Mr Burberry Cologne for Men

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

23K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

1.8%

Market size, estimated

$52Ka year

Peak month

December2.9× the quietest month

Top search term

mr burberry cologne for men15K searches a year

Listings sell for $122.78 on average, from $74.98 to $219.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $122.78 that is $0 to $12K a year per listing.

Average price

$122.78above the $15 to $100 sweet spot

Price range

$74.98–$219.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

0.8%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #1,307 within Men's. It carries 2,490 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

16.7%

Average rank

#1,307in Men's

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,490per listing

Listings tracked

8

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

100 months