Montauk Ocean Hair
MaybeSearch demand grew +340.0% this quarter. But the top 5 brands take 100% of clicks, so Montauk Ocean Hair is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $33K/yr25K searches / yr
- 90-day growth
- +340.0%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 20 sellers
Flapen Score
Montauk Ocean Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Montauk Ocean Hair is stronger. Inside it, weaker.
Market
The Montauk Ocean Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Montauk Ocean Hair 25K times last year and spent an estimated $33K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +340.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +340.0%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $33Ka year
- Top search term
- montauk ocean hair22K searches a year
02 · Price
A sale here is worth $20.81.
Listings sell for $20.81 on average, from $9.54 to $42.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $20.81 that is $0 to $2K a year per listing.
- Average price
- $20.81inside the $15 to $100 sweet spot
- Price range
- $9.54–$42.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #146 within Creams & Lotions. It carries 2,243 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 63%
- Out of stock, average day
- 11.5%
- Average rank
- #146in Creams & Lotions
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 2,243per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Montauk Ocean Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ocean Hair Texture Treatment
- Price
- $30.98
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

Ocean Hair Styling Duo Large 4oz
- Price
- $42.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

Pacifica Salty Waves Beach Hair Balm by Pacifica for Unisex - 4 oz Balm
- Price
- $11.00
- Rating
- 4.2/5
- Reviews
- 1,194
- Age
- 10y ago

Ocean Hair Texture Treatment - Standard 2oz
- Price
- $20.90
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 3mo ago

OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)
- Price
- $15.65
- Rating
- 4.3/5
- Reviews
- 5,710
- Age
- 1y ago
Trending
estimated 90-day click momentum
Ocean Hair Styling Duo Large 4oz
- Price
- $42.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

Ocean Hair Texture Treatment - Standard 2oz
- Price
- $20.90
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 3mo ago

Ocean Hair Texture Treatment
- Price
- $30.98
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)
- Price
- $15.65
- Rating
- 4.3/5
- Reviews
- 5,710
- Age
- 1y ago

Pacifica Beauty Conditioner Salty Waves Texturizing and Moisturizing 8 Fl Oz Banana Scent For All Hair Types Vitamin B + Vitamin E Vegan & Cruelty Free
- Price
- $9.54
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 9y ago
Newest
by launch date
Ocean Hair Styling Duo Large 4oz
- Price
- $42.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

Ocean Hair Texture Treatment - Standard 2oz
- Price
- $20.90
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 3mo ago

Ocean Hair Texture Treatment
- Price
- $30.98
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)
- Price
- $15.65
- Rating
- 4.3/5
- Reviews
- 5,710
- Age
- 1y ago

LANGE HAIR Sea Salt Texturizing Spray | Effortless Beachy Waves Volume & Touchable Hold | Mineral-Infused Lightweight Texture Spray for Soft Natural Finish | 4 oz
- Price
- $16.83
- Rating
- 4.4/5
- Reviews
- 2,019
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Montauk Hair Co.69%
- Pacifica14%
- OUAI9%
- Beauty by Earth5%
- L'ANGE HAIR2%
- Open — no brand owns it (0%)
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Montauk Ocean Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









