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Moroccan Oil Travel Size

Fail

The top 5 brands take 97% of clicks, so Moroccan Oil Travel Size is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$858K/yr494K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
89%top-5 click share · 6 brands · 47 sellers

Flapen Score

Moroccan Oil Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Moroccan Oil Travel Size is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moroccan Oil Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Moroccan Oil Travel Size 494K times last year and spent an estimated $858K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $858K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
9.8%
Market size, estimated
$858Ka year
Peak month
March2.5× the quietest month
Top search term
ouai hair oil222K searches a year

02 · Price

A sale here is worth $17.80.

Listings sell for $17.80 on average, from $8.53 to $29.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $17.80 that is $89K to $107K a year per listing.

Average price
$17.80inside the $15 to $100 sweet spot
Price range
$8.53–$29.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
$89K–$107K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Hair Treatment Oils. It carries 10,163 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#85in Hair Treatment Oils
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
10,163per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Moroccan Oil Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

47

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Moroccan Oil Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Moroccan Oil Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ouai hair oil222K/yr
  • ouai oil26K/yr
  • shea moisture oil29K/yr
  • shea moisture hair oil27K/yr
  • aussie hair oil19K/yr
  • oui hair oil20K/yr
  • aussie oil14K/yr
  • maree hair oil serum8K/yr
  • not your mothers hair oil17K/yr
  • not your mothers oil11K/yr

Reviews and returns

What reviews say buyers love and hate about Moroccan Oil Travel Size

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
12%of negative reviews mention “Oily/Greasy”
1.0%of orders come back
“Oily”
A buyer, on “Oily/Greasy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Moroccan Oil Travel Size questions

Answered from the same tracked data.