Is mouthwash pump profitable to sell on Amazon United States?

The niche generates $65K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (40/100).

How competitive is the mouthwash pump niche?

9 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in mouthwash pump?

Top complaints mined from reviews: Durability, Functionality-Overall, Dispensing Mechanism. The return rate is 2.8%.

When does demand for mouthwash pump peak?

Demand peaks in Jan; the busiest month runs 1.4× the quietest.

What does it cost to enter the mouthwash pump niche?

Listings span $6.45–$29.39; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.

mouthwash pump

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Review moat

Good582.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.45–$29.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Avg price

Good$12.45

avg listing price — sweet spot $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 83K searches

According to Flapen's Amazon United States niche tracking, mouthwash pump is a $65K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

mouthwash pump market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $75K–$100K; units × avg price
Conversion rate: 6.3%
Avg BSR: #212
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

onsogi48%
shopperals17%
kitchentoolz12%
Tbestmax6%
Johnson & Johnson5%
QUISBE5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -9.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.4×

Open Trend

Top mouthwash pump search terms

mouthwash pump20K/yr -13.7%5.0% conv.
mouthwash pump dispenser16K/yr -7.6%3.7% conv.
listerine pump9K/yr +18.9%12.4% conv.
mouthwash dispenser pump11K/yr -12.9%2.5% conv.
listerine pump dispenser7K/yr -21.6%13.4% conv.
mouthwash with pump5K/yr -16.9%5.5% conv.
mouth wash pump dispenser4K/yr -8.9%4.2% conv.
mouth wash pump4K/yr -5.5%3.7% conv.
pump for mouthwash bottle3K/yr -20.7%9.3% conv.
listerine mouthwash pump3K/yr -23.4%11.0% conv.

All search terms

Top mouthwash pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dispenser Pumps for Listerine 1 or 1.5 Liter Mouthwash Bottles with Cup Holders Resuable Cups and Clear Plastic Paper Cup Dispenser - Fits Total Care Original Zero Alcohol Cool Mint etc

onsogi$8.814.7★573 rev

Pump Dispenser Made for Listerine 1.5 or 1 Liter Bottles (1)

shopperals$8.584.6★233 rev

Mouthwash Dispenser with Cup Holder Plastic Mouth Wash Pump Bottle with Tray for Bathroom Organizers 17oz Refillable Clear Mouthwash Container - Bamboo

Tbestmax$8.774.6★855 rev

Compatible with Listerine Mouthwash Pump Dispenser for 1 and 1.5 Liter Bottles by kitchentoolz - Easy Dispensing and Mess Free - White Pump

kitchentoolz$9.004.3★158 rev

Listerine Pump for 1.5 or 1 Liter Bottles (1 Pump)

Johnson & Johnson$6.454.7★2,631 rev

Newest

by launch date

2 Pack Mouthwash Pump Dispensers Compatible with Listerine 1 Liter & 1.5 Liter Mouthwash Bottles Practical Mouth Wash Dispenser Pump Set with Cup Holder for Bathroom Countertop

QUISBE$11.0438 rev

7mo ago

TOLDATLI Mouthwash Dispenser for Bathroom Glass Mouth Wash Pump Dispenser with Cup Holder 17 Fl Oz Mouthwash Bottle Decanter with Tray Refillable Mouthwash Dispenser Container

TOLDATLI$19.2464 rev

1y ago

Onsogi Clear Glass Mouthwash Dispenser with Black Cup Holder and Pump 16 Oz Rustic Boho Mouthwash Dispenser for Bathroom Farmhouse Decor - 1 Pack

onsogi$10.19370 rev

1y ago

37Oz Mouthwash Dispenser with Pump for Bathroom Large Glass Countertop Mouth Wash Container with Non-Slip Mat

UFECODO$15.5049 rev

2y ago

Dispenser Pumps for Listerine 1 or 1.5 Liter Mouthwash Bottles with Cup Holders Resuable Cups and Clear Plastic Paper Cup Dispenser - Fits Total Care Original Zero Alcohol Cool Mint etc

onsogi$8.81573 rev

2y ago

What buyers say about mouthwash pump

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“easy on easy off”

Quality-Overall10%

“Good quality”

Size-Overall10%

“It fits”

Dispensing Mechanism9%

“We love this dispenser”

Value For Money7%

“Worth it”

Advertised Vs Actual Product5%

“This works as advertised”

Design-Overall5%

“The design is sleek”

Ease Of Cleaning4%

“It is easy to clean”

Efficiency4%

“Works great for kids”

Assembly/Installation2%

“The whole unit is easily and quickly assembled”

What buyers complain about

Durability21%

“After approx 1 yr”

Functionality-Overall10%

“it did not work”

Dispensing Mechanism8%

“But now it stopped dispensing”

Size-Overall7%

“Wrong fit”

Charging6%

“Stopped charging”

Leak-Proof4%

“Leaks”

Quality-Overall3%

“Bad quality”

Material Quality3%

“Its made of plastic”

Value For Money3%

“on a fixed income I cant be wasting money”

Strength2%

“When the cast came off my hand lost strength”

Top return reasons

Dispensing Mechanism27%

Size-Overall19%

Functionality-Overall8%

Advertised Vs Actual Product6%

Charging5%

Material Quality5%

Defective Material/Parts5%