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33

morticia addams accessories

Skip it

Prices mostly outside the sweet spot ($5.75–$14.68) — this niche doesn't clear our bar today.

Market size 7Growth 12Conversion 68Competition 57Returns 24Price range 0Avg price 31Brand share 9Review moat 25Quality gap 86

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.66

avg listing price — sweet spot $15–$100

Review moat

Bad4,812.03

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Growth

Bad-25.5%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$29K

$29K/yr · 48K searches

Price range

Bad$5.75–$14.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, morticia addams accessories is a $29K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

morticia addams accessories market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$14K–$19K
units × avg price
Conversion rate
6.2%
Avg BSR
#378
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
8.0%
Avg brand age
52 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

44

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

4%

  • MAKI YIKA82%
  • monochef5%
  • GLEZZA4%
  • Seeksmile2%
  • iWenSheng2%
  • Kingray Jewelry2%
  • Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -25.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Holiday '25AugSepOctDecAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 25.4×

Top morticia addams accessories search terms

  • maki yika lipstick11K/yr
  • maki yika3K/yr
  • morticia addams accessories22K/yr
  • morticia addams jewelry6K/yr
  • morticia addams costume accessories5K/yr
All search terms

Top morticia addams accessories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about morticia addams accessories

What buyers praise and complain about, mined from review topics.

What buyers love

Color43%

“Color is pretty”

Durability9%

“It stays on very well”

Soft Feel5%

“Its creamy enough”

Value For Money4%

“Reasonable price”

Quality-Overall3%

“good lip product”

Moist/Dry3%

“Light moisturizing feel”

Smudge Resistance2%

“No transfer no smudging”

Size-Overall2%

“Perfect Fit”

Advertised Vs Actual Product2%

“As advertised”

Comfort-Overall2%

“Very comfortable”

What buyers complain about

Color32%

“Color not as described”

Moist/Dry11%

“It was dried out”

Durability10%

“Breakable”

Smell8%

“Smell is unpleasant”

Advertised Vs Actual Product6%

“Doesn't look like pic”

Quality-Overall5%

“Bad Quality”

Adhesion/Stickiness3%

“the stick is getting stuck when pulling it out”

Smudge Resistance1%

“Smears”

Size-Overall1%

“Different in size between the hands”

Texture/Consistency-Overall1%

“Lipstick has terrible texture”

Top return reasons

Color46%
Advertised Vs Actual Product15%
Size-Overall9%
Moist/Dry4%
Smell2%
Quality-Overall2%
Functionality-Overall2%
Length2%
Product Condition1%
Adhesion/Stickiness1%

Common questions

Is morticia addams accessories profitable to sell on Amazon United States?
The niche generates $29K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (33/100).
How competitive is the morticia addams accessories niche?
9 brands and 44 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in morticia addams accessories?
Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 5.2% — above our launch gate.
When does demand for morticia addams accessories peak?
Demand peaks in Sep–Oct; the busiest month runs 25.4× the quietest.
What does it cost to enter the morticia addams accessories niche?
Listings span $5.75–$14.68; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 4,812 reviews — the moat a new listing must climb.