual Product15%

Oily/Greasy13%

Smell7%

Adhesion/Stickiness5%