Mullet Wig

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $549K a year.

Searches, last 12 months

560K

Growth, 90 days vs prior 90

+47.5%

Conversion, latest week

6.6%

Market size, estimated

$549Ka year

Peak month

October2.9× the quietest month

Top search term

mullet wig238K searches a year

Listings sell for $14.99 on average, from $8.58 to $37.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $14.99 that is $11K to $15K a year per listing.

Average price

$14.99under the $15 to $100 sweet spot

Price range

$8.58–$37.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

6.5%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #417 within Wigs. It carries 839 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#417in Wigs

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

839per listing

Listings tracked

31

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months