Morphe Lip Liner

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

396K

Growth, 90 days vs prior 90

+30.7%

Conversion, latest week

3.9%

Market size, estimated

$108Ka year

Peak month

July1.7× the quietest month

Top search term

rimmel cappuccino lip liner82K searches a year

Listings sell for $6.98 on average, from $2.70 to $12.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $6.98 that is $28K to $35K a year per listing.

Average price

$6.98under the $15 to $100 sweet spot

Price range

$2.70–$12.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

4,000–5,000

Revenue per listing a year

$28K–$35K

Returns

0.7%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #19 within Lips. It carries 16,131 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#19in Lips

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

16,131per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months