Is moonlit goddess bath and body works profitable to sell on Amazon United States?

The niche generates $48K/yr across 37 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (49/100).

How competitive is the moonlit goddess bath and body works niche?

6 brands and 73 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in moonlit goddess bath and body works?

Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.

What does it cost to enter the moonlit goddess bath and body works niche?

Listings span $4.13–$52.13; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.

moonlit goddess bath and body works

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.29

avg listing price — sweet spot $15–$100

Price range

Great$4.13–$52.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good617.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 72K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, moonlit goddess bath and body works is a $48K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

moonlit goddess bath and body works market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $47K–$58K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,938
Page quality: 0%
Prime: 41%
Sponsored: 32%
Out of stock: 19.0%
Avg brand age: 61 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

Bath & Body Works52%
Generic27%
Scent Theory16%
LOVERY2%
Method2%
Tree Hut1%

Demand

Weekly Amazon search volume, last 19 weeks — +11.9% search growth over the last 90 days.

Open Trend

Top moonlit goddess bath and body works search terms

scent theory foaming hand soap31K/yr +41.4%1.5% conv.
moonlit goddess bath and body works18K/yr +2.7%4.9% conv.
moonlit goddess6K/yr +3.5%4.3% conv.
scent theory hand soap9K/yr -33.9%0.5% conv.
moonlight goddess bath and body works4K/yr +11.3%5.3% conv.
bath and body works moonlit goddess3K/yr -14.1%4.4% conv.

All search terms

Top moonlit goddess bath and body works products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scent Theory - Foaming Hand Soap - 11 Fl Oz - 4-Pack (Fragrance Mix)

Scent Theory$29.734.6★165 rev

Bath & Body Works Gentle & Clean Foaming Hand Soap Moonlit Goddess Scent Non-Drying Made Without Sulfates & Parabens Foaming Hand Wash for Kitchen & Bathroom 8.75 fl oz - 2 Pack

Bath & Body Works$15.044.7★111 rev

Bath and Body Moonlit Goddess Fine Fragrance Mist 8 fl oz / 236 ml Fragrance notes: French lavender pear blossom and golden vanilla

Generic$22.354.6★24 rev

Bath & Body Works 3-Wick Candle Moonlit Goddess Candle Strong Throw Long-Lasting Burn Up to 45 Hours Exclusively Fragranced Soy Wax Blend 14.5 oz - 1 Pack

Bath & Body Works$23.074.4★48 rev

Bath & Body Works Gentle & Clean Foaming Hand Soap Moonlit Goddess Scent Non-Drying Made Without Sulfates & Parabens Foaming Hand Wash for Kitchen & Bathroom 8.75 fl oz - 1 Pack

Bath & Body Works$8.134.6★132 rev

Newest

by launch date

Bath and Body Works Wallflower Refills Home Fragrance - Pack of 6 (Moonlit Goddess)

Bath & Body Works$41.5218 rev

3mo ago

Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Moonlit Goddess)

Bath & Body Works$29.1878 rev

3mo ago

Scent Theory Foaming Hand Soap Coconut and Ocean Mist 11 fl oz (Pack of 2)

Generic$10.920 rev

4mo ago

Scent Theory Foaming Hand Soap Coconut+Ocean Mist Sandalwood+Cracked Oat Cedar+Black Citrus 11 fl oz (3 Pack)

Generic$10.020 rev

5mo ago

Scent Theory Foaming Hand Soap Wild Black Cherry Lemon Citrus Vanilla Coconut 11 fl oz - 325 mL (3 Pack)

Generic$9.981 rev

5mo ago

What buyers say about moonlit goddess bath and body works

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Calming fragrance”

Value For Money6%

“Really affordable”

Quality-Overall5%

“Excellent product”

Lather4%

“Great lather”

Cleansing4%

“cleans so well”

Soft Feel3%

“leaves skin soft”

Ease Of Use2%

“Easy to use”

Moist/Dry2%

“Very hydrating”

Ease Of Cleaning2%

“This cleans good”

Design-Overall1%

“The candle design is simple and elegant”

What buyers complain about

Smell24%

“No smell”

Leak-Proof11%

“Came leaking”

Value For Money4%

“A little pricey”

Moist/Dry4%

“doesnt moisturize either”

Advertised Vs Actual Product4%

“Doesn't look like photo at all”

Dispensing Mechanism2%

“bad dispensers/pumps is something that I have had problems with in the past”

Durability1%

“If it doesnt last that long then the price is a bit high”

Ease Of Cleaning1%

“We do not like this hand wash as all”

Size-Overall1%

“Smaller than I expected”

Lather1%

“Still doesn't foam”

Top return reasons

Leak-Proof38%

Smell28%

Motor Power7%

Advertised Vs Actual Product6%

Size-Overall3%

Value For Money3%

Defective Material/Parts3%