Is Montauk Ocean Hair profitable to sell on Amazon United States?

Flapen scores Montauk Ocean Hair 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $33K a year across 8 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +340.0% in the last 90 days.

How competitive is the Montauk Ocean Hair niche on Amazon United States?

5 brands and 20 sellers compete in Montauk Ocean Hair on Amazon United States. The top 5 Montauk Ocean Hair products take 90% of clicks, and the top 5 brands take 100%.

What does it cost to enter the Montauk Ocean Hair niche?

Montauk Ocean Hair sells for $20.81 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.54 to $42.15. The average product has 2,243 reviews, the count a new listing must catch up to.

Montauk Ocean Hair

Maybe

Search demand grew +340.0% this quarter. But the top 5 brands take 100% of clicks, so Montauk Ocean Hair is a Maybe.

Flapen Score: 52
52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size: $33K/yr25K searches / yr
90-day growth: +340.0%search demand this quarter
Competition: 90%top-5 click share · 5 brands · 20 sellers

Flapen Score

Montauk Ocean Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Montauk Ocean Hair is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Montauk Ocean Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Montauk Ocean Hair 25K times last year and spent an estimated $33K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +340.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months: 25K
Growth, 90 days vs prior 90: +340.0%
Conversion, latest week: 6.3%
Market size, estimated: $33Ka year
Top search term: montauk ocean hair22K searches a year

02 · Price

A sale here is worth $20.81.

Listings sell for $20.81 on average, from $9.54 to $42.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $20.81 that is $0 to $2K a year per listing.

Average price: $20.81inside the $15 to $100 sweet spot
Price range: $9.54–$42.15
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #146 within Creams & Lotions. It carries 2,243 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 63%
Out of stock, average day: 11.5%
Average rank: #146in Creams & Lotions
Average rating: 4.25 starsAmazon United States average 4.42 stars
Average reviews: 2,243per listing
Listings tracked: 8

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 69 months

Products