mrs meyers hand soap refill basil
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great$7.73–$66.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$748K$748K/yr · 272K searches
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,612.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mrs meyers hand soap refill basil is a $748K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mrs meyers hand soap refill basil market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $770K–$1.0M
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 11.2%
- Avg brand age
- 60 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
21
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- simplehuman84%
- Aesop8%
- Public Goods2%
- Method2%
- Soapbox2%
- BROOKLYN'S BEST1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +9.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top mrs meyers hand soap refill basil search terms
- element brooklyn49K/yr
- simple human hand soap refill24K/yr
- simple human soap refill25K/yr
- element brooklyn hand soap refill27K/yr
- simple human soap26K/yr
- simplehuman soap refill14K/yr
- aesop hand soap refill19K/yr
- simplehuman soap15K/yr
- simple human soap refill hand soap14K/yr
- element brooklyn hand soap10K/yr
Top mrs meyers hand soap refill basil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
simplehuman Lavender Moisturizing Liquid Hand Soap Refill Pouch 34 Fl. Oz.
simplehuman$12.664.7★6,261 rev
simplehuman Mandarin Orange Moisturizing Liquid Hand Soap Refill Pouch 34 Fl. Oz.
simplehuman$12.764.8★8,242 rev
simplehuman Spring Water Moisturizing Liquid Hand Soap Refill Pouch 34 Fl. Oz.
simplehuman$11.294.8★8,242 rev
simplehuman Moisturizing Liquid Hand Soap Refill Pouch 34 Fl Oz (Pack of 1) Fragrance Free Count
simplehuman$12.834.7★6,261 rev
simplehuman Lavender Liquid Hand Soap Refill Bottle 3-Pack 30 fl. oz. Each Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free for simplehuman Sensor Pump
simplehuman$29.774.7★6,261 rev
Newest
by launch datesimplehuman Lavender Liquid Hand Soap Refill Bottle 3-Pack 30 fl. oz. Each Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free for simplehuman Sensor Pump
simplehuman$29.776,261 rev
simplehuman Fragrance Free Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Naturally Pure Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump
simplehuman$11.916,261 rev
simplehuman Lavender Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump
simplehuman$11.336,261 rev
BROOKLYNS BEST Pack of 3 Men Jogger Pants - Sweatpants for Men with Pockets Elastic Waistband Cuffed Ankles Active Fleece Athletic and Workout Pants - Black/Charcoal/Heather Grey Large
BROOKLYN'S BEST$38.438 rev
Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L
Grown Alchemist$56.79115 rev
Trending
90-day click momentumsimplehuman Lavender Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump
simplehuman$11.334.7★
BROOKLYNS BEST Pack of 3 Men Jogger Pants - Sweatpants for Men with Pockets Elastic Waistband Cuffed Ankles Active Fleece Athletic and Workout Pants - Black/Charcoal/Heather Grey Large
BROOKLYN'S BEST$38.434.8★
Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml
Aesop$44.854.7★
simplehuman Lavender Liquid Hand Soap Refill Bottle 3-Pack 30 fl. oz. Each Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free for simplehuman Sensor Pump
simplehuman$29.774.7★
simplehuman Fragrance Free Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Naturally Pure Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump
simplehuman$11.914.7★
What buyers say about mrs meyers hand soap refill basil
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome fragrance”
“Quality consistent over the years”
“This soap dispenser is perfect”
“Easy to clean”
“Very moisturizing”
“Easy to use”
“As Advertised”
“Affordable”
“feels nice on the skin”
“feels incredibly gentle on the skin while still leaving my hands feeling truly clean”
What buyers complain about
“poor durability”
“No good smell”
“The charger just quits charging”
“This dispenser is frustrating”
“bottles leaked some”
“overpriced”
“So dont know if this is a quality control issue”
“Battery issues”
“feel so dry”
“Didn't work for me”
Top return reasons
Common questions
- Is mrs meyers hand soap refill basil profitable to sell on Amazon United States?
- The niche generates $748K/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mrs meyers hand soap refill basil niche?
- 7 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mrs meyers hand soap refill basil?
- Top complaints mined from reviews: Durability, Smell, Charging. The return rate is 0.8%.
- When does demand for mrs meyers hand soap refill basil peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the mrs meyers hand soap refill basil niche?
- Listings span $7.73–$66.13; the average listing price is $25.68 (sweet spot $15–$100). The average incumbent carries 3,612 reviews — the moat a new listing must climb.