moroccan hair oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$27.90avg listing price — sweet spot $15–$100
Price range
Great$6.70–$47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$230K$230K/yr · 123K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Review moat
Bad45,008avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moroccan hair oil is a $230K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
moroccan hair oil market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $223K–$279K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.7%
- Avg brand age
- 66 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Moroccanoil91%
- OGX9%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +5.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top moroccan hair oil search terms
- moroccan hair oil51K/yr
- moroccanoil treatment original11K/yr
- moroccanoil treatment hair oil6K/yr
- moroccan oil treatment oil6K/yr
- moroccanoil hair oil11K/yr
- morocco oil6K/yr
- moroccan oil serum6K/yr
- moroccan oil hair serum6K/yr
- morrocan hair oil4K/yr
- moroccan oil oil4K/yr
Top moroccan hair oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moroccanoil Treatment Travel Size 0.85 Fl. Oz.
Moroccanoil$19.264.7★90,915 rev
Moroccanoil Treatment 3.4 Fl. Oz.
Moroccanoil$47.614.7★90,915 rev
Moroccanoil Treatment 1.7 Fl. Oz.
Moroccanoil$36.224.7★90,915 rev
OGX Renewing + Argan Oil of Morocco Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine Moisturizing & Strengthening Silky Oil for All Hair Types Paraben & Sulfate Free 3.3 fl oz
OGX$6.704.7★19,212 rev
Moroccanoil Treatment Light 1.7 Fl. Oz.
Moroccanoil$36.584.8★23,837 rev
Newest
by launch date
Moroccanoil Intense Smoothing Frizz Control Serum 1.7 Fl. Oz.
Moroccanoil$31.241,215 rev
Moroccanoil Treatment Light 1.7 Fl. Oz.
Moroccanoil$36.5823,837 rev
OGX Renewing + Argan Oil of Morocco Hair Oil Extra Strength Penetrating Serum Treatment for Dry Damaged Frizzy Curly & Coarse Hair Cold-Pressed Argan Oil Shine 3.3 Fl Oz
OGX$6.9040,389 rev
OGX Renewing + Argan Oil of Morocco Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine Moisturizing & Strengthening Silky Oil for All Hair Types Paraben & Sulfate Free 3.3 fl oz
OGX$6.7019,212 rev
Moroccanoil Treatment Light Travel Size .85 Fl. Oz.
Moroccanoil$19.0523,837 rev
Trending
90-day click momentumMoroccanoil Treatment Light 1.7 Fl. Oz.
Moroccanoil$36.584.8★
Moroccanoil Treatment 1.7 Fl. Oz.
Moroccanoil$36.224.7★
Moroccanoil Treatment Travel Size 0.85 Fl. Oz.
Moroccanoil$19.264.7★
Moroccanoil Treatment 3.4 Fl. Oz.
Moroccanoil$47.614.7★
Moroccanoil Intense Smoothing Frizz Control Serum 1.7 Fl. Oz.
Moroccanoil$31.244.6★
What buyers say about moroccan hair oil
What buyers praise and complain about, mined from review topics.What buyers love
“Delicate smell”
“leaves my hair soft”
“Excellent product”
“Truly hydrates”
“Adds shine”
“Good price”
“Great for controlling frizz”
“Has helped my hair grow inches”
“the hair straightener gets results”
“It leaves my hair feeling soft, smooth, and shiny without making it greasy”
What buyers complain about
“Made my hair greasy”
“Smell bad”
“Not worth the price”
“Small for the price”
“it is junk on my hair”
“My hair was really dry”
“way to heavy”
“drips everywhere every time”
“But not the same”
“It literally suffocates your hair”
Top return reasons
Common questions
- Is moroccan hair oil profitable to sell on Amazon United States?
- The niche generates $230K/yr across 9 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the moroccan hair oil niche?
- 2 brands and 60 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in moroccan hair oil?
- Top complaints mined from reviews: Oily/Greasy, Smell, Value For Money. The return rate is 0.6%.
- When does demand for moroccan hair oil peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the moroccan hair oil niche?
- Listings span $6.70–$47.61; the average listing price is $27.90 (sweet spot $15–$100). The average incumbent carries 45,008 reviews — the moat a new listing must climb.