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mrs meyers fall scents

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 46Conversion 99Competition 13Returns 99Price range 0Avg price 22Brand share 0Review moat 21Quality gap 22

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.80

avg listing price — sweet spot $15–$100

Market size

Bad$83K

$83K/yr · 58K searches

Review moat

Bad12,092

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.07–$14.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, mrs meyers fall scents is a $83K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mrs meyers fall scents market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$62K–$78K
units × avg price
Conversion rate
18.3%
Avg BSR
#63
Page quality
0%
Prime
100%
Sponsored
36%
Out of stock
9.1%
Avg brand age
75 months
Avg seller age
139 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

542

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Mrs. MEYER'S91%
  • Amazon Basics4%
  • Tree Hut3%
  • Native2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 16.5×

Top mrs meyers fall scents search terms

  • mrs meyers clementine16K/yr
  • citrus hand soap10K/yr
  • clementine mrs meyers6K/yr
  • meyers clementine6K/yr
  • hand soap citrus4K/yr
  • hand soap orange4K/yr
  • mrs meyers orange clove8K/yr
  • mrs meyers orange clove hand soap2K/yr
  • orange clove mrs meyers3K/yr
All search terms

Top mrs meyers fall scents products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$17K30%$25K40%$33K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about mrs meyers fall scents

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Smells Clean”

Value For Money7%

“Great value”

Quality-Overall4%

“It performs with the quality Ive come to expect from Mrs”

Cleansing4%

“good cleaning ability”

Ease Of Cleaning4%

“cleans effectively”

Moist/Dry3%

“It is moisturizing”

Lather3%

“Lathers well”

Soft Feel2%

“Soft hands”

Advertised Vs Actual Product2%

“Worked as advertised”

Efficiency2%

“Works amazingly well”

What buyers complain about

Smell30%

“Smells horrible”

Dilute/Watery13%

“Like water”

Lather4%

“Doesn't lather”

Ease Of Cleaning4%

“Dont really feel clean after using this”

Durability3%

“Then it broke after a few days”

Thickness2%

“Could be thicker”

Leak-Proof2%

“leaking in box”

Moist/Dry2%

“Not the Hydration”

Value For Money2%

“Waste of Money”

Size-Overall2%

“Its large”

Top return reasons

Smell57%
Leak-Proof17%
Advertised Vs Actual Product7%
Functionality-Overall2%
Motor Power2%
Dilute/Watery2%
Value For Money1%
Defective Material/Parts1%
Moist/Dry1%
Color1%

Common questions

Is mrs meyers fall scents profitable to sell on Amazon United States?
The niche generates $83K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (36/100).
How competitive is the mrs meyers fall scents niche?
4 brands and 542 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mrs meyers fall scents?
Top complaints mined from reviews: Smell, Dilute/Watery, Lather. The return rate is 0.3%.
When does demand for mrs meyers fall scents peak?
Demand peaks in Aug–Sep; the busiest month runs 16.5× the quietest.
What does it cost to enter the mrs meyers fall scents niche?
Listings span $4.07–$14.72; the average listing price is $7.80 (sweet spot $15–$100). The average incumbent carries 12,092 reviews — the moat a new listing must climb.