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mrs meyers fresh cut grass

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 21Conversion 100Competition 43Returns 98Price range 54Avg price 55Brand share 0Review moat 31Quality gap 23

Conversion

Incredible20.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good$12.56

avg listing price — sweet spot $15–$100

Price range

Good$4.72–$27.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$175K

$175K/yr · 69K searches

Review moat

Okay3,379.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mrs meyers fresh cut grass is a $175K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

mrs meyers fresh cut grass market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$126K–$157K
units × avg price
Conversion rate
20.3%
Avg BSR
#494
Page quality
0%
Prime
88%
Sponsored
71%
Out of stock
7.3%
Avg brand age
63 months
Avg seller age
128 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

648

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Mrs. MEYER'S98%
  • Mrs. Meyer's2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -8.9% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Top mrs meyers fresh cut grass search terms

  • mrs meyers fresh cut grass7K/yr
  • mrs meyers grass3K/yr
  • pine hand soap13K/yr
  • fresh cut grass3K/yr
  • pine scented hand soap7K/yr
  • mrs meyers iowa pine hand soap7K/yr
  • meyers hand soap pine4K/yr
  • iowa pine hand soap5K/yr
  • mrs meyers hand soap iowa pine5K/yr
  • mrs meyers hand soap pine5K/yr
All search terms

Top mrs meyers fresh cut grass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$26K20%$35K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about mrs meyers fresh cut grass

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“Fresh Scent”

Quality-Overall4%

“noticeably better than the big-name competition”

Value For Money4%

“The price was good”

Cleansing4%

“It is effective in cleansing”

Ease Of Cleaning3%

“It cleans well”

Freshness3%

“Fresh”

Lather2%

“Lathers nice and gentle on skin”

Assembly/Installation1%

“They are easy to install”

Ease Of Use1%

“easy to use”

Soft Feel1%

“Gentle on skin”

What buyers complain about

Smell34%

“sometimes unusual scent”

Size-Overall4%

“bottles smaller than I realized”

Moist/Dry3%

“but doesnt help with my dry hands”

Leak-Proof3%

“Bottle arrived with leakage apparent in mailing package”

Value For Money3%

“it cost too much”

Advertised Vs Actual Product3%

“I initially misunderstood the listing”

Durability2%

“it does not last more than a couple of minutes”

Dilute/Watery2%

“Negative is that they should dilute the product more”

Functionality-Overall2%

“Just didn't work for me”

Quality-Overall1%

“What i can personally testify is that Mrs Meyer's Clean Day products have become absolute garbage”

Top return reasons

Smell61%
Leak-Proof14%
Advertised Vs Actual Product11%
Size-Overall4%
Value For Money3%
Product Condition2%
Color1%
Functionality-Overall1%
Strength0%
Solubility0%

Common questions

Is mrs meyers fresh cut grass profitable to sell on Amazon United States?
The niche generates $175K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (44/100).
How competitive is the mrs meyers fresh cut grass niche?
2 brands and 648 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mrs meyers fresh cut grass?
Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.4%.
When does demand for mrs meyers fresh cut grass peak?
Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the mrs meyers fresh cut grass niche?
Listings span $4.72–$27.29; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.