Is moroccan oil travel size profitable to sell on Amazon United States?

The niche generates $858K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (46/100).

How competitive is the moroccan oil travel size niche?

6 brands and 47 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in moroccan oil travel size?

Top complaints mined from reviews: Oily/Greasy, Value For Money, Hair Related. The return rate is 1.0%.

When does demand for moroccan oil travel size peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 2.5× the quietest.

What does it cost to enter the moroccan oil travel size niche?

Listings span $8.53–$29.48; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 10,163 reviews — the moat a new listing must climb.

moroccan oil travel size

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.80

avg listing price — sweet spot $15–$100

Market size

Great$858K

$858K/yr · 494K searches

Price range

Good$8.53–$29.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,162.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, moroccan oil travel size is a $858K/yr Amazon United States market (494K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

moroccan oil travel size market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: $712K–$890K; units × avg price
Conversion rate: 9.8%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

OUAI71%
Shea Moisture8%
MAREE7%
Olaplex6%
Not Your Mother's5%
Aussie3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.5×

Open Trend

Top moroccan oil travel size search terms

ouai hair oil222K/yr -11.7%14.6% conv.
ouai oil26K/yr +41.6%13.4% conv.
shea moisture oil29K/yr -4.2%2.5% conv.
shea moisture hair oil27K/yr -15.5%4.6% conv.
aussie hair oil19K/yr -16.9%1.6% conv.
oui hair oil20K/yr +2.7%13.0% conv.
aussie oil14K/yr -15.3%1.2% conv.
maree hair oil serum8K/yr +17.8%8.0% conv.
not your mothers hair oil17K/yr -44.0%2.7% conv.
not your mothers oil11K/yr -27.6%3.0% conv.

All search terms

Top moroccan oil travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OUAI Hair Oil - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben Phthalate and Sulfate Free (1.5 fl oz)

OUAI$29.484.6★7,569 rev

OUAI Hair Oil Travel Size - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben Phthalate and Sulfate Free (0.45 oz)

OUAI$17.084.6★7,569 rev

MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment

MAREE$11.344.5★2,425 rev

Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz

Olaplex$26.724.7★60,796 rev

Not Your Mothers Curl Talk Strengthening Oil (2-Pack) - 3.3 fl oz Each - Nourishing Frizz-Control and Strengthening Oil for Curls

Not Your Mother's$18.194.4★86 rev

Newest

by launch date

Aussie Miracle Moist Hair Oil Intense Hydration Treatment with Jojoba Coconut and Avocado Oil 3.2 fl oz Bundle Pack

Aussie$21.2823 rev

9mo ago

MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment

MAREE$11.342,425 rev

1y ago

Not Your Mothers Curl Talk Strengthening Oil (2-Pack) - 3.3 fl oz Each - Nourishing Frizz-Control and Strengthening Oil for Curls

Not Your Mother's$18.1986 rev

1y ago

Shea Moisture Strengthening Scalp & Hair Oil Rosemary & Vegan Collagen To Protect The Scalp And Strengthen Hair With ScalpBoost Technology For A Cooling Sensation With ScalpBoost Technology 2 Fl Oz

Shea Moisture$8.531,519 rev

2y ago

Shea Moisture Coconut & Hibiscus Smooth & Shine Oil Coconut & Hibiscus Softens And Hydrates Hair With Manketti And Coconut Oil For A Lightweight Texture 3.3 Fl Oz

Shea Moisture$9.811,315 rev

2y ago

What buyers say about moroccan oil travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Amazing smell”

Quality-Overall12%

“Its amazing quality and super effective at taking frizz and making your hair look and feel soft”

Soft Feel12%

“Soft and shiny”

Suitability Curly Hair5%

“Excellent shine to the hair and controls frizz”

Brightness/Shine/Glow5%

“Love the shine”

Hair Growth4%

“Improves hair health”

Hair Styling4%

“Great shine and curls”

Suitability Straight Hair4%

“my hair looks great”

Moist/Dry4%

“moisturized my hair”

Oily/Greasy4%

“Does not leave hair heavy or greasy”

What buyers complain about

Oily/Greasy12%

“Oily”

Value For Money10%

“Over priced”

Hair Related7%

“Just was not what my hair needed”

Moist/Dry6%

“It has become dry”

Smell6%

“no scent”

Suitability Curly Hair5%

“it didn't help with frizz”

Suitability Short Hair4%

“It didnt work for my hair at all”

Functionality-Overall4%

“Not effective”

Leak-Proof3%

“Leaking product”

Brightness/Shine/Glow3%

“My hair didnt look shiny at all, just frizzy and my curls were not very defined”

Top return reasons

Smell13%

Oily/Greasy12%

Size-Overall11%

Functionality-Overall9%

Value For Money8%

Leak-Proof7%

Advertised Vs Actual Product7%

Suitability Short Hair5%

Product Condition3%

Defective Material/Parts3%

Common questions

Is moroccan oil travel size profitable to sell on Amazon United States?: The niche generates $858K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (46/100).
How competitive is the moroccan oil travel size niche?: 6 brands and 47 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in moroccan oil travel size?: Top complaints mined from reviews: Oily/Greasy, Value For Money, Hair Related. The return rate is 1.0%.
When does demand for moroccan oil travel size peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 2.5× the quietest.
What does it cost to enter the moroccan oil travel size niche?: Listings span $8.53–$29.48; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 10,163 reviews — the moat a new listing must climb.