Is mosquito repellent soap bar profitable to sell on Amazon United States?

The niche generates $20K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +202.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the mosquito repellent soap bar niche?

11 brands and 37 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in mosquito repellent soap bar?

Top complaints mined from reviews: Smell, Pest/Insect Control, Value For Money. The return rate is 1.0%.

When does demand for mosquito repellent soap bar peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.2× the quietest.

What does it cost to enter the mosquito repellent soap bar niche?

Listings span $5.91–$27.01; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.

mosquito repellent soap bar

Worth a look

Shows demand growing +202.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+202.6%

90-day search growth — must beat 0% to launch

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.47

avg listing price — sweet spot $15–$100

Price range

Good$5.91–$27.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,534.93

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$20K

$20K/yr · 25K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, mosquito repellent soap bar is a $20K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mosquito repellent soap bar market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $20K–$27K; units × avg price
Conversion rate: 6.0%
Avg BSR: #1,084
Page quality: 0%
Prime: 93%
Sponsored: 87%
Out of stock: 6.8%
Avg brand age: 79 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

Blue Moon Elise38%
SALLYEANDER13%
CoreTex10%
FORESTBORN8%
NatoGears8%
Tetmosol Medicated Soap5%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +202.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.2×

Open Trend

Top mosquito repellent soap bar search terms

bug repellent soap6K/yr +256.7%3.9% conv.
mosquito repellent soap6K/yr +162.9%5.6% conv.
mosquito soap4K/yr +183.1%6.8% conv.
mosquito repellent soap bar3K/yr +245.9%4.5% conv.
bug soap2K/yr +237.2%6.0% conv.
insect repellent soap1K/yr +160.8%4.7% conv.
mosquito repellent soap for humans734/yr +462.3%5.3% conv.
anti mosquito soap967/yr +116.8%11.2% conv.
mosquito soap bar583/yr +113.7%10.3% conv.
mosquito repellant soap236/yr +122.9%10.3% conv.

All search terms

Top mosquito repellent soap bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Moon Elise Aint Buggin Me Citronella Bar Soap for Men and Women Natural Handmade Soap with Pure Citronella Essential Oils Soap Bar for Camping and Outdoor Activities

Blue Moon Elise$10.014.3★1,706 rev

Blue Moon Elise Aint Buggin Me Citronella Soap - Natural Handmade Soap Made with Pure Citronella Eucalyptus and Lemongrass Essential Oils - A Must-have for Camping and Outdoor Activities (3pk)

Blue Moon Elise$27.014.3★1,706 rev

CoreTex Smoky Mountain DEET Free Bug Repellent Soap - 3oz USA-Made Anti-Mosquito Soap Bar with Citronella Java Oil - Plant Based Natural Bug Repellent Providing Defense Against Biting Insects

CoreTex$10.004.6★5 rev

SallyeAnder No-Bite-Me Natural Mosquito Repellent Cream & Soap Set - DEET-Free Bug Repellent for Kids & Adults - Insect Repellent Lotion with Essential Oils - Tick & Flea Repellent - Made in USA

SALLYEANDER$24.394.4★1,419 rev

FORESTBORN Buzz Blocker All Natural Outdoor Bar Soap 5 oz Citronella Basil & Bergamot Blend | Fresh Skin Fewer Bites

FORESTBORN$8.994.6★25 rev

Newest

by launch date

CoreTex Smoky Mountain DEET Free Bug Repellent Soap - 3oz USA-Made Anti-Mosquito Soap Bar with Citronella Java Oil - Plant Based Natural Bug Repellent Providing Defense Against Biting Insects

CoreTex$10.005 rev

7mo ago

FORESTBORN Buzz Blocker All Natural Outdoor Bar Soap 5 oz Citronella Basil & Bergamot Blend | Fresh Skin Fewer Bites

FORESTBORN$8.9925 rev

8mo ago

REVITALE Advanced Citronella & Lemongrass Soap Purifying & Soothing Bar for Fresh Protected Skin

REVITALE$7.23181 rev

1y ago

Herbvian 100% Natural Turmeric Soap Bar for Face and Body Warmth Lemongrass Mosquito Repellent Soap Vietnamese Back Acne Bath Body Soap Anti-Acne Cleansing Healthy for All Type Skins (Pack 2)

Herbvian$12.05198 rev

2y ago

NatoGears Tetmosol Medicated Citronella Soap 75g

NatoGears$5.91128 rev

2y ago

What buyers say about mosquito repellent soap bar

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Strong and clean smell”

Pest/Insect Control10%

“keeps pesky bugs away”

Quality-Overall8%

“Its really quite beautifully made”

Itch Relief7%

“Stops the itch”

Efficiency7%

“Amazingly Effective”

Allergies6%

“Great on children with allergies”

Soft Feel5%

“Soft skin”

Natural Ingredients3%

“All natural”

Advertised Vs Actual Product3%

“Works exactly as described”

Cleansing2%

“Great soap, Works after using about two weeks”

What buyers complain about

Smell17%

“smells the same to me”

Pest/Insect Control13%

“ABSOLUTELY DOES NOT REPEL MOSQUITOS OR FLEAS”

Value For Money11%

“Waste of money”

Functionality-Overall9%

“Did not work”

Allergies7%

“Rash”

Size-Overall5%

“I thought the size was small for $10”

Itch Relief3%

“Also, it did not help itching”

Soft Feel2%

“Soft & creamy just wears off fairly quickly”

Durability2%

“Does not last long”

Oily/Greasy1%

“I don't like oily creamy during the summer”

Top return reasons

Smell30%

Functionality-Overall20%

Size-Overall12%

Advertised Vs Actual Product10%

Value For Money6%

Pest/Insect Control6%

Defective Material/Parts3%

Itch Relief2%

Leak-Proof2%

Protection1%

Common questions

Is mosquito repellent soap bar profitable to sell on Amazon United States?: The niche generates $20K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +202.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the mosquito repellent soap bar niche?: 11 brands and 37 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in mosquito repellent soap bar?: Top complaints mined from reviews: Smell, Pest/Insect Control, Value For Money. The return rate is 1.0%.
When does demand for mosquito repellent soap bar peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.2× the quietest.
What does it cost to enter the mosquito repellent soap bar niche?: Listings span $5.91–$27.01; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.