Is mont st michel perfume profitable to sell on Amazon United States?

The niche generates $155K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (38/100).

How competitive is the mont st michel perfume niche?

3 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mont st michel perfume?

Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.0%.

What does it cost to enter the mont st michel perfume niche?

Listings span $31.64–$63.26; the average listing price is $39.90 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.

mont st michel perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.90

avg listing price — sweet spot $15–$100

Price range

Incredible$31.64–$63.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great213.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$155K

$155K/yr · 86K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-41.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, mont st michel perfume is a $155K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mont st michel perfume market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $100K–$120K; units × avg price
Conversion rate: 4.5%
Avg BSR: #1,520
Page quality: 0%
Prime: 38%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

MONT ST MICHEL75%
Mont Saint Michel22%
Generic4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 41 weeks — -41.3% search growth over the last 90 days.

Open Trend

Top mont st michel perfume search terms

mont st michel perfume original10K/yr +17.9%4.7% conv.
mont st michel6K/yr +12.8%3.2% conv.
mont saint michel5K/yr +18.5%1.2% conv.
mont saint michel perfume10K/yr -32.5%5.2% conv.
mont st michel eau de cologne4K/yr -24.3%4.6% conv.
parfum mont saint michel5K/yr -32.8%6.7% conv.
mon saint michel perfume5K/yr -54.7%4.4% conv.
parfum st michel4K/yr -45.2%6.2% conv.
mont st michel perfume19K/yr -90.7%2.5% conv.
mon st michel perfume14K/yr -85.6%3.2% conv.

All search terms

Top mont st michel perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mont St-Michel Amber Cologne

MONT ST MICHEL$37.364.6★170 rev

AMBREE AUTHENTIQUE

MONT ST MICHEL$39.364.6★312 rev

Mont St Michel - Eau de Cologne - Ambre Authentique - Flacon 500 ml

Mont Saint Michel$63.264.4★309 rev

MONT ST MICHEL NATURELLE CLASSIQUE

Mont Saint Michel$32.804.2★434 rev

Mont St Michel Fraicheur 250ml

Mont Saint Michel$31.644.8★41 rev

Newest

by launch date

Mont St Michel Eau de Cologne Ambree Authentique

Generic$34.568 rev

12mo ago

Mont St Michel Fraicheur 250ml

Mont Saint Michel$31.6441 rev

5y ago

MONT ST MICHEL Eau de Cologne Jardin Merveilleux 250ml Bottle

MONT ST MICHEL$33.974 rev

5y ago

AMBREE AUTHENTIQUE

MONT ST MICHEL$39.36312 rev

9y ago

Mont St-Michel Amber Cologne

MONT ST MICHEL$37.36170 rev

10y ago

What buyers say about mont st michel perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Cozy Scent Perfect for Daily Use”

Quality-Overall44%

“Good quality”

Advertised Vs Actual Product3%

“It's came as described”

Soft Feel2%

“Soft, slightly powdery, a little sweet, and very comforting”

Suitability Combination Skin2%

“It just sits close to the skin in a really elegant, understated way”

Comfort-Overall2%

“Soft, slightly powdery, a little sweet, and very comforting”

What buyers complain about

Smell67%

“I don't like the smell”

Size-Overall33%

“Its big”

Common questions

Is mont st michel perfume profitable to sell on Amazon United States?: The niche generates $155K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (38/100).
How competitive is the mont st michel perfume niche?: 3 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mont st michel perfume?: Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.0%.
What does it cost to enter the mont st michel perfume niche?: Listings span $31.64–$63.26; the average listing price is $39.90 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.