Mouthwash Pump
FailShoppers spend an estimated $65K a year here, so Mouthwash Pump is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $65K/yr83K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 13 sellers
Flapen Score
Mouthwash Pump against its category
The dotted line is the Beauty & Personal Care average. Past it, Mouthwash Pump is stronger. Inside it, weaker.
Market
The Mouthwash Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Mouthwash Pump 83K times last year and spent an estimated $65K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $65Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- mouthwash pump20K searches a year
02 · Price
A sale here is worth $12.45.
Listings sell for $12.45 on average, from $6.45 to $29.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.45 that is $3K to $6K a year per listing.
- Average price
- $12.45under the $15 to $100 sweet spot
- Price range
- $6.45–$29.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Refillable Containers. It carries 582 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #212in Refillable Containers
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 582per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Mouthwash Pump products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- Brand 148%
- Brand 217%
- Brand 312%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 6%)
Demand
Mouthwash Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.4×
Search terms
Top Mouthwash Pump search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mouthwash pump20K/yr
- mouthwash pump dispenser16K/yr
- listerine pump9K/yr
- mouthwash dispenser pump11K/yr
- listerine pump dispenser7K/yr
- mouthwash with pump5K/yr
- mouth wash pump dispenser4K/yr
- mouth wash pump4K/yr
- pump for mouthwash bottle3K/yr
- listerine mouthwash pump3K/yr
Reviews and returns
What reviews say buyers love and hate about Mouthwash Pump
We read the reviews and the return reasons for every product selling here.
“After approx 1 yr”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mouthwash Pump questions
Answered from the same tracked data.









