Mrs Meyers Hand Soap Refill Basil

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $748K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

10.7%

Market size, estimated

$748Ka year

Peak month

July3.0× the quietest month

Top search term

element brooklyn49K searches a year

Listings sell for $25.68 on average, from $7.73 to $66.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $25.68 that is $19K to $26K a year per listing.

Average price

$25.68inside the $15 to $100 sweet spot

Price range

$7.73–$66.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$19K–$26K

Returns

0.8%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #234 within Cleansers. It carries 3,612 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#234in Cleansers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,612per listing

Listings tracked

20

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months