Is moroccan shampoo profitable to sell on Amazon United States?

The niche generates $241K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (49/100).

How competitive is the moroccan shampoo niche?

3 brands and 37 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in moroccan shampoo?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.7%.

When does demand for moroccan shampoo peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the moroccan shampoo niche?

Listings span $4.88–$89.59; the average listing price is $41.32 (sweet spot $15–$100). The average incumbent carries 13,393 reviews — the moat a new listing must climb.

moroccan shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.32

avg listing price — sweet spot $15–$100

Price range

Great$4.88–$89.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$241K

$241K/yr · 77K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,392.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, moroccan shampoo is a $241K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

moroccan shampoo market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $207K–$248K; units × avg price
Conversion rate: 7.6%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Moroccanoil74%
OGX25%
BINGO HAIR CARE1%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +9.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top moroccan shampoo search terms

moroccan shampoo32K/yr +23.0%5.3% conv.
moroccan shampoo and conditioner19K/yr +21.2%1.7% conv.
morocco shampoo and conditioner7K/yr +11.2%2.4% conv.
moroccan shampoo and conditioner set8K/yr -31.4%2.2% conv.
morocco shampoo4K/yr +13.7%5.6% conv.
shampoo and conditioner set moroccan oil7K/yr -39.3%3.3% conv.

All search terms

Top moroccan shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moroccanoil Hydrating Shampoo 8.5 Fl. Oz.

Moroccanoil$28.164.6★27,975 rev

Moroccanoil Hydrating Shampoo & Conditioner Half-Liter Set

Moroccanoil$89.474.4★187 rev

Moroccanoil Hydrating Shampoo 33.8 fl. oz

Moroccanoil$80.294.6★27,975 rev

OGX Renewing + Argan Oil of Morocco Shampoo & Conditioner Set Helps Strengthen & Repair Dry Damaged Hair Paraben-Free Sulfate-Free Surfactants 25.4 fl. Oz (Pack of 2)

OGX$23.354.5★13,195 rev

OGX Renewing + Argan Oil of Morocco Shampoo & Conditioner Set Damage Repairing Shampoo & Conditioner Helps Strengthen & Repair Dry Damaged Hair Sulfate-Free Surfactants 13 fl. Oz 2 Pack

OGX$11.754.5★13,195 rev

Newest

by launch date

Moroccanoil Hydrate & Shine Hair Set | Shampoo Conditioner & Treatment Set

Moroccanoil$59.3737 rev

1mo ago

Moroccanoil Hair Hydration Gift Set

Moroccanoil$59.4475 rev

4mo ago

Moroccanoil Hydrating Shampoo & Conditioner Half-Liter Set

Moroccanoil$89.47187 rev

6mo ago

Moroccanoil Moisture Repair Shampoo & Conditioner Half-Liter Set

Moroccanoil$89.59133 rev

6mo ago

Moroccanoil All In One Leave in Conditioner 5.4 Fl Oz

Moroccanoil$30.1915,484 rev

5y ago

What buyers say about moroccan shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Amazing scent”

Soft Feel11%

“nice, soft”

Quality-Overall10%

“Premium quality that actually delivers results - worth the investment”

Moist/Dry8%

“A Beautifully Hydrating Set”

Value For Money6%

“Cheap price”

Hair Growth3%

“It helps keep hair from fly aways”

Cleansing3%

“cleans as it should”

Brightness/Shine/Glow3%

“adds shine”

Lather2%

“The shampoo lathers well”

Suitability Curly Hair2%

“Good shampoo to used on curly hair”

What buyers complain about

Smell16%

“Unpleasant smell”

Value For Money10%

“It is expensive”

Hair Related5%

“Caused Hair Damage”

Moist/Dry5%

“Its not hydrating at all”

Allergies3%

“And also I have really sick”

Quality-Overall3%

“Not great quality check in place”

Suitability Short Hair3%

“So bad for your hair I would not recommend buying”

Oily/Greasy3%

“Day after use hair is also very greasy”

Functionality-Overall2%

“No change yet”

Suitability Colored Hair2%

“it made it change color idk why idk if it was burning my hair”

Top return reasons

Size-Overall27%

Smell18%

Value For Money10%

Moist/Dry7%

Advertised Vs Actual Product7%

Suitability Short Hair6%

Functionality-Overall4%