Is mr burberry cologne for men profitable to sell on Amazon United States?

The niche generates $52K/yr across 8 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (30/100).

How competitive is the mr burberry cologne for men niche?

2 brands and 5 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mr burberry cologne for men?

Top complaints mined from reviews: Smell, Value For Money. The return rate is 0.8%.

When does demand for mr burberry cologne for men peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the mr burberry cologne for men niche?

Listings span $74.98–$219.04; the average listing price is $122.78 (sweet spot $15–$100). The average incumbent carries 2,490 reviews — the moat a new listing must climb.

mr burberry cologne for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Good$122.78

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,490

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$74.98–$219.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$52K

$52K/yr · 23K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, mr burberry cologne for men is a $52K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mr burberry cologne for men market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $31K–$61K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,307
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 16.7%
Avg brand age: 100 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

BURBERRY89%
Mrbuerly11%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top mr burberry cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burberry Mr. Burberry Eau de Parfum 3.3 fl oz

BURBERRY$147.534.6★1,428 rev

Burberry Mr. Burberry Eau de Toilette 3.3 fl oz

BURBERRY$131.964.5★222 rev

Burberry Mr. Burberry Eau de Parfum 1.6 fl oz

BURBERRY$132.924.6★1,428 rev

Mrbuerly Men Suit Set 3 Pieces Burgundy Slim Fit Groomsmen Prom Suits for Mens 2 Buttons Homecoming Tuxedo with Tie-XXL/4640

Mrbuerly$77.174.2★4,614 rev

Burberry Mr. Burberry Eau de Toilette 1.6 fl oz

BURBERRY$110.584.4★117 rev

Newest

by launch date

Burberry BE4291 3001/G 38MM Black/Grey Tamp Burberry Silver/Gold Rectangular Sunglasses for Men +Bundle with Accessory Eyewear Kit

BURBERRY$219.0469 rev

5y ago

Mrbuerly Men Suit Set 3 Pieces Burgundy Slim Fit Groomsmen Prom Suits for Mens 2 Buttons Homecoming Tuxedo with Tie-XXL/4640

Mrbuerly$77.174,614 rev

6y ago

Mrbuerly Men Suit Set 3 Pieces Burgundy Slim Fit Groomsmen Prom Suits for Mens 2 Buttons Homecoming Tuxedo with Tie-S/3832

Mrbuerly$74.984,614 rev

6y ago

Burberry Mr. Burberry Eau de Parfum 3.3 fl oz

BURBERRY$147.531,428 rev

9y ago

Burberry Mr. Burberry Eau de Parfum 1.6 fl oz

BURBERRY$132.921,428 rev

9y ago

What buyers say about mr burberry cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell78%

“Amazing smell”

Value For Money8%

“Good price”

Size-Overall7%

“Good size”

Quality-Overall4%

“Amazing quality and best price”

Advertised Vs Actual Product3%

“Exactly as pictured”

What buyers complain about

Smell75%

“Not a nice smell”

Value For Money25%

“Overpriced, accidentally ordered”

Top return reasons

Size-Overall60%

Color11%

Chest Fit6%

Shoulder Fit6%

Length5%

Waist Fit3%

Advertised Vs Actual Product3%

Material Quality3%

Sleeve Fit2%

Arm Fit1%

Common questions

Is mr burberry cologne for men profitable to sell on Amazon United States?: The niche generates $52K/yr across 8 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (30/100).
How competitive is the mr burberry cologne for men niche?: 2 brands and 5 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mr burberry cologne for men?: Top complaints mined from reviews: Smell, Value For Money. The return rate is 0.8%.
When does demand for mr burberry cologne for men peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the mr burberry cologne for men niche?: Listings span $74.98–$219.04; the average listing price is $122.78 (sweet spot $15–$100). The average incumbent carries 2,490 reviews — the moat a new listing must climb.