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Moochi

Fail

Demand is soft, at -44.9% this quarter, so Moochi is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$68K/yr85K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
50%top-5 click share · 13 brands · 110 sellers

Flapen Score

Moochi against its category

The dotted line is the Beauty & Personal Care average. Past it, Moochi is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moochi market on Amazon at a glance

Shoppers on Amazon United States searched for Moochi 85K times last year and spent an estimated $68K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
3.6%
Market size, estimated
$68Ka year
Peak month
August7.4× the quietest month
Top search term
moochi cebo de res crema facial40K searches a year

02 · Price

A sale here is worth $22.11.

Listings sell for $22.11 on average, from $4.84 to $64.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $22.11 that is $6K to $11K a year per listing.

Average price
$22.11inside the $15 to $100 sweet spot
Price range
$4.84–$64.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #391 within Face Moisturizers. It carries 1,415 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#391in Face Moisturizers
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,415per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Moochi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

110

Est. top-5 brand share

81%

Top 20: 97%

Est. top-5 click share

50%

Top 20: 95%

Open market

15%

  • MOOCHI59%
  • moochi13%
  • Generic4%
  • TALLOW BODY BALM4%
  • --3%
  • JiYu3%
  • Open — no brand owns it (7 brands, 15%)

Demand

Moochi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Moochi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moochi cebo de res crema facial40K/yr
  • moochi14K/yr
  • crema moochi cebo de res6K/yr
  • moochi cream9K/yr
  • crema muchi de sebo de res4K/yr
  • crema moochi2K/yr
  • muchi crema de res3K/yr
  • moochi crema facial5K/yr
  • moochi whip cream878/yr

Reviews and returns

What reviews say buyers love and hate about Moochi

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Smell”
0.6%of orders come back
“Doesnt smell good”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moochi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data