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Mouthwash Pump

Fail

Shoppers spend an estimated $65K a year here, so Mouthwash Pump is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$65K/yr83K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
66%top-5 click share · 9 brands · 13 sellers

Flapen Score

Mouthwash Pump against its category

The dotted line is the Beauty & Personal Care average. Past it, Mouthwash Pump is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouthwash Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Mouthwash Pump 83K times last year and spent an estimated $65K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
6.3%
Market size, estimated
$65Ka year
Peak month
January1.4× the quietest month
Top search term
mouthwash pump20K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $6.45 to $29.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.45 that is $3K to $6K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$6.45–$29.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Refillable Containers. It carries 582 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#212in Refillable Containers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
582per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mouthwash Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Brand 148%
  • Brand 217%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Mouthwash Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Mouthwash Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouthwash pump20K/yr
  • mouthwash pump dispenser16K/yr
  • listerine pump9K/yr
  • mouthwash dispenser pump11K/yr
  • listerine pump dispenser7K/yr
  • mouthwash with pump5K/yr
  • mouth wash pump dispenser4K/yr
  • mouth wash pump4K/yr
  • pump for mouthwash bottle3K/yr
  • listerine mouthwash pump3K/yr

Reviews and returns

What reviews say buyers love and hate about Mouthwash Pump

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Durability”
2.8%of orders come back
“After approx 1 yr”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mouthwash Pump questions

Answered from the same tracked data.