Is montblanc legend blue profitable to sell on Amazon United States?

The niche generates $34K/yr across 3 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (30/100).

How competitive is the montblanc legend blue niche?

2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for montblanc legend blue peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the montblanc legend blue niche?

Listings span $68.33–$119.20; the average listing price is $94.08 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.

montblanc legend blue

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great420

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$94.08

avg listing price — sweet spot $15–$100

Price range

Good$68.33–$119.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$34K

$34K/yr · 32K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, montblanc legend blue is a $34K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

montblanc legend blue market data

Units sold / yr: 500–750; avg 100–250/product
Revenue / yr: $47K–$71K; units × avg price
Conversion rate: 1.1%
Avg BSR: #310
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 33.3%
Avg brand age: 80 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

MONTBLANC90%
Legend Horseshoes10%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -7.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top montblanc legend blue search terms

montblanc legend blue11K/yr -6.5%1.7% conv.
legend blue montblanc for men8K/yr -22.6%1.9% conv.
mont blanc legend blue6K/yr -0.9%0.9% conv.
legend blue5K/yr +12.4%2.1% conv.
legend blue cologne for men2K/yr -31.1%1.3% conv.
legend blue montblanc783/yr +37.4%0.7% conv.

All search terms

Top montblanc legend blue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Legend Blue by Mont Blanc for Men - 3.3 oz EDP Spray

MONTBLANC$119.204.7★585 rev

MONTBLANC Legend Blue 1.7 o.z. Eau de Parfum

MONTBLANC$94.704.7★585 rev

Legend Professional Pitching Horseshoes - Blue Finish - NHPA Sanctioned for Tournament Play - Drop Forged Construction - One Pair (2 Shoes) - Medium Weight

Legend Horseshoes$68.334.3★90 rev

Newest

by launch date

MONTBLANC Legend Blue 1.7 o.z. Eau de Parfum

MONTBLANC$94.70585 rev

2y ago

Legend Blue by Mont Blanc for Men - 3.3 oz EDP Spray

MONTBLANC$119.20585 rev

2y ago

Legend Professional Pitching Horseshoes - Blue Finish - NHPA Sanctioned for Tournament Play - Drop Forged Construction - One Pair (2 Shoes) - Medium Weight

Legend Horseshoes$68.3390 rev

15y ago

What buyers say about montblanc legend blue

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“The scent is a perfect blend of woody”

Quality-Overall33%

“Great cologne”

Common questions

Is montblanc legend blue profitable to sell on Amazon United States?: The niche generates $34K/yr across 3 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (30/100).
How competitive is the montblanc legend blue niche?: 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for montblanc legend blue peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the montblanc legend blue niche?: Listings span $68.33–$119.20; the average listing price is $94.08 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.