morphe brush set
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 2.6M searches
Price range
Great$4.93–$74.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,650.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, morphe brush set is a $1.6M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
morphe brush set market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 10.4%
- Avg brand age
- 45 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
84
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
6%
- Real Techniques59%
- MORPHE12%
- Danessa Myricks9%
- VYNESTRA9%
- BS-MALL4%
- MAANGE2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.4×
Top morphe brush set search terms
- morphe brushes534K/yr
- real techniques brush set674K/yr
- real techniques brushes363K/yr
- danessa myricks276K/yr
- real techniques238K/yr
- morphe brush set151K/yr
- morphe makeup brushes92K/yr
- real techniques brush51K/yr
- morphe brush41K/yr
- makeup brushes real techniques58K/yr
Top morphe brush set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Real Techniques 6 Piece Everyday Essentials Makeup Brush Set Includes 4 Brushes & 2 Makeup Sponges for Foundation Blush Bronzer Contour Eyeshadow & Powder Travel Gift Set Cruelty-Free & Vegan
Real Techniques$17.584.8★14,621 rev
Real Techniques 6 Piece Big Blends Energy Brush + Dual-Sided Puff Kit Face Makeup Brush & Puff Set for Foundation Concealer Powder & Blush Travel Friendly Cruelty-Free & Vegan
Real Techniques$20.204.7★368 rev
Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
Real Techniques$20.754.7★93 rev
Morphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)
MORPHE$32.925.0★20 rev
VYNESTRA 30 Pcs Pro Grade Makeup Brushes Set with Dense Ultra Soft Bristle Elegant Design Luxury Make up Brushes for Foundation Face Blending Powder Contour Bronzer Highlight Concealer Eyeshadow
VYNESTRA$48.624.6★140 rev
Newest
by launch date
VYNESTRA Makeup Brushes 20Pcs Pro Face & Eye Makeup Brush Set Labeled White
VYNESTRA$38.6538 rev
Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
Real Techniques$20.7593 rev
Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count
Real Techniques$8.51185 rev
Morphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)
MORPHE$32.9220 rev
Morphe Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation Concealer Powder Blush Eyeshadow & Brows - Professional Brush Kit (8 ct)
MORPHE$41.9118 rev
Trending
90-day click momentumMorphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)
MORPHE$32.925.0★
Morphe Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation Concealer Powder Blush Eyeshadow & Brows - Professional Brush Kit (8 ct)
MORPHE$41.915.0★
VYNESTRA Makeup Brushes 20Pcs Pro Face & Eye Makeup Brush Set Labeled White
VYNESTRA$38.654.7★
Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
Real Techniques$20.754.7★
Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count
Real Techniques$8.514.6★
What buyers say about morphe brush set
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING QUALITY”
“Incredibly soft”
“Soft bristles”
“They are affordable”
“Easy to hold”
“holding up well”
“The application is amazing”
“Cleans up with a breeze”
“The size of the brushes are perfect to get a good grip on them”
“As advertised”
What buyers complain about
“Bad quality”
“Very strong chemical smell”
“they're short”
“started to fall out after a few uses”
“Overpriced”
“Not the softest”
“The worst makeup brush Ive bought”
“Too much absorption”
“Nothing has worked”
“only to receive a used item”
Top return reasons
Common questions
- Is morphe brush set profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 39 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the morphe brush set niche?
- 12 brands and 84 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in morphe brush set?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.9%.
- When does demand for morphe brush set peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.4× the quietest.
- What does it cost to enter the morphe brush set niche?
- Listings span $4.93–$74.36; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 7,650 reviews — the moat a new listing must climb.