moxie lash magnetic eyelashes
Worth a lookShows beatable incumbent ratings (3.9★), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$22.01avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$9.15–$49.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,023.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$200K$200K/yr · 329K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moxie lash magnetic eyelashes is a $200K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
moxie lash magnetic eyelashes market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $220K–$275K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #751
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.1%
- Avg brand age
- 29 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
16
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- MoxieLash49%
- WONSIS33%
- imPRESS5%
- GAQQI4%
- EASITENSION3%
- EPUDY FIHSALA3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +21.2% search growth over the last 90 days.Peak months: Feb, Mar, May, Jun, Jul · busiest ÷ quietest = 2.9×
Top moxie lash magnetic eyelashes search terms
- moxie lash nano grip eyelashes138K/yr
- moxie lash69K/yr
- moxie lash clusters16K/yr
- moxielash19K/yr
- cala lashes18K/yr
- moxie lashes13K/yr
- moxielash nano grip11K/yr
- moxie lash magnetic eyelashes12K/yr
- wonsis self adhesive eyelashes6K/yr
- cala eyelashes7K/yr
Top moxie lash magnetic eyelashes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WONSIS Self Adhesive Eyelashes 156 Pcs Self Adhesive Eyelash Clusters No Glue Needed Invisible 2-Strip Tape - Longer Lasting No Sticky Residue Pre Glued Eyelashes (Volume-Mixed)
WONSIS$13.604.2★1,614 rev
MoxieLash Magnetic Eyelashes with Eyeliner Kit - Baby Bundle - Natural Looking False Eyelashes - Set of Baby Lashes + Magnetic Eyeliner - USA Owned - No Glue
MoxieLash$15.773.4★631 rev
Moxielash Lash Cluster Discovery - False Eyelashes Extension - Self Adhesive Eyelashes for Women - Wifey Lash Cluster - Natural Self Adhesive Clusters - No Glue Needed 10-14 mm Lashes
MoxieLash$49.363.5★3 rev
MoxieLash Magnetic Eyelashes - Baby | Reusable Magnetic Lashes No Glue or Alcohol Natural Accent Cat Eye & Subtle Beautiful Look Professional Faux False Eyelashes - 1 Pair
MoxieLash$10.053.8★1,220 rev
MoxieLash Zesty Glueless Lash Clusters - Self-Adhesive DIY Eyelash Extensions No Glue Needed - Natural Wispy Look 10-12-14mm 30 Pack
MoxieLash$49.513.5★3 rev
Newest
by launch dateMoxielash Lash Cluster Discovery - False Eyelashes Extension - Self Adhesive Eyelashes for Women - Wifey Lash Cluster - Natural Self Adhesive Clusters - No Glue Needed 10-14 mm Lashes
MoxieLash$49.363 rev
MoxieLash Zesty Glueless Lash Clusters - Self-Adhesive DIY Eyelash Extensions No Glue Needed - Natural Wispy Look 10-12-14mm 30 Pack
MoxieLash$49.513 rev
MoxieLash Lady Glueless Lash Clusters - Self-Adhesive DIY Eyelash Extensions No Glue Needed - Elegant Everyday Look 10-14mm 30 Pack
MoxieLash$49.434 rev
Self Adhesive Lash Clusters No-Stem 10-12mm Short Lash Clusters 156pcs Clear Invisible Band Pre Glued DIY Eyelashes Natural Soft Wispy C-Curl Individual Eyelash Extensions with Tweezers EPUDY FIHSALA
EPUDY FIHSALA$9.63342 rev
GAQQI Self Adhesive Eyelash Clusters Natural Look No Glue Lashes 10-16mm No Band Self Adhesive Lash Clusters 100pcs Press On Lashes Invisible Band With Lash Tweezer (LACE)
GAQQI$19.52880 rev
Trending
90-day click momentumMoxieLash Zesty Glueless Lash Clusters - Self-Adhesive DIY Eyelash Extensions No Glue Needed - Natural Wispy Look 10-12-14mm 30 Pack
MoxieLash$49.513.5★
Moxielash Lash Cluster Discovery - False Eyelashes Extension - Self Adhesive Eyelashes for Women - Wifey Lash Cluster - Natural Self Adhesive Clusters - No Glue Needed 10-14 mm Lashes
MoxieLash$49.363.5★
MoxieLash Lady Glueless Lash Clusters - Self-Adhesive DIY Eyelash Extensions No Glue Needed - Elegant Everyday Look 10-14mm 30 Pack
MoxieLash$49.433.8★
WONSIS Self Adhesive Eyelashes 156 Pcs Self Adhesive Eyelash Clusters No Glue Needed Invisible 2-Strip Tape - Longer Lasting No Sticky Residue Pre Glued Eyelashes (Volume-Mixed)
WONSIS$13.604.2★
MoxieLash Sassy Kit - Mini Liquid Magnetic Eyeliner for Magnetic Eyelashes - No Glue & Mess Free - Fast & Easy Application - Set of Sassy Lashes & Instruction Card Included (Sassy Lash Kit)
MoxieLash$16.733.7★
What buyers say about moxie lash magnetic eyelashes
What buyers praise and complain about, mined from review topics.What buyers love
“flawless lash looks”
“Easy to stick”
“Ease and comfort”
“a handy applicator”
“Its worth the money”
“Good quality”
“I love the lightweight feel”
“they are staying on great”
“Very convenient”
“Super love it look so natural”
What buyers complain about
“Bad adhesive”
“The lash line is way to thick”
“much more and expensive”
“Too hard to use”
“Either that or the quality is inconsistent”
“Did not work”
“By the time I drive to work they were falling off”
“Allergic reaction”
“I cannot wear them”
“It was short”
Top return reasons
Common questions
- Is moxie lash magnetic eyelashes profitable to sell on Amazon United States?
- The niche generates $200K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the moxie lash magnetic eyelashes niche?
- 7 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in moxie lash magnetic eyelashes?
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Value For Money. The return rate is 1.6%.
- When does demand for moxie lash magnetic eyelashes peak?
- Demand peaks in Feb–Mar–May–Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the moxie lash magnetic eyelashes niche?
- Listings span $9.15–$49.51; the average listing price is $22.01 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.