Morphe Brush Set
MaybeReturns run at only 0.9% of orders. But the top 5 brands take 92% of clicks, so Morphe Brush Set is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $1.6M/yr2.6M searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 39%top-5 click share · 12 brands · 84 sellers
Flapen Score
Morphe Brush Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Morphe Brush Set is stronger. Inside it, weaker.
Market
The Morphe Brush Set market on Amazon at a glance
Shoppers on Amazon United States searched for Morphe Brush Set 2.6M times last year and spent an estimated $1.6M. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $1.6Ma year
- Peak month
- July3.4× the quietest month
- Top search term
- morphe brushes534K searches a year
02 · Price
A sale here is worth $23.57.
Listings sell for $23.57 on average, from $4.93 to $74.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $23.57 that is $24K to $29K a year per listing.
- Average price
- $23.57inside the $15 to $100 sweet spot
- Price range
- $4.93–$74.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $24K–$29K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #358 within Makeup Brushes & Tools. It carries 7,650 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #358in Makeup Brushes & Tools
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 7,650per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 11 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Morphe Brush Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Real Techniques 6 Piece Everyday Essentials Makeup Brush Set Includes 4 Brushes & 2 Makeup Sponges for Foundation Blush Bronzer Contour Eyeshadow & Powder Travel Gift Set Cruelty-Free & Vegan
- Price
- $17.58
- Rating
- 4.8/5
- Reviews
- 14,621
- Age
- 6y ago
Real Techniques 6 Piece Big Blends Energy Brush + Dual-Sided Puff Kit Face Makeup Brush & Puff Set for Foundation Concealer Powder & Blush Travel Friendly Cruelty-Free & Vegan
- Price
- $20.20
- Rating
- 4.7/5
- Reviews
- 368
- Age
- 9mo ago
Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
- Price
- $20.75
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 6mo ago
Morphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)
- Price
- $32.92
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 7mo ago
VYNESTRA 30 Pcs Pro Grade Makeup Brushes Set with Dense Ultra Soft Bristle Elegant Design Luxury Make up Brushes for Foundation Face Blending Powder Contour Bronzer Highlight Concealer Eyeshadow
- Price
- $48.62
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 9mo ago
Trending
90-day click momentumMorphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)
- Price
- $32.92
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 7mo ago
Morphe Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation Concealer Powder Blush Eyeshadow & Brows - Professional Brush Kit (8 ct)
- Price
- $41.91
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 7mo ago
VYNESTRA Makeup Brushes 20Pcs Pro Face & Eye Makeup Brush Set Labeled White
- Price
- $38.65
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 6mo ago
Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
- Price
- $20.75
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 6mo ago
Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count
- Price
- $8.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago
Newest
by launch dateVYNESTRA Makeup Brushes 20Pcs Pro Face & Eye Makeup Brush Set Labeled White
- Price
- $38.65
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 6mo ago
Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
- Price
- $20.75
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 6mo ago
Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count
- Price
- $8.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago
Morphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)
- Price
- $32.92
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 7mo ago
Morphe Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation Concealer Powder Blush Eyeshadow & Brows - Professional Brush Kit (8 ct)
- Price
- $41.91
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
84
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
6%
- Real Techniques59%
- MORPHE12%
- Danessa Myricks9%
- VYNESTRA9%
- BS-MALL4%
- MAANGE2%
- Open — no brand owns it (6 brands, 6%)
Demand
Morphe Brush Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 3.4×
Search terms
Top Morphe Brush Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- morphe brushes534K/yr
- real techniques brush set674K/yr
- real techniques brushes363K/yr
- danessa myricks276K/yr
- real techniques238K/yr
- morphe brush set151K/yr
- morphe makeup brushes92K/yr
- real techniques brush51K/yr
- morphe brush41K/yr
- makeup brushes real techniques58K/yr
Reviews and returns
What reviews say buyers love and hate about Morphe Brush Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Super annoying, obviously a quality control issue
Cheap quality
Very strong chemical smell
Horrible odor
Chemical smell
they're short
Too big
Too small
started to fall out after a few uses
Falls completely apart
Brush broke after only using twice
Overpriced
Waste Of Money
Not worth the price AT ALL
Love
AMAZING QUALITY
the variety is excellent
Beautiful quality gift set
Incredibly soft
Silky soft
Very smooth and soft
Soft bristles
Good quality brush
Good brush
They are affordable
affordable price
Great deal
Easy to hold
Ease to use
Easy to handle
Return
0.9% Return rate 38% Fixable by listing
they're short
Too big
Too small
Bad quality
Super annoying, obviously a quality control issue
Cheap quality
The worst makeup brush Ive bought
Bad Quality Brush
This brush is so cheaply made
Nothing has worked
Its just not functional for a daily basis
Not working smoothly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Morphe Brush Set questions
Answered from the same tracked data.