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Mousse for Braids

Fail

Prices span $4.21–$15.05, mostly outside the sweet spot, so Mousse for Braids is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$313K/yr303K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
74%top-5 click share · 9 brands · 69 sellers

Flapen Score

Mousse for Braids against its category

The dotted line is the Beauty & Personal Care average. Past it, Mousse for Braids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mousse for Braids market on Amazon at a glance

Shoppers on Amazon United States searched for Mousse for Braids 303K times last year and spent an estimated $313K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
11.1%
Market size, estimated
$313Ka year
Peak month
August2.1× the quietest month
Top search term
mousse for braids81K searches a year

02 · Price

A sale here is worth $9.34.

Listings sell for $9.34 on average, from $4.21 to $15.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $9.34 that is $9K to $12K a year per listing.

Average price
$9.34under the $15 to $100 sweet spot
Price range
$4.21–$15.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #69 within Mousses. It carries 8,023 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#69in Mousses
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
8,023per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Mousse for Braids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

69

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • Brand 124%
  • Brand 224%
  • Brand 320%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Mousse for Braids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Mousse for Braids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mousse for braids81K/yr
  • braid mousse45K/yr
  • braiding mousse18K/yr
  • braid foam19K/yr
  • hair mousse for braids22K/yr
  • shine n jam mousse18K/yr
  • braid mousse hair foam12K/yr
  • moose for braids10K/yr
  • loc mousse8K/yr
  • mousse for locs7K/yr

Reviews and returns

What reviews say buyers love and hate about Mousse for Braids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
11%of negative reviews mention “Hair Related”
0.5%of orders come back
“This did not work for my hair”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mousse for Braids questions

Answered from the same tracked data.