Is mugwort clay mask profitable to sell on Amazon United States?

The niche generates $31K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (38/100).

How competitive is the mugwort clay mask niche?

7 brands and 20 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in mugwort clay mask?

Top complaints mined from reviews: Allergies, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for mugwort clay mask peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the mugwort clay mask niche?

Listings span $8.88–$27.35; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.

mugwort clay mask

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.92

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.88–$27.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good920.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$31K

$31K/yr · 30K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mugwort clay mask is a $31K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mugwort clay mask market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $24K–$32K; units × avg price
Conversion rate: 6.3%
Avg BSR: #791
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

I'm from48%
AXIS-Y18%
SKINTIFIC18%
IsNtree11%
Glad2Glow2%
Beauty of Joseon2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -3.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top mugwort clay mask search terms

mugwort mask19K/yr -9.4%4.7% conv.
im from mugwort mask6K/yr +2.0%8.6% conv.
mugwort clay mask3K/yr +55.6%6.4% conv.
isntree clay mask793/yr +34.3%9.4% conv.
mugwort calming clay mask554/yr +23.6%10.5% conv.
isntree mugwort clay mask553/yr -22.3%5.0% conv.
skintific mugwort clay mask612/yr -66.0%0.0% conv.
mugwort clay mask isntree10/yr +200.0%0.0% conv.

All search terms

Top mugwort clay mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Im from Mugwort Mask Wash-Off Calming Face Mask with Mugwort Extract Cooling & Soothing Care for Sensitive Skin Korean Skincare 2.46 fl.oz

I'm from$16.384.4★58 rev

AXIS-Y Mugwort Pore Clarifying Wash Off Pack - Face Exfoliator Targets Clogged Pores Whitehead & Blackhead Remover - Vegan Korean Skin Care Glass Skin Clay Mask (3.38 fl. oz.)

AXIS-Y$17.524.5★305 rev

SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask

SKINTIFIC$11.284.4★202 rev

[IM FROM] Mugwort Mask 3.88 fl oz | Natural Herb Tea tree Wash-off Cooling and fast Soothing Breakouts for Sensitive skin

I'm from$27.354.6★923 rev

IsNtree Mugwort Calming Clay Mask 100ml 3.38 fl.oz | Korean Skincare | Deep Pore Cleansing & Sebum Control | Soothing Wash-Off Mask for Sensitive Skin | Exfoliates & Refines Texture

IsNtree$15.964.6★574 rev

Newest

by launch date

Im from Mugwort Mask Wash-Off Calming Face Mask with Mugwort Extract Cooling & Soothing Care for Sensitive Skin Korean Skincare 2.46 fl.oz

I'm from$16.3858 rev

5mo ago

Glad2Glow Mugwort Clay Stick Mask Face Pore Cleansing Mud Mask with Centella Oil Control Gentle Exfoliating Vegan Skincare Non-Drying Wash-Off Facial Mud Mask

Glad2Glow$10.0328 rev

5mo ago

SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask

SKINTIFIC$11.28202 rev

1y ago

Im from Mugwort Sheet Mask Calming & Cooling Vegan Face Mask with Mugwort Extract Soothing Care for Sensitive Skin Korean Skincare 0.78 fl.oz / 5 Sheets

I'm from$16.3618 rev

1y ago

Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets

innisfree$16.892,026 rev

2y ago

What buyers say about mugwort clay mask

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin15%

“works really well at clearing my skin up”

Soft Feel8%

“The material is soft”

Ease Of Application8%

“applied smoothly”

Smell7%

“Smells great”

Moist/Dry7%

“it dries quickly”

Quality-Overall6%

“For the quality and performance, I think the price is reasonable”

Cleansing5%

“It rinses off cleanly”

Ease Of Use4%

“easy to remove”

Value For Money3%

“Good value”

Suitability Dry Skin3%

“My skin did not at all feel dry after using”

What buyers complain about

Allergies8%

“caused redness/irritation”

Functionality-Overall7%

“Didn't work”

Advertised Vs Actual Product6%

“What you see the picture does is a lie”

Smell5%

“It doesnt smell great”

Size-Overall5%

“The container is small so I was worried”

Moist/Dry5%

“overly dry feeling that some clay masks can cause”

Suitability Dry Skin3%

“Not for sensitive or dry skin”

Value For Money3%

“Not worth the money”

Instructions/User Manual/Troubleshooting3%

“waiting per instructions with no results”

Skin Health2%

“I personally dont see much of a difference in my skin”

Top return reasons

Functionality-Overall19%

Advertised Vs Actual Product12%

Value For Money9%

Product Condition7%

Smell6%

Moist/Dry6%

Skin Health5%

Size-Overall4%

Suitability Combination Skin4%

Texture/Consistency-Overall3%

Common questions

Is mugwort clay mask profitable to sell on Amazon United States?: The niche generates $31K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (38/100).
How competitive is the mugwort clay mask niche?: 7 brands and 20 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in mugwort clay mask?: Top complaints mined from reviews: Allergies, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for mugwort clay mask peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the mugwort clay mask niche?: Listings span $8.88–$27.35; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.