moroccan oil purple
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.69avg listing price — sweet spot $15–$100
Price range
Incredible$17.88–$36.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Market size
Okay$144K$144K/yr · 47K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,360.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moroccan oil purple is a $144K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
moroccan oil purple market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $103K–$128K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.5%
- Avg brand age
- 60 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Moroccanoil97%
- Natural Riches3%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +9.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.8×
Top moroccan oil purple search terms
- moroccan oil purple15K/yr
- purple hair oil7K/yr
- purple moroccan oil5K/yr
- hair oil for blonde hair4K/yr
- blonde hair oil4K/yr
- moroccan oil blonde3K/yr
- moroccan oil purple hair oil4K/yr
- moroccanoil purple2K/yr
- moroccan oil hair products purple2K/yr
Top moroccan oil purple products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moroccanoil Treatment Purple Hair Oil for Blonde Hair 1.7 Fl. Oz.
Moroccanoil$36.374.7★2,896 rev
Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.
Moroccanoil$19.534.7★2,896 rev
Moroccanoil Blonde Perfecting Purple Shampoo 6.7 Fl Oz
Moroccanoil$28.964.5★10,938 rev
Natural Riches Purple Moroccan Argan Oil for Hair with Linseed Extract Anti-Brass Formula for Blonde Silver Platinum & Grey Hair Neutralize Yellow Tone Smooths Frizz & Restore Shine 8 fl oz
Natural Riches$17.884.4★711 rev
Newest
by launch dateNatural Riches Purple Moroccan Argan Oil for Hair with Linseed Extract Anti-Brass Formula for Blonde Silver Platinum & Grey Hair Neutralize Yellow Tone Smooths Frizz & Restore Shine 8 fl oz
Natural Riches$17.88711 rev
Moroccanoil Treatment Purple Hair Oil for Blonde Hair 1.7 Fl. Oz.
Moroccanoil$36.372,896 rev
Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.
Moroccanoil$19.532,896 rev
Moroccanoil Blonde Perfecting Purple Shampoo 6.7 Fl Oz
Moroccanoil$28.9610,938 rev
Trending
90-day click momentumMoroccanoil Treatment Purple Hair Oil for Blonde Hair 1.7 Fl. Oz.
Moroccanoil$36.374.7★
Moroccanoil Blonde Perfecting Purple Shampoo 6.7 Fl Oz
Moroccanoil$28.964.5★
Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.
Moroccanoil$19.534.7★
Natural Riches Purple Moroccan Argan Oil for Hair with Linseed Extract Anti-Brass Formula for Blonde Silver Platinum & Grey Hair Neutralize Yellow Tone Smooths Frizz & Restore Shine 8 fl oz
Natural Riches$17.884.4★
What buyers say about moroccan oil purple
What buyers praise and complain about, mined from review topics.What buyers love
“It smells heavenly”
“Brightened my hair”
“It does help with brightening the hair”
“Good quality”
“makes my hair so soft”
“provides the perfect amount of moisture”
“Thankfully this treatment oil is a miracle worker making my hair look a little more normal”
“Healthier hair”
“Worth the price”
“Great for blonde bair”
What buyers complain about
“I was not impressed with the results I saw with my hair”
“Way too expensive for the size”
“you'll see how much thinner this product is”
“It does not have as strong a smell”
“This is like cooking oil”
“there is NO WAY to get it off”
“Not nearly enough purple to make a difference in my brassy hair”
“definitely dried my hair out”
“Small”
“Too heavy for my hair”
Top return reasons
Common questions
- Is moroccan oil purple profitable to sell on Amazon United States?
- The niche generates $144K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the moroccan oil purple niche?
- 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in moroccan oil purple?
- Top complaints mined from reviews: Hair Related, Value For Money, Thickness. The return rate is 0.9%.
- When does demand for moroccan oil purple peak?
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the moroccan oil purple niche?
- Listings span $17.88–$36.37; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 4,360 reviews — the moat a new listing must climb.