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moonmaid botanicals

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 10Conversion 54Competition 16Returns 94Price range 78Avg price 92Brand share 34Review moat 65Quality gap 80

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.88

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$9.13–$36.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good886.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Market size

Bad$15K

$15K/yr · 15K searches

According to Flapen's Amazon United States niche tracking, moonmaid botanicals is a $15K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–May–Aug–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

moonmaid botanicals market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$11K–$16K
units × avg price
Conversion rate
4.5%
Avg BSR
#1,028
Page quality
0%
Prime
91%
Sponsored
82%
Out of stock
2.6%
Avg brand age
46 months
Avg seller age
116 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

12%

  • Genesis Holistic Health25%
  • Dr Skin BEAUTY24%
  • MoonMaid Botanicals18%
  • Four Elements 4E14%
  • ANNAS4%
  • Indian Meadow Herbals4%
  • Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -29.3% search growth over the last 90 days.
5K4KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Aug, Nov, Dec · busiest ÷ quietest = 6.5×

Top moonmaid botanicals search terms

  • wild yam cream for men7K/yr
  • yam cream for men3K/yr
  • his yam cream for men2K/yr
  • his wild yam cream828/yr
  • his wild yam cream for men2K/yr
  • his yam cream687/yr
All search terms

Top moonmaid botanicals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$3K30%$5K40%$6K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about moonmaid botanicals

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“great smell”

Quality-Overall14%

“This cream is outstanding”

Efficiency9%

“Benefit of using Wild Yam Cream”

Ease Of Use6%

“Easy to use”

Soft Feel5%

“a nice feel”

Absorbency4%

“Absorbs much better as well”

Advertised Vs Actual Product4%

“It seems to be working as advertised”

Value For Money4%

“Worth the dollars”

Menstrual Issues3%

“The best product for my menopausal symptoms”

Moist/Dry3%

“Easy to use this Wild Yam Cream”

What buyers complain about

Functionality-Overall13%

“Didnt work”

Smell12%

“Not a fan of artificial fragrance for health reasons”

Allergies11%

“Too strong for my skin I broke out in a rash”

Value For Money7%

“and it isn't cheap”

Side Effects6%

“I developed a rather foul mood”

Flammable5%

“Burns like fire”

Advertised Vs Actual Product5%

“MORE FALSE ADVERTISING”

Ease Of Application3%

“Maybe you don't need to apply prior to work”

Quality-Overall3%

“the consistency and quality completely went downhill”

De-Grease2%

“with it so greasy that's not ideal”

Top return reasons

Advertised Vs Actual Product23%
Functionality-Overall21%
Smell20%
Ingredients-Overall6%
Oily/Greasy2%
Texture/Consistency-Overall2%
Value For Money2%
Side Effects2%
Product Condition2%
Size-Overall2%

Common questions

Is moonmaid botanicals profitable to sell on Amazon United States?
The niche generates $15K/yr across 11 tracked products. 90-day search growth is -29.3%. Flapen's verdict: Skip it (43/100).
How competitive is the moonmaid botanicals niche?
10 brands and 14 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in moonmaid botanicals?
Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 1.1%.
When does demand for moonmaid botanicals peak?
Demand peaks in Jan–May–Aug–Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the moonmaid botanicals niche?
Listings span $9.13–$36.77; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.