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Multibalm

Fail

Shoppers spend an estimated $34K a year here, so Multibalm is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$34K/yr34K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
81%top-5 click share · 12 brands · 49 sellers

Flapen Score

Multibalm against its category

The dotted line is the Beauty & Personal Care average. Past it, Multibalm is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multibalm market on Amazon at a glance

Shoppers on Amazon United States searched for Multibalm 34K times last year and spent an estimated $34K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
6.4%
Market size, estimated
$34Ka year
Top search term
collagen multi balm stick3K searches a year

02 · Price

A sale here is worth $15.85.

Listings sell for $15.85 on average, from $4.90 to $26.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $15.85 that is $2K to $4K a year per listing.

Average price
$15.85inside the $15 to $100 sweet spot
Price range
$4.90–$26.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #60 within Eyes. It carries 5,482 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
1.5%
Average rank
#60in Eyes
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
5,482per listing
Listings tracked
12

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Multibalm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

49

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

  • Brand 133%
  • Brand 220%
  • Brand 317%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Search terms

Top Multibalm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen multi balm stick3K/yr
  • collagen volume multi balm3K/yr
  • multibalm7K/yr
  • stick balm5K/yr
  • hydration stick for face5K/yr
  • hydrating stick for face4K/yr
  • coco beauty stick4K/yr
  • beauty stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Multibalm

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Multibalm questions

Answered from the same tracked data.