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Mrs Meyers Fresh Cut Grass

Fail

The top 5 brands take 100% of clicks, so Mrs Meyers Fresh Cut Grass is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$175K/yr69K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
59%top-5 click share · 2 brands · 648 sellers

Flapen Score

Mrs Meyers Fresh Cut Grass against its category

The dotted line is the Beauty & Personal Care average. Past it, Mrs Meyers Fresh Cut Grass is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mrs Meyers Fresh Cut Grass market on Amazon at a glance

Shoppers on Amazon United States searched for Mrs Meyers Fresh Cut Grass 69K times last year and spent an estimated $175K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 20.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
20.3%
Market size, estimated
$175Ka year
Peak month
November4.5× the quietest month
Top search term
mrs meyers fresh cut grass7K searches a year

02 · Price

A sale here is worth $12.56.

Listings sell for $12.56 on average, from $4.72 to $27.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.56 that is $6K to $9K a year per listing.

Average price
$12.56under the $15 to $100 sweet spot
Price range
$4.72–$27.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #494 within Foot & Hand Care. It carries 3,380 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
7.3%
Average rank
#494in Foot & Hand Care
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,380per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mrs Meyers Fresh Cut Grass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

648

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Mrs Meyers Fresh Cut Grass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Mrs Meyers Fresh Cut Grass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mrs meyers fresh cut grass7K/yr
  • mrs meyers grass3K/yr
  • pine hand soap13K/yr
  • fresh cut grass3K/yr
  • pine scented hand soap7K/yr
  • mrs meyers iowa pine hand soap7K/yr
  • meyers hand soap pine4K/yr
  • iowa pine hand soap5K/yr
  • mrs meyers hand soap iowa pine5K/yr
  • mrs meyers hand soap pine5K/yr

Reviews and returns

What reviews say buyers love and hate about Mrs Meyers Fresh Cut Grass

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
0.4%of orders come back
“sometimes unusual scent”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mrs Meyers Fresh Cut Grass questions

Answered from the same tracked data.